BrandBuzz
CaratLane launches ‘Born of Her’ — a diamond-studded tribute to motherhood
CaratLane, India’s leading omnichannel jewellery brand, has unveiled Born of Her — a heartfelt Mother’s Day campaign and special edition pendant collection celebrating the love, strength, and quiet heroism of mothers. Timed with Mother’s Day, this launch reimagines gifting as a deeply personal tribute to the woman who shaped our beginnings. Crafted in gold and diamonds, the three limited-edition pendants feature an elegant depiction of a mother carrying her child — a timeless gesture of care and connection, now immortalised in precious jewellery. Designed to sit close to the heart, each piece is more than a gift; it is a keepsake of unconditional love, meant to be passed down through generations.
Born of Her is more than a campaign — it’s an emotional invitation to honour the person who gave us everything. As part of the campaign, CaratLane will also release a special Mother’s Day song, conceptualised by BBH India—encouraging people to celebrate their bond by posting cherished photos and memories with their moms, set to this exclusive track on social media. Shaifali Gautam, Chief Marketing Officer at CaratLane, shared her personal perspective: “The love of a mother often goes unspoken — it’s in the everyday, the quiet gestures, and the unseen sacrifices. With Born of Her, we’re inviting people to Khul Ke Karo Express — to celebrate that love more openly and meaningfully.
The collection features three specially crafted pendants, each symbolising the tender bond between a mother and child. It’s our way of turning that eternal connection into something tangible — a piece she can wear close to her heart.” The Born of Her campaign will be amplified across digital platforms, social media, and retail stores nationwide. This campaign reinforces CaratLane’s mission to transform jewellery into a meaningful expression of life’s most important relationships — not just a gift, but a memory made tangible.
BrandBuzz
MCA raises “small company” thresholds – up to ₹10 cr capital & ₹100 cr turnover from 1st December 2025, major relief for jewellery trade
In a landmark decision that will significantly ease compliance for thousands of jewellery businesses across India, the Ministry of Corporate Affairs (MCA) has revised the definition of “Small Company” under the Companies Act, 2013, effective 1st December 2025.GJC published and sent out this important update to the jewellery trade.
New Eligibility Criteria (both conditions to be satisfied):
- Paid-up Share Capital : ≤ Rs.10 Crore (earlier Rs.4 Crore)
- Annual Turnover : ≤ Rs.100 Crore (earlier Rs.40 Crore) (as per the latest audited financial statements)
Any company exceeding even one of the above limits will cease to be a Small Company.
Key Benefits for Jewellers (Private Limited & Family-Owned Firms):
- Only 2 Board Meetings required in a year
- Exemption from mandatory Internal Audit in most cases
- Substantially lower penalties for defaults
- Simplified Annual Return via Form MGT-7A
- No need to prepare Cash Flow Statement in financials
- Exemption from mandatory Auditor Rotation – continue with existing trusted auditors
- Reduced overall compliance cost and administrative burden
GJC advised jewellery firms to immediately review their Paid-up Capital and Turnover for FY 2024-25 to confirm eligibility and start availing the relaxations from the current financial year itself.
MCA raises “small company” thresholds – up to ₹10 cr capital & ₹100 cr turnover from 1st December 2025, major relief for jewellery trade
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.