Brand Talks
CaratLane launches Shaya Diamonds, bringing natural diamonds to silver for the first time in India
CaratLane redefines accessible luxury with a first-of-its-kind collection featuring natural diamonds set in 925 silver.
CaratLane – A TATA Product, India’s leading omnichannel jewellery brand, continues to redefine accessible luxury with the recent launch of Shaya Diamonds — a first-of-its-kind in the category featuring natural diamonds set in 925 silver.
With this launch, CaratLane bridges a long-standing gap in the jewellery market. For the first time, customers can experience the brilliance of natural diamonds paired with the wearability, versatility, and affordability of silver.
Shaya Diamonds offers a refreshing alternative — light on the pocket, heavy on design, finished with the signature white gold-like look that defines CaratLane’s contemporary aesthetic.
Saumen Bhaumik, Managing Director, CaratLane, said: “Diamonds are at the heart of CaratLane. As gold prices climb, we don’t want that to stand between our customers and the diamonds they love. With Shaya Diamonds, we’re experimenting with 925 silver-set diamonds to open up a new, more accessible path to owning natural diamonds.”
Ajith Singh R, Associate Vice President & Business Head – Shaya by CaratLane, added: “Shaya has always celebrated individuality and self-expression. With Shaya Diamonds, we’ve taken that spirit a step further, creating designs that combine the timeless appeal of diamonds with the cool, confident energy of silver. It’s both silver and diamonds, done differently.”
Source: CaratLane
Brand Talks
Bhima Jewellery Unveils Limited Edition Signature Collection & Inaugurates Great Indian Antique Jewellery Fest
Festive offers, exclusive antique designs and special launch highlight the Christmas–New Year celebration across select Kerala showrooms
Bhima Jewellery has launched the Grand Great Indian Antique Jewellery Fest at its showrooms in Thiruvananthapuram, Pothencode and Attingal, marking the festive season with exclusive launches and attractive offers. The inauguration ceremony was held in the presence of Bhima Jewellery Chairman Dr. B. Govindan, Managing Director Suhas M.S., Directors Gayatri Suhas and Navya Suhas, along with valued customers.
Running from December 20 to December 31, the festival offers customers up to 50% off on gold jewellery, discounts of up to Rs.15,000 per carat on diamond jewellery, and exchange benefits of up to Rs.2,000 on old gold.
A major highlight of the fest was the unveiling of Bhima Jewellery’s Limited Edition Signature Collection, specially curated for the occasion. The collection showcases antique-inspired designs that reflect exceptional craftsmanship and timeless elegance.
Speaking on the occasion, Managing Director Suhas M.S. invited customers to celebrate the Christmas and New Year season with Bhima Jewellery, noting that over 3,000 handpicked statement pieces from across India have been brought together for the festival. The Great Indian Antique Jewellery Fest aims to deliver a distinctive shopping experience through exclusive collections, festive benefits and Bhima Jewellery’s trusted legacy of purity and excellence.
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