BrandBuzz
TrueSilver Launches ‘Half and Half’ Dual-Tone Silver Jewellery Collection
New range blends sterling silver with gold plating, catering to versatile, everyday styling
ACPL Exports has expanded its portfolio under its digital-first brand TrueSilver with the launch of the Half and Half collection, a contemporary dual-tone jewellery line combining sterling silver with gold plating.
The collection features 40 designs across necklaces, earrings, bracelets, and rings, designed to transition seamlessly between Indian and Western wear. Crafted in BIS-hallmarked 925 sterling silver, the pieces emphasise durability, quality, and styling versatility for both everyday and occasion wear.
The launch reflects a growing consumer preference for multi-functional jewellery that balances aesthetics with practicality. With products like dual-tone earrings, rings, necklaces, and bracelets, the collection offers modern designs suited to evolving fashion sensibilities.
Vandana Bhalla CMO, TrueSilver said, “The Half and Half collection celebrates individuality and contrast, combining silver with gold tones to create versatile jewellery that is bold, expressive, and adaptable to every style.”
As part of its strategy, TrueSilver continues to leverage ACPL Exports’ global expertise while strengthening its footprint in India’s digital jewellery market.
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
PNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
Gold Gains Rs 85 On MCX; Silver Jumps Rs 2,033 On Softer US Inflation Data
Payrolls Shock Reshapes Fed Bets, Sends Bullion Sharply Higher AUGMONT BULLION REPORT
Sky Gold and Diamonds Begins FY27 On A Strong Note; Revenue Rises 78% YoY To Rs 2,012.8 Crore, PAT Grows ~2.4x To Rs 104.9 Crore; Operations Turn Cash Flow Positive
PNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
Payrolls Shock Reshapes Fed Bets, Sends Bullion Sharply Higher AUGMONT BULLION REPORT
-
National News19 hours agoSky Gold and Diamonds Begins FY27 On A Strong Note; Revenue Rises 78% YoY To Rs 2,012.8 Crore, PAT Grows ~2.4x To Rs 104.9 Crore; Operations Turn Cash Flow Positive
-
New Premises17 hours agoPNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
-
International News19 hours agoPayrolls Shock Reshapes Fed Bets, Sends Bullion Sharply Higher AUGMONT BULLION REPORT
-
National News18 hours agoGold Gains Rs 85 On MCX; Silver Jumps Rs 2,033 On Softer US Inflation Data
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.