BrandBuzz
CaratLane launches ‘Born of Her’ — a diamond-studded tribute to motherhood
CaratLane, India’s leading omnichannel jewellery brand, has unveiled Born of Her — a heartfelt Mother’s Day campaign and special edition pendant collection celebrating the love, strength, and quiet heroism of mothers. Timed with Mother’s Day, this launch reimagines gifting as a deeply personal tribute to the woman who shaped our beginnings. Crafted in gold and diamonds, the three limited-edition pendants feature an elegant depiction of a mother carrying her child — a timeless gesture of care and connection, now immortalised in precious jewellery. Designed to sit close to the heart, each piece is more than a gift; it is a keepsake of unconditional love, meant to be passed down through generations.
Born of Her is more than a campaign — it’s an emotional invitation to honour the person who gave us everything. As part of the campaign, CaratLane will also release a special Mother’s Day song, conceptualised by BBH India—encouraging people to celebrate their bond by posting cherished photos and memories with their moms, set to this exclusive track on social media. Shaifali Gautam, Chief Marketing Officer at CaratLane, shared her personal perspective: “The love of a mother often goes unspoken — it’s in the everyday, the quiet gestures, and the unseen sacrifices. With Born of Her, we’re inviting people to Khul Ke Karo Express — to celebrate that love more openly and meaningfully.
The collection features three specially crafted pendants, each symbolising the tender bond between a mother and child. It’s our way of turning that eternal connection into something tangible — a piece she can wear close to her heart.” The Born of Her campaign will be amplified across digital platforms, social media, and retail stores nationwide. This campaign reinforces CaratLane’s mission to transform jewellery into a meaningful expression of life’s most important relationships — not just a gift, but a memory made tangible.
BrandBuzz
Purple Jewels Unveiled The Spectacular Tulip Collection, At SSI 2026
From A Towering Lord Balaji Idol To The Intricately Crafted Sankat Mochan Raj Gada and The Elegant Tulip Collection, Purple Jewels Showcases The Pinnacle Of Silver Artistry At The Silver Show Of India
Purple Jewels Pvt. Ltd. captivated visitors at the 4th edition of the Silver Show of India (SSI 2026) with an extraordinary display of craftsmanship, unveiling a collection of breathtaking silver creations that seamlessly blend devotion, heritage and artistic excellence.
One of the standout attractions was a magnificent 5-foot-8-inch silver idol of Lord Balaji, adorned with an intricately detailed Prabhavali (arch) that beautifully captures the essence of traditional Indian craftsmanship. Weighing an impressive 72 kg, the masterpiece was brought to life through 60 days of meticulous design, CAD planning and hand-execution, reflecting the dedication and expertise of the entire design and execution team.
Adding to the grandeur was the remarkable Sankat Mochan Raj Gada, a unique creation where divinity meets unparalleled craftsmanship. Divided into eight symbolic sections, the spectacular piece features the complete Hanuman Chalisa intricately cast into its design. The gada is further embellished with mythological motifs including the powerful Garuda, watchful Yali faces, majestic elephants and intricate Nagrus, creating a visual narrative rooted in India’s rich spiritual heritage.
Overall, Purple Jewels showcased its elegant Tulip Collection, inspired by timeless beauty and crafted with exceptional attention to detail. The collection reflects the brand’s commitment to premium silver craftsmanship, combining contemporary elegance with artistic finesse.
From awe-inspiring mythological masterpieces to intricately detailed statement creations, Purple Jewels Pvt. Ltd. demonstrated why its work represents the gold standard of craftsmanship, making its pavilion one of the most talked-about attractions at SSI 2026.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.