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Cadbury Silk, GIVA & Blinkit’s “Say it with Silk, Seal it with GIVA” Valentine’s Campaign

A seamless on-ground and quick-commerce collaboration at Phoenix Mall of Asia, Bengaluru turns romance into real-time action.

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In a seamless, culture-led Valentine’s activation, Cadbury Silk, GIVA, and Blinkit came together to transform romantic intent into instant action.

At the centre of the campaign was “The YES Button”, an engaging mall installation at Phoenix Mall of Asia, inviting visitors to pause, reflect, and perhaps take the next step in their love story. The activation was amplified through high-impact OOH placements that built intrigue and drove footfall to the experiential zone.

Extending beyond the physical space, the collaboration introduced an exclusive “Yes Kit” available on Blinkit, enabling near-instant delivery of chocolates and jewellery — a timeless gifting duo. By blending on-ground engagement with quick-commerce convenience, the campaign successfully bridged emotion with accessibility, converting cultural buzz into real-time purchases.

From immersive storytelling to seamless digital conversion, the initiative showcased how integrated brand partnerships can create meaningful, moment-driven consumer experiences.

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BrandBuzz

Dassani Brothers Launches ‘Eternal Love’ – A Valentine’s Day Collection Celebrating Affordable Solitaires and Yellow Diamonds

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Marking the season of love, Dassani Brothers unveils ‘Eternal Love’, a specially curated Valentine’s Day jewellery collection that reimagines the classic solitaire with a modern and accessible approach. The collection seamlessly blends yellow diamonds, traditional solitaire diamonds, and innovative pie-cut setting diamonds to create pieces that are timeless, radiant, and thoughtfully priced.

At the heart of Eternal Love lies a celebration of enduring commitment. The collection showcases luminous yellow diamonds symbolising warmth, optimism, and joy, qualities synonymous with meaningful relationships. Alongside these are classic solitaires that reflect sophistication and everlasting elegance.

A standout feature of the collection is the use of pie-cut setting diamonds, a refined technique designed to create the visual appeal of a solitaire while offering a more accessible price point. The precision of the pie-cut arrangement enhances brilliance and surface reflection, delivering the grandeur of a solitaire look with greater affordability. This innovation allows customers to experience the essence of a solitaire without compromising on impact or craftsmanship.

“Valentine’s Day is about celebrating meaningful connections with jewellery that carries emotion and value,” said Sumit Dassani, Partner, Dassani Brothers. “With Eternal Love, we have focused on offering affordable solitaires through our pie-cut setting diamonds, while also introducing the warmth of yellow diamonds. The idea was to create a collection that feels luxurious, timeless, and within reach.”

The collection features rings, pendants, earrings, and versatile statement pieces crafted in fine gold settings that enhance the brilliance of both white and yellow diamonds. Each design reflects Dassani Brothers’ legacy of precision craftsmanship and fine jewellery excellence, tailored for modern gifting.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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