Brand Talks
GIVA Brings Corporate Comedy into Retail with Comic Anmol Garg
GIVA has collaborated with stand-up comedian and entrepreneur Anmol Garg, popularly known as Corporate Babaji, to deliver a side-splitting take on the annual corporate ritual everyone secretly dreads Secret Santa. Known for his razor-sharp commentary on office life and startup chaos, Anmol turns everyday workplace frustration into a comedic masterclass that effortlessly sets the stage for GIVA’s Exchange Fest.
In the video, Anmol dives straight into the corporate psyche – from gifting a resignation letter to his manager last year, to admitting that most employees can “only afford the gift wrapper.” His punchlines on low salaries, appraisal anxiety, and the universal office phrase “Nothing from my side” create a humorous buildup that leads him to the ultimate Secret Santa hack: the GIVA store.
The creative seamlessly transitions from comedy to brand narrative as Anmol walks viewers through the GIVA Exchange Fest, an offer where customers can exchange old, broken, fake, tarnished, or junk jewellery and receive brand-new silver pieces, along with a Rs.200 voucher per item. Without breaking his comedic flow, Anmol shows how thoughtful gifting doesn’t have to break the bank, especially when “appraisals depend more on what you give than what you do.”
Through this collaboration, GIVA uses humor as a storytelling device to connect with young professionals, tap into cultural truths about workplace gifting, and position the Exchange Fest as the smartest (and funniest) solution to Secret Santa stress.
This campaign reflects GIVA’s commitment to building memorable, consumer-first brand experiences and showcases the company’s ability to execute high-impact marketing across diverse markets. As the Exchange Fest continues, the momentum highlights how innovative offline experiences combined with mass-scale visibility can create powerful retail outcomes.
source:Giva
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.


A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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