BrandBuzz
CaratLane Appoints Yami Gautam Dhar as Its First-Ever Brand Ambassador, Marking a New Chapter in the Brand’s Evolution
With CaratLane’s first-ever ambassador, Yami Gautam Dhar brings authenticity, elegance, and modern femininity to the forefront of the brand’s next growth phase.
CaratLane, a Tata Group company and India’s leading omnichannel fine jewellery brand, has announced the appointment of acclaimed actor Yami Gautam Dhar as its first-ever Brand Ambassador. The collaboration marks a defining milestone as the brand enters a new phase of scale, visibility, and cultural relevance.
Known for her authenticity, powerful performances, and critically acclaimed work, Yami Gautam Dhar embodies the modern Indian woman—self-made, confident, and effortlessly elegant. Her personality aligns seamlessly with CaratLane’s design language and brand ethos, making her a natural choice to represent the brand.
Speaking on the collaboration, Saumen Bhaumik, Managing Director of CaratLane, said: “Bringing Yami Gautam Dhar on board as CaratLane’s first-ever brand ambassador marks a significant moment for us. She represents values that resonate deeply with our brand—authenticity, elegance, and a modern perspective on success.”
Expressing her excitement, Yami Gautam Dhar said:“CaratLane has beautifully reimagined how modern India experiences fine jewellery, making it stylish, versatile, and part of everyday expression. I’m delighted to be associated with the brand.”
The collaboration underscores CaratLane’s focus on building deeper cultural and emotional connections, reinforcing its position as a go-to destination for accessible fine jewellery that celebrates everyday elegance and meaningful moments.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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