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CaratLane launches ‘Born of Her’ — a diamond-studded tribute to motherhood

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CaratLane, India’s leading omnichannel jewellery brand, has unveiled Born of Her — a heartfelt Mother’s Day campaign and special edition pendant collection celebrating the love, strength, and quiet heroism of mothers. Timed with Mother’s Day, this launch reimagines gifting as a deeply personal tribute to the woman who shaped our beginnings. Crafted in gold and diamonds, the three limited-edition pendants feature an elegant depiction of a mother carrying her child — a timeless gesture of care and connection, now immortalised in precious jewellery. Designed to sit close to the heart, each piece is more than a gift; it is a keepsake of unconditional love, meant to be passed down through generations.

Born of Her is more than a campaign — it’s an emotional invitation to honour the person who gave us everything. As part of the campaign, CaratLane will also release a special Mother’s Day song, conceptualised by BBH India—encouraging people to celebrate their bond by posting cherished photos and memories with their moms, set to this exclusive track on social media. Shaifali Gautam, Chief Marketing Officer at CaratLane, shared her personal perspective: “The love of a mother often goes unspoken — it’s in the everyday, the quiet gestures, and the unseen sacrifices. With Born of Her, we’re inviting people to Khul Ke Karo Express — to celebrate that love more openly and meaningfully.

The collection features three specially crafted pendants, each symbolising the tender bond between a mother and child. It’s our way of turning that eternal connection into something tangible — a piece she can wear close to her heart.” The Born of Her campaign will be amplified across digital platforms, social media, and retail stores nationwide. This campaign reinforces CaratLane’s mission to transform jewellery into a meaningful expression of life’s most important relationships — not just a gift, but a memory made tangible.

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BrandBuzz

FIFA Unveils First-Ever 18K Gold Diamond Championship Rings to celebrate  Spain’s World Cup Victory

FIFA Introduces Exclusive 18K Gold Championship Rings Set With Natural Diamonds and Sapphires, Marking A Landmark ,Moment For Both Football and The Jewellery Industry

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FIFA Unveils First-Ever 18K Gold Diamond Championship Rings to celebrate  Spain’s World Cup Victory.Alongside the iconic FIFA World Cup Trophy and gold medals, the winning team will receive exclusive Championship Rings—a first in the tournament’s history. Only 30 custom-made rings will be produced for the victorious players and key staff, with each ring personally sized and engraved, making every piece unique.

The championship ring is crafted in 18-karat gold and features 89 natural diamonds and 36 natural sapphires, symbolising victory, prestige and excellence.

Extending the celebration beyond the winning team, FIFA will also release 2,026 individually numbered Championship Rings, including 1,996 collector’s edition rings for football fans worldwide.

The introduction of the Championship Ring marks a significant milestone for the natural diamond industry, with natural diamonds becoming part of one of the world’s most prestigious sporting achievements. The initiative highlights the growing intersection of sport, luxury and fine jewellery, reinforcing the enduring symbolism of natural diamonds in celebrating excellence.

For the global jewellery industry, the launch represents a powerful moment where one of sport’s greatest victories is commemorated not only with a trophy, but also with a timeless piece of diamond jewellery.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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