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CaratLane Unveils Two New Collections for Akshaya Tritiya, Seen on Yami Gautam Dhar

Heritage Meets Fluid Elegance As Kaashika and Leher Collections Reinterpret Tradition With Contemporary Diamond Artistry For Akshaya Tritiya

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CaratLane – A TATA Product, recently unveiled 2 new collections just in time for the auspicious occasion of Akshaya Tritiya: Kaashika & Leher — each rooted in different inspirations but unified by CaratLane’s signature contemporary design language. The collections were seen flaunted by Yami Gautam Dhar, the face of CaratLane, across various brand visuals.

The collection, Kaashika, is inspired by the ancient city of ‘Kaashi’, now known as Varanasi. Each design beautifully depicts the artisanal architecture of the city, its brilliance, and its famous temples in all their grandeur. The motifs and textures in 14KT gold and natural diamonds reinterpret the city’s rich heritage through a modern lens — making the jewellery truly wearable art.

Leher, inspired by waves, is beautifully brought to life with real diamonds and blue topaz set in 14KT gold. The designs showcase marvelous craftsmanship through their modern take on oceanic rhythms, expressed through soft curves and layered forms. Each piece is crafted to feel versatile and effortless, making it ideal for everyday elegance while still holding a very distinct design identity.

Speaking on the launch, Saumen Bhaumik, MD – CaratLane, remarked,

“With Kaashika, we set out to celebrate the richness of Indian heritage, drawing inspiration from the architectural grandeur and legacy of Kaashi. In contrast, Leher explores fluidity and movement, inspired by the ever-changing rhythm of waves, resulting in designs that feel light, modern, and expressive. Launched during the auspicious period of Akshaya Tritiya, both collections reflect our continued approach to contemporisation — reimagining traditional inspirations into jewellery that is relevant, versatile, and effortlessly wearable for today’s consumer.”

Currently, customers can avail a special festive offer of flat 50% off on making charges, along with an additional flat 15% off on diamond prices across all diamond jewellery designs. Curated especially for the auspicious occasion of Akshaya Tritiya, the offer encourages customers to mark the occasion with timeless pieces that blend contemporary design with CaratLane’s signature craftsmanship. Customers can experience these stunning collections across CaratLane’s expansive network of 370 stores nationwide, offering an immersive and personalised shopping experience, or conveniently browse and shop online at www.caratlane.com, ensuring a seamless omnichannel journey just in time for the festive celebrations.

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BrandBuzz

Dhirsons Jewellers Celebrates Akshaya Tritiya with ‘Sone Ka Rishta’

Honouring Gold as a Legacy Across Generations

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Marking the auspicious occasion of Akshaya Tritiya, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar, unveils its heartfelt campaign, Sone Ka Rishta, celebrating the timeless emotional and generational value of gold. Rooted in the philosophy of ‘Akshaya’, that which never diminishes, the campaign brings alive the idea that gold is not merely an ornament, but a symbol of relationships, memories, and legacy.

With a strong emotional narrative, the campaign highlights how every piece of jewellery carries meaning beyond its material worth, be it a mother’s blessing, a daughter’s new beginning, or a cherished moment that evolves into a lifelong memory. The campaign encourages consumers to move beyond transactional buying and embrace gold as something that endures across generations.

Speaking on the campaign, Raghav Dhir, Managing Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar added,

“Akshaya Tritiya has always been a key moment for gold buying in India, but today’s consumer is also seeking meaning and long-term value. Through ‘Sone Ka Rishta’, we are reinforcing Dhirsons’ commitment to offering jewellery that is not only timeless in design but also significant in emotion, something that truly stays with you across generations.”

Adding to this, Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said,

“With ‘Sone Ka Rishta’, we wanted to bring out the deeper emotional significance of gold, especially on an occasion like Akshaya Tritiya. For us, jewellery is not just about design or craftsmanship; it is about the stories it holds and the relationships it represents. Every piece we create is meant to be cherished today and passed on tomorrow, carrying forward a legacy that never diminishes.”

The campaign is supported by a curated collection of handcrafted gold jewellery, designed to reflect both tradition and contemporary elegance. With attractive offers, including making charges starting at 5%, Dhirsons aims to make this auspicious purchase even more meaningful for its customers.

This Akshaya Tritiya, Dhirsons Jewellers invites patrons to not just bring home gold, but to bring home something that stays forever.

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