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CaratLane launches ‘Born of Her’ — a diamond-studded tribute to motherhood

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CaratLane, India’s leading omnichannel jewellery brand, has unveiled Born of Her — a heartfelt Mother’s Day campaign and special edition pendant collection celebrating the love, strength, and quiet heroism of mothers. Timed with Mother’s Day, this launch reimagines gifting as a deeply personal tribute to the woman who shaped our beginnings. Crafted in gold and diamonds, the three limited-edition pendants feature an elegant depiction of a mother carrying her child — a timeless gesture of care and connection, now immortalised in precious jewellery. Designed to sit close to the heart, each piece is more than a gift; it is a keepsake of unconditional love, meant to be passed down through generations.

Born of Her is more than a campaign — it’s an emotional invitation to honour the person who gave us everything. As part of the campaign, CaratLane will also release a special Mother’s Day song, conceptualised by BBH India—encouraging people to celebrate their bond by posting cherished photos and memories with their moms, set to this exclusive track on social media. Shaifali Gautam, Chief Marketing Officer at CaratLane, shared her personal perspective: “The love of a mother often goes unspoken — it’s in the everyday, the quiet gestures, and the unseen sacrifices. With Born of Her, we’re inviting people to Khul Ke Karo Express — to celebrate that love more openly and meaningfully.

The collection features three specially crafted pendants, each symbolising the tender bond between a mother and child. It’s our way of turning that eternal connection into something tangible — a piece she can wear close to her heart.” The Born of Her campaign will be amplified across digital platforms, social media, and retail stores nationwide. This campaign reinforces CaratLane’s mission to transform jewellery into a meaningful expression of life’s most important relationships — not just a gift, but a memory made tangible.

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BrandBuzz

Orra Launches New Bridal Designs Under ‘Aekta – The Wedding Collection’

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Luxury diamond jeweller Orra has expanded its bridal portfolio with fresh additions to its signature ‘Aekta – The Wedding Collection’, just in time for the peak wedding season. The new range showcases layered diamond necklaces and gemstone-accented sets, thoughtfully crafted for brides and their families across all key wedding ceremonies—from haldi and mehndi to sangeet and reception.

Inspired by gradient leaf motifs, the collection features elegant designs adorned with green and red gemstones, blending traditional aesthetics with a modern sensibility. It offers a versatile mix of lightweight cocktail pieces and opulent bridal sets, appealing to contemporary bridal tastes.

‘Aekta’ has always celebrated the sacred and joyful journey of Indian weddings,” said Dipu Mehta, Managing Director of Orra Fine Jewellery. “With new designs and exclusive seasonal offers, we’re making this experience even more memorable and accessible for our customers.”

To mark the launch, Orra is offering flat 25% off on the diamond value of select necklaces priced above ₹5 lakh, along with 0% down payment and no-interest EMI options. These offers are valid until June 1.

With 97 stores across 40 cities, Orra continues to be a leading name in bridal diamond jewellery, renowned for its Belgian diamonds, unique 73-facet Crown Star cut, and distinctive multi-centre design approach.

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Isharya Unveils ‘Indinoor’- A Bold New Era of Festive Indian Jewellery

New brand blends tradition and trend to redefine ethnic jewellery for the modern Indian woman

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In a dynamic move to transform the ethnic jewellery space, the House of Isharya has launched Indinoor, a new brand designed to celebrate the spirit of today’s Indian woman. With its debut collection, Jewels of Happiness, Indinoor offers a vibrant, modern take on traditional festive jewellery—crafted for weddings, festivals, and every moment worth celebrating.

Positioned as a celebration-first label, Indinoor combines accessible luxury with joyful self-expression, blending cultural richness with contemporary design. “Indinoor was born from a desire to make ethnic jewellery more versatile, inclusive, and reflective of today’s Indian woman,” said a spokesperson from Isharya. “It’s about honouring tradition while embracing evolution.”

The Jewels of Happiness collection features bold silhouettes, intricate craftsmanship, and vibrant color palettes, rooted in India’s rich craft heritage but reimagined with a fashion-forward sensibility. Staying true to Isharya’s legacy of quality and detail, Indinoor offers a diverse and thoughtfully curated range at accessible price points.

More than just adornment, Indinoor’s pieces are designed to be deeply personal—mirroring the wearer’s identity, mood, and moments. With plans to expand its assortment to become a go-to destination for ethnic occasion jewellery, Indinoor aims to resonate with women across generations and regions.

In a market where sparkle defines celebration, Indinoor steps in as a fresh, festive, and inclusive answer to India’s evolving jewellery preferences.

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Mark Every Milestone in Style with Mia by Tanishq’s exciting offers, this ‘Joy of Gifting’ Season

From aisle walks to graduation caps—make every moment sparkle ~

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Mia by Tanishq, one of India’s leading fine jewellery brands, announces the ‘Joy of Gifting Festival’, just in time for the wave of the wedding season and graduation celebrations. This limited-time offer gives customers flat 20% off on making charges of diamond jewellery, making it the perfect time to gift something precious for the many milestones life brings.

With the wedding season in the air, Mia offers a thoughtful curation of jewellery that makes gifting effortless—whether you’re honouring the bride on her big day, curating meaningful pieces for the bridesmaids, or looking to gift the family and friends of the couple. Mia’s contemporary yet timeless designs cater to every kind of celebration, ensuring that your gift is as memorable as the moment itself.

Beyond weddings, the Joy of Gifting Festival arrives at the perfect moment for students graduating into new chapters of their lives. Celebrate academic milestones with a piece of fine jewellery that marks not just achievement, but the promise of what lies ahead. Whether it’s for a loved one or a personal reward, Mia’s stunning assortment of collections are perfect to make graduation moments shine.

Mia by Tanishq offers an array of collections, made in 14kt and 18kt gold, adorned with certified natural diamonds. Available at sweet selling price points, the brand offers versatile pieces that can be worn everyday or thoughtfully gifted to loved ones. Innovative designs, including elaborate earcuffs, brooches that double as pendants, lightweight earrings, stackable bracelets, trendy sui-dhagas and intricate ring. The brand’s latest collection – The ‘Mia Fiora’ Collection brings delicate floral motifs to life, featuring intricate designs that reflect the freshness of spring and the essence of personal growth. Gold filigree petals, dainty layered patterns, and hand-carved stones come together to create pieces that celebrate sophistication and individuality.

Available from 23rd May to 8th June, the offer is valid at all Mia by Tanishq stores and online.

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