BrandBuzz
CaratLane launches ‘Born of Her’ — a diamond-studded tribute to motherhood
CaratLane, India’s leading omnichannel jewellery brand, has unveiled Born of Her — a heartfelt Mother’s Day campaign and special edition pendant collection celebrating the love, strength, and quiet heroism of mothers. Timed with Mother’s Day, this launch reimagines gifting as a deeply personal tribute to the woman who shaped our beginnings. Crafted in gold and diamonds, the three limited-edition pendants feature an elegant depiction of a mother carrying her child — a timeless gesture of care and connection, now immortalised in precious jewellery. Designed to sit close to the heart, each piece is more than a gift; it is a keepsake of unconditional love, meant to be passed down through generations.
Born of Her is more than a campaign — it’s an emotional invitation to honour the person who gave us everything. As part of the campaign, CaratLane will also release a special Mother’s Day song, conceptualised by BBH India—encouraging people to celebrate their bond by posting cherished photos and memories with their moms, set to this exclusive track on social media. Shaifali Gautam, Chief Marketing Officer at CaratLane, shared her personal perspective: “The love of a mother often goes unspoken — it’s in the everyday, the quiet gestures, and the unseen sacrifices. With Born of Her, we’re inviting people to Khul Ke Karo Express — to celebrate that love more openly and meaningfully.
The collection features three specially crafted pendants, each symbolising the tender bond between a mother and child. It’s our way of turning that eternal connection into something tangible — a piece she can wear close to her heart.” The Born of Her campaign will be amplified across digital platforms, social media, and retail stores nationwide. This campaign reinforces CaratLane’s mission to transform jewellery into a meaningful expression of life’s most important relationships — not just a gift, but a memory made tangible.
BrandBuzz
Malabar Gold & Diamonds Unveils ‘Chitrangi’ — A Collection That Weaves The Poetry of Tradition Into Every Jewel
Inspired by devotion and defined by design, Chitrangi celebrates India’s artistic heritage through timeless craftsmanship and emotional storytelling.
Malabar Gold & Diamonds, one of India’s most beloved jewellery brands, proudly introduces its latest collection — Chitrangi, a tribute to the nation’s cultural artistry and timeless traditions.
“The Poetry of Tradition, Woven in Jewellery” — this evocative phrase beautifully captures the essence of Chitrangi. Every curve, motif, and detail in the collection reflects the rhythm of age-old art, blending heritage with contemporary elegance. It is an ode to the beauty we inherit and the elegance we continue to create.
Crafted with devotion and artistry, each piece in the Chitrangi collection carries a deep sense of meaning. The designs feature intricate motifs, flowing forms, and ornate craftsmanship that celebrate the harmony of tradition and modern grace. Every ornament becomes a verse — a lyrical expression of emotion, culture, and design.
Available exclusively across Malabar Gold & Diamonds showrooms in West Bengal, Odisha, and Jharkhand, Chitrangi is more than a jewellery collection; it is a heartfelt homage to India’s enduring legacy of beauty and craftsmanship.
As art turns into ornament and devotion takes form in gold, Chitrangi stands as a timeless reminder that tradition never fades — it simply finds new ways to shine.
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