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CaratLane Partners With Ashlesha Thakur To Spotlight Natural Diamond Jewellery

Young Actor To Lead Campaigns Promoting Affordable Natural Diamond Jewellery Designed For Everyday Wear and Self-Expression

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CaratLane – A TATA Product has recently signed up Ashlesha Thakur for its latest campaigns spotlighting its accessible natural diamond jewellery range. Recognised for her compelling performances and relatability in popular OTT content, the young actress resonates strongly with a new generation of consumers who value authenticity, self-expression, and ease.

As part of this association, Ashlesha will front CaratLane’s campaigns spotlighting its range of accessible natural diamond jewellery — Shaya Diamonds crafted in 925 silver and 9KT gold — with prices starting from as low as Rs. 5,000. These collections reflect the brand’s commitment to making fine jewellery more approachable, everyday, and relevant for a younger demographic.

Saumen Bhaumik, MD – CaratLane, said:

“Natural diamonds are among the rarest creations of nature, formed over a billion years—making them truly precious. Yet, rarity and preciousness need not put them out of reach. Through our 9KT gold and Shaya Diamond range in 925 silver, we are making natural diamond jewellery more attainable, without compromising on its inherent value and beauty. Ashlesha’s genuine connect with younger audiences makes her an ideal face for this range.”

Ashlesha Thakur remarked:

“I’m really excited to be associated with CaratLane. The brand has always felt ahead of the curve when it comes to design and variety. I was genuinely impressed by how beautifully the silver diamonds & 9KT gold have been brought to life. It’s stylish, accessible, and something I know so many girls my age would love to indulge in.”

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Bollywood Meets Business Legacy: Ranbir Kapoor Praises PNG Jewellers Chairman’s Raw New Memoir, Choosing Gold

An Avid Reader Of Real-Life Stories, Ranbir Kapoor Calls Choosing Gold “Rare” For How It Treats Failure, Not As A Footnote, But As The Making Of An Instinct

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Stories of resilience from business leaders often inspire individuals across all walks of life, and this time, it was Bollywood superstar Ranbir Kapoor who shared his appreciation for the profound insights in Choosing Gold, the debut memoir of Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, when presented with a copy by the author recently.

Released nationally by Penguin Random House India, Choosing Gold traces the mindset that built the 194-year-old legacy of PNG Jewellers and that of its Chairman and Managing Director, Dr. Saurabh Gadgil. During their interaction, Ranbir Kapoor revealed he was excited to dive deep into the book after being drawn to its premise, praising its raw reflection on legacy, choices, tough decisions, learnings from failures and overcoming setbacks. Ranbir is an avid reader and appreciates real life stories and autobiographies.

Dr. Saurabh Gadgil, CMD of PNG Jewellers, said:

“Writing Choosing Gold meant resisting the temptation to rewrite my past with the clarity I only have now. I wanted the honesty of what I actually knew and felt in each moment, not the polished version hindsight gives you. Sharing this book with Ranbir led me to have one of the more meaningful conversations I’ve had about the book. We come from very different worlds, but the weight of legacy, and the discomfort of choosing the harder path, turned out to be something we both recognized in each other’s lives.

If even one reader finishes this book and makes their next difficult decision with a little more courage, I’ll consider it to have done its job.”

Sharing his thoughts about the book, Ranbir Kapoor said:

“I love reading autobiographies and real-life stories, because the best ones don’t just tell you what someone achieved, they show you what it cost them and what they were willing to risk. Choosing Gold caught my attention immediately, and the title says it all: this isn’t a story about one big break, it’s about a series of hard, deliberate choices made again and again, often against the safer option. What struck me most is how Saurabh writes about failure, not as a footnote before the success, but as something that actually shaped his instincts. That’s rare in this genre.

Building a legacy like his isn’t about a single moment of vision; it’s about the discipline to keep choosing the harder path when an easier one is right there. That mindset is what makes this book worth reading, whether or not you’re in business at all.”

Choosing Gold offers a candid look into leadership and resilience beyond balance sheets. Formally celebrated at an exclusive Mumbai event featuring actor Madhuri Dixit, the memoir is available across PNG Jewellers stores, pngjewellers.com, Amazon, and leading bookstores nationwide. Ranbir Kapoor and Madhuri Dixit, both are brand ambassadors for PNG Jewellers.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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