BrandBuzz
CaratLane launches ‘Born of Her’ — a diamond-studded tribute to motherhood

CaratLane, India’s leading omnichannel jewellery brand, has unveiled Born of Her — a heartfelt Mother’s Day campaign and special edition pendant collection celebrating the love, strength, and quiet heroism of mothers. Timed with Mother’s Day, this launch reimagines gifting as a deeply personal tribute to the woman who shaped our beginnings. Crafted in gold and diamonds, the three limited-edition pendants feature an elegant depiction of a mother carrying her child — a timeless gesture of care and connection, now immortalised in precious jewellery. Designed to sit close to the heart, each piece is more than a gift; it is a keepsake of unconditional love, meant to be passed down through generations.

Born of Her is more than a campaign — it’s an emotional invitation to honour the person who gave us everything. As part of the campaign, CaratLane will also release a special Mother’s Day song, conceptualised by BBH India—encouraging people to celebrate their bond by posting cherished photos and memories with their moms, set to this exclusive track on social media. Shaifali Gautam, Chief Marketing Officer at CaratLane, shared her personal perspective: “The love of a mother often goes unspoken — it’s in the everyday, the quiet gestures, and the unseen sacrifices. With Born of Her, we’re inviting people to Khul Ke Karo Express — to celebrate that love more openly and meaningfully.
The collection features three specially crafted pendants, each symbolising the tender bond between a mother and child. It’s our way of turning that eternal connection into something tangible — a piece she can wear close to her heart.” The Born of Her campaign will be amplified across digital platforms, social media, and retail stores nationwide. This campaign reinforces CaratLane’s mission to transform jewellery into a meaningful expression of life’s most important relationships — not just a gift, but a memory made tangible.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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