Brand Talks
VBJ SINCE 1900 UNVEILS “THE LUCKY 7 BRACELET” – AN EXCLUSIVE MS DHONI SIGNATURE CREATION
VBJ Since 1900, in collaboration with Platinum Guild International, unveils the ‘Lucky 7 Bracelet’ crafted from platinum and zirconium ceramic, symbolizing the cricket icon’s personal history and disciplined leadership.
VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted legacy jewellery brand proudly unveils “The Lucky 7 Bracelet” – An MS Dhoni Signature Edition, crafted exclusively by VBJ as part of the Men of Platinum initiative by Platinum Guild International (PGI). Launched recently, this product stands as a rare fusion of sporting legacy and artisanal mastery.

Bringing in the perspective of PGI, Vaishali Banerjee, Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International, shared,“Platinum’s strong growth momentum in India continues, led by men’s jewellery where it has firmly established itself as the preferred choice for discerning consumers. Its inherent strength, rarity and contemporary aesthetic make it a metal that holds both value and significance.
Our collaboration with VBJ on this special creation for the Men of Platinum MS Dhoni Signature Edition embodies that same energy. The Lucky 7 Bracelet captures the confidence and creativity defining this expanding category, and we remain optimistic about the opportunities ahead as more consumers discover the exceptional value platinum offers.”


The number 7 has been close to MSD’s heart, defining his identity, belief and destiny. Born on the seventh day of the seventh month and his jersey number being seven has been the inspiration behind this unique creation. The refined interplay of platinum and zirconium ceramic boldly shapes the symbolic “7”, which reflects the bracelet’s rhythmic geometry, a quiet nod to the number that has paved his journey.
The signature lucky 7 bracelet by VBJ stands apart – conceptualised, designed and brought to life entirely by VBJ’s artisans. The piece embodies the brand’s signature blend of precision, purity and legacy, reflecting both Dhoni’s calm authority and VBJ’s craftsmanship.

Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “Creating this piece was about more than design; it was about translating discipline and composure into form. Dhoni’s legacy is built on his tranquil nature, and we wanted every curve, reflection and rhythm of the bracelet to echo that. It’s a tribute not just to the man, but to the essence of leadership and purpose.”
Adding further insight, Pallavi Sharma, Deputy Country Manager – India & Middle East, Platinum Guild International, said,“Our partnership with VBJ has always thrived on shared values of trust, innovation, and collaboration, ensuring best-in-class product excellence for the consumer. The Men of Platinum ‘MS Dhoni Signature Edition’ is a testament to how innovative design accompanies the evolving preferences of Indian men.

MS Dhoni’s status as one of India’s most beloved cricketers, known for his strength of character and impeccable style, aligns seamlessly with the timeless elegance and modern appeal of platinum jewellery. Crafted in 95% pure platinum, the Lucky 7 Bracelet carries forward both the intent of this special collection and the aesthetic discipline that defines VBJ’s artistry. It’s a piece where design, symbolism and value converge.”

Jithendra Vummidi, Managing Partner, VBJ Since 1900, said upon sharing his views, “At VBJ, every creation tells a story. Our Lucky 7 Bracelet embodies the meeting point of modern icons and timeless craftsmanship; a tribute to legacy, reimagined for today. It is a contemporary expression of our heritage and a perfect gifting choice for a new generation of jewellery connoisseurs.”
As a fifth-generation family-run brand, VBJ Since 1900 takes immense pride in its role as the makers of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Discovered after 72 years, the Sengol was unearthed by the VBJ team through meticulous research and installed beside the Speaker’s chair in India’s new Parliament building, marking VBJ’s enduring bond with India’s cultural and national heritage. Just as the Sengol stands for integrity and legacy, so does every VBJ creation.

An MS Dhoni Signature Edition, the lucky 7 Platinum Bracelet will be exclusively available across VBJ stores – Anna Salai and Anna Nagar, where legacy celebrates perfection.
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
-
National News14 hours agoIAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
-
GlamBuzz16 hours agoGargi Of P N Gadgil and Sons Launches 2026 Monsoon Collection With Brand Ambassador Mithila Palkar
-
DiamondBuzz15 hours agoDe Beers Group Sets Out Portfolio and Organisational Actions to Support Long-Term Value Creation
-
BrandBuzz15 hours agoJagannath Gangaram Pednekar Jewellers Unveils ‘The Godhadi Effect’, A Heartfelt Film Reimagining Gold Exchange Through Family Memories

