GlamBuzz
Sennes From The House Of Senco Elevates Global Presence With Rida Tharana’s Red-Carpet Appearance At Cannes Film Festival 2026
Rida Tharana Wears A Specially Custom-Made Exquisite Lab Grown Diamond Jewellery From Sennes, Spotlighting The Brand’s Design Language and Growing International Ambition
In a moment that feels both cinematic and unmistakably current, Sennes by Senco, the contemporary lab-grown diamond jewellery label from The House of Senco, arrives at the Cannes Film Festival with creator and style icon Rida Tharana wearing a custom Sennes creation curated exclusively for her red-carpet appearance. The collaboration marks a defining moment in the brand’s growing international journey.
Defined by sculptural silhouettes and fluid forms, the collaboration captures a new mood in luxury; expressive, intentional, and deeply personal. At Cannes, where couture and jewellery become part of the red carpet’s visual language, Sennes arrives with a perspective that feels polished and entirely of the moment.
For her Cannes appearance, Rida Tharana wore an iconic teardrop solitaire lab-grown diamond necklace inspired by the signature Sennes monogram silhouette. The piece balances softness with structure through cascading teardrop motifs, luminous detailing, and a silhouette designed to catch light effortlessly. Styled with complementary diamond accents, the look carried a sense of understated glamour and quiet confidence, defining red-carpet dressing today.
Speaking about the collaboration, Rida Tharana shared:
“What I loved most about the piece was how effortless yet striking it felt. It had this beautiful fluidity to it, modern, elegant, and incredibly easy to wear. The design felt very true to my personal style because it made a statement without feeling overpowering. There’s something really refreshing about the way Sennes approaches jewellery; it feels expressive, current, and naturally part of the overall look rather than just an accessory.”
Known for her polished yet effortless approach to style, Rida represents a generation that approaches luxury through individuality and ease, a sensibility that naturally aligns with Sennes. Blending clean geometry with softer forms, the brand approaches jewellery with fluidity and versatility, creating pieces that move seamlessly between couture moments and everyday glamour.
Commenting on the collaboration, Joita Sen, Head of Marketing and Design at Sennes, said:
“At Sennes, we’ve always believed jewellery should feel deeply personal while still making a statement. Rida brings a kind of effortless confidence and modern glamour that fits beautifully into the world we are building at Sennes. Seeing one of our signature creations at Cannes is incredibly special for us because it reflects the direction in which the brand is evolving, globally minded, design-led, and rooted in a modern interpretation of luxury.”
Over the past year, Sennes has continued shaping a distinct identity through design, storytelling, and a contemporary approach to fine jewellery. By positioning jewellery as an extension of identity and self-expression, the brand is creating a more modern and globally relevant language for fine jewellery.
With Cannes 2026 marking another defining milestone, Sennes continues to strengthen its position as a new-age jewellery label at the intersection of luxury, culture, and contemporary design.
GlamBuzz
Aura Bling Jewels Redefines The Mangalsutra With The Saubhagya Collection With Nehha Pendse
Contemporary Designs That Blend Tradition, Versatility and Everyday Elegance
The new collection presents the mangalsutra for today’s woman through lightweight, contemporary designs with interchangeable pendants and Italian-design chains, supported by a digital-first campaign ‘Rooted, Not Restricted’.
Nashik, 5th August 2026: Aura Bling Jewels has unveiled the Saubhagya Collection, a contemporary mangalsutra line launched alongside its new brand campaign, ‘Rooted, Not Restricted’, starring film and television actress Nehha Pendse.
Crafted for the modern Indian woman, the collection brings together 25 lightweight designs, in an 18K gold-plated finish with anti-tarnish protection built to move as effortlessly as she does. Blending understated elegance with everyday versatility, each piece transitions seamlessly from workwear to festive wear to westernwear, while staying true to the mangalsutra’s timeless symbolism.
The Saubhagya Collection gives the mangalsutra a fresh, contemporary identity—one that reflects how today’s women live, dress and express themselves. Featuring interchangeable pendants paired with sophisticated Italian-designed chains, the collection offers a rare mix of versatility, elegance and innovation in a single design.
The launch marks another milestone in Aura Bling Jewels’ journey as a design-led jewellery brand built on everyday elegance, further strengthening its growing portfolio of thoughtfully crafted, contemporary pieces.
Powering it all is the digital-first campaign, ‘Rooted, Not Restricted’, which captures the evolving aspirations of modern women who seek jewellery that effortlessly blends heritage with versatility. Through a series of striking campaign films and digital assets featuring Nehha Pendse, Aura Bling Jewels reimagines the mangalsutra as a contemporary symbol of tradition, thoughtfully designed to complement everyday wardrobes.
Commenting on the launch, Neha Kotawar, CEO & Co-Founder, and Anant Jadhav, CMO & Co-Founder, Aura Bling Jewels, said:
“We’ve always believed elegance should be part of everyday life, not reserved for special occasions. The Saubhagya Collection reflects this philosophy by giving the mangalsutra a contemporary expression through lightweight craftsmanship, versatile design and everyday wearability. With ‘Rooted, Not Restricted’, we hope to encourage women to embrace tradition in a way that feels authentic to their lifestyles.”
Speaking about her association with Aura Bling Jewels, actress Nehha Pendse said:
“The mangalsutra has always represented love and commitment, but I believe it can also reflect confidence and individuality. What I love about Aura Bling’s collection is that it allows women to celebrate tradition while expressing their own personal style. That’s exactly what ‘Rooted, Not Restricted’ stands for, and I’m delighted to be associated with this campaign.”
Designed and crafted in Nashik, the Saubhagya Collection reflects Aura Bling Jewels’ deep-rooted commitment to Indian craftsmanship, reimagined for contemporary lifestyles. Guided by its philosophy of ‘Elegance for Everyday’, the brand continues to push the boundaries of modern jewellery blending premium craftsmanship, thoughtful design and everyday wearability into every piece.
Collection Highlights:
- Officially titled the Saubhagya Collection, 25 designs launching now, with 10 more to follow
- Designed for everyday wear with lightweight construction, 18K gold plating, anti-tarnish protection and hypoallergenic materials
- Interchangeable pendants paired with Italian design chains, a first-of-its-kind offering in the category
- The collection is available at prices starting from INR 2,499
- Currently available on AuraBlingJewels.com, and at the Aura Bling Jewels’ showroom in Nashik, Maharashtra
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