BrandBuzz
CaratLane launches Shaya Diamonds, bringing natural diamonds to silver for the first time in India
CaratLane redefines accessible luxury with a first-of-its-kind collection featuring natural diamonds set in 925 silver.
CaratLane – A TATA Product, India’s leading omnichannel jewellery brand, continues to redefine accessible luxury with the recent launch of Shaya Diamonds — a first-of-its-kind in the category featuring natural diamonds set in 925 silver.
With this launch, CaratLane bridges a long-standing gap in the jewellery market. For the first time, customers can experience the brilliance of natural diamonds paired with the wearability, versatility, and affordability of silver.
Shaya Diamonds offers a refreshing alternative — light on the pocket, heavy on design, finished with the signature white gold-like look that defines CaratLane’s contemporary aesthetic.
Saumen Bhaumik, Managing Director, CaratLane, said: “Diamonds are at the heart of CaratLane. As gold prices climb, we don’t want that to stand between our customers and the diamonds they love. With Shaya Diamonds, we’re experimenting with 925 silver-set diamonds to open up a new, more accessible path to owning natural diamonds.”
Ajith Singh R, Associate Vice President & Business Head – Shaya by CaratLane, added: “Shaya has always celebrated individuality and self-expression. With Shaya Diamonds, we’ve taken that spirit a step further, creating designs that combine the timeless appeal of diamonds with the cool, confident energy of silver. It’s both silver and diamonds, done differently.”
Source: CaratLane
BrandBuzz
Enchanté by Zen Diamond: A Celebration of Modern Radiance
Zen Diamond unveils a diamond-led collection blending bold craftsmanship, everyday elegance and red-carpet allure
Jewellery has the ability to define presence—transitioning effortlessly from the boardroom to evening soirées while making a statement that feels instinctive and refined. Enchanté, meaning delightedin French, embodies this philosophy through a curated collection of modern, diamond-led designs created for today’s multifaceted lifestyle.
Designed for those who appreciate elegance with distinction, the collection brings together meticulous craftsmanship and confident forms. Featuring statement rings and bracelets, Enchanté moves seamlessly between professional settings and celebratory occasions. Sophisticated yet expressive, it represents Zen Diamond’s vision of bold diamond artistry crafted for everyday sophistication.
1. Enchanté Serpent’s Gaze Bracelet
This striking serpent-shaped bangle bracelet is fully pavé-set with brilliant-cut diamonds. The intricate design culminates in a sculpted snake’s head, accented with mesmerizing natural green gemstones set in place for the eyes. A bold statement piece, it is perfectly suited for gala dinners, cocktail parties, and sophisticated evening occasions.
2. Enchanté Celestial Burst Earrings
A radiant pair that creates an eye-catching, star like sparkle with every turn, perfect for weddings, receptions, gala nights, and any celebration where you want a bold, luminous statement. This striking set also took centre stage when Jennifer Lopez wore it for her announcement as the Global Ambassador of Zen Diamond, reinforcing its unmistakable glamour and red-carpet appeal.
3. Enchanté Serpent Luxe Ring
Bold and captivating, this ring embodies power and allure with a dazzling touch of sophistication, accented with striking green gemstones set as eyes. Perfect for evening galas, cocktail parties, or moments when you want to make an unforgettable statement.
4. Enchanté Serpentine Dazzle Pendant
The Enchanté Collection reflects refined elegance and enduring allure, designed for life’s most meaningful occasions. Featuring fluid silhouettes that rest gracefully along the neckline, each piece is crafted to shimmer under evening lights and elevate moments of celebration. Perfect for weddings, gala dinners, cocktail soirées, or any occasion that calls for a lasting impression, the collection turns every appearance into an expression of timeless sophistication.
5. Enchanté Spiral Sparkle Cuff Bracelet
This statement cuff showcases a striking four-tier spiral design, meticulously set with rows of radiant round-cut diamonds and highlighted by pointed pear-shaped diamonds. Defined by exceptional white diamond brilliance, it is a dramatic, show-stopping piece—perfect for gala evenings and high-fashion occasions.
Source: Zen Diamond
MLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
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De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
MLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
Botswana’s diamond problems are holding back its economy
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DiamondBuzz3 hours agoDe Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
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New Premises1 hour agoMLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
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