New Premises
GIVA Crosses 300 Stores, Opens Landmark Outlet in Delhi’s South Ex
The South Ex Flagship Store Launch in Delhi Marks a Key Step in GIVA’s Journey to Scale its Retail Footprint to 800–1,000 Stores Nationwide
GIVA, India’s leading D2C fine jewellery brand, has achieved a significant milestone with the launch of its 300th flagship store in South Extension (South Ex), one of Delhi’s most iconic high-street destinations. This landmark opening underscores GIVA’s rapid retail expansion and growing omnichannel presence across the country.
Strategically located in the heart of South Delhi, the new store strengthens GIVA’s foothold in one of India’s most premium retail hubs, offering customers an immersive experience across its signature collections in silver, gold, and lab-grown diamonds.
With its business today evenly split between online and offline channels, GIVA has built a strong omnichannel ecosystem that seamlessly blends digital convenience with in-store discovery. The brand now plans to significantly accelerate its retail footprint, scaling from 300 stores to 800–1,000 stores over the next few years.
Speaking about the milestone, Ishendra Agarwal, Founder, GIVA, said,
“The launch of our flagship 300th store at South Ex marks a defining milestone in GIVA’s journey and reflects the growing trust our customers have placed in the brand. Jewellery today is being discovered and experienced seamlessly across channels, and our omnichannel model, balanced between online and offline, has been central to how we are scaling. As we look ahead, our focus is on expanding our retail footprint to 800–1,000 stores, while continuing to build a design-led, high-quality offering for the evolving Indian consumer.”
GIVA has witnessed rapid growth since launching its first exclusive brand outlet in 2022, expanding across metros and Tier I and II cities. The brand continues to redefine contemporary jewellery by offering trend-forward designs that cater to evolving consumer preferences.
The milestone was marked with an in-store celebration in South Extension, where GIVA hosted customers and partners for an evening featuring live performances, ribbon cutting, and curated hospitality.
The 300-store milestone marks not just scale, but GIVA’s continued commitment to accessibility, innovation, and a seamless shopping experience across touchpoints. As the brand looks ahead, it remains focused on strengthening its retail presence, deepening customer engagement, and setting new benchmarks in the fine jewellery category.
New Premises
Prismara By KGK Group Launches Its First Retail Store In New Delhi, Introducing A New Era Of Lifestyle Jewellery
Prismara by KGK Group, India’s emerging lifestyle jewellery brand redefining modern luxury, has announced the launch of its first-ever physical retail store in the capital. Located at Ground Floor, Right Side Portion, A-89, Central Market, Lajpat Nagar, New Delhi – 110024, the store marks Prismara’s formal entry into offline retail and its debut in one of India’s most vibrant jewellery markets.
This milestone is more than a store opening—it marks Prismara’s official debut as a fully immersive, in-person lifestyle jewellery experience. Backed by the 120-year legacy of the KGK Group, Prismara brings to Delhi a distinctive proposition: the fusion of lab-grown diamonds with natural gemstones such as rubies, sapphires, and emeralds, sourced through KGK’s global mining and supply network.
Designed as a lifestyle jewellery destination rather than a traditional showroom, the Prismara store offers a warm, curated, and pressure-free environment. Customers can explore myriad collections including rings, earrings, pendants, bracelets, and charms while gaining a deeper understanding of craftsmanship, sourcing, and materials.
Every piece is crafted in 14k and 18k gold and available in rose, white, and yellow finishes. Each piece is also BIS hallmarked and certified, ensuring authenticity and transparency. Prismara stands apart in the lab-grown diamond space by moving beyond affordability and ethics, combining lab-grown diamonds with naturally sourced coloured gemstones to offer a distinctive lifestyle jewellery offering.
Saransh Kothari, CEO, Prismara, representing the fifth generation of the KGK Group, said:
“Natural gemstones carry the story of the earth. Lab-grown diamonds carry the story of what we can build. Prismara brings them together — not as a compromise, but as a statement. Delhi is where we bring that statement to life for the first time — where people can walk in, feel the pieces, and decide what they mean to them. We want people to wear color, play with it, and feel that what they put on actually matters.”
This fusion is powered by KGK Group’s vertically integrated global operations, spanning mines to retail across 20+ countries, with direct sourcing from Myanmar, Zambia, Tanzania, and Colombia, ensuring unmatched provenance among new-age jewellery brands. The collections include Ombre (gradient designs), Kaleido (vibrant multi-stone pieces), Flora & Fauna (nature-inspired), Forever Love (romantic jewellery), and Timeless Classic (everyday essentials).
Special Launch Offer
To celebrate the grand opening, Prismara is offering 0% making charges for the first 100 customers, exclusively at the Lajpat Nagar store.
Following its Delhi debut, Prismara plans to expand into Gurugram and Jaipur, with a focused, experience-led retail strategy. The brand aims to establish itself as India’s most credible and loved lifestyle jewellery brand for the new generation, bridging heritage craftsmanship with contemporary expectations.
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