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BlueStone, SafeGold Launch Platform To Convert Idle Gold Into Digital Assets

New initiative enables customers to earn around 4% annual returns in gold grams while supporting gold monetisation and reducing import dependence.

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SafeGold has partnered with BlueStone to launch a platform that enables consumers to convert idle physical gold into digital gold, lease it out and earn an annual yield of around 4% in gold grams. The initiative aims to mobilise India’s vast household gold reserves while reducing the country’s dependence on gold imports.

Customers can bring their old gold jewellery or coins to BlueStone stores, where the gold will be assayed, digitised and converted into digital gold through the SafeGold platform. They can then lease their holdings and earn returns in gold grams, allowing their gold holdings to grow irrespective of price movements.

India is estimated to hold nearly 30,000 tonnes of household gold, much of which remains idle. According to SafeGold, bringing even a fraction of this gold into the formal economy can improve capital availability for the jewellery industry while lowering the need for fresh imports.

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PNG Jewellers Wins IACC Excellence In Service Award At IACE 2026

Prestigious Recognition Honours PNG Jewellers’ Commitment To Customer Service, Retail Excellence and Evolving Consumer Expectations

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PNG Jewellers has been honoured with the Excellence in Service award at the 22nd Indo-American Corporate Excellence Awards (IACE) 2026, organised by the Indo-American Chamber of Commerce (IACC). The recognition celebrates PNG Jewellers’ retail excellence in Sunnyvale, California, and its commitment to delivering service excellence and trusted jewellery retail experiences to customers in the U.S. market.

The award was presented at a prestigious ceremony held on September 11, 2026,  at Hotel Sahara Star, Mumbai, in the presence of business leaders, members of the Indo-U.S. business community, IACC members and representatives of the diplomatic community. Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, received the award on behalf of the company from Union Minister Shri Nitin Gadkari.

The winners were selected by an eminent jury chaired by Shailesh Haribhakti, alongside Kaku Nakhate, S. S. Mundra, Rajyalakshmi Rao and Nilesh Vikamsey. P. N. Gadgil Jewellers Ltd. was unanimously selected as the winner in the Excellence in Service category.

Commenting on the recognition, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

“This recognition is a testament to the trust our customers have placed in PNG Jewellers and to the commitment of our teams who work relentlessly to deliver an exceptional jewellery-buying experience. For us, service excellence goes beyond the transaction. It is about understanding evolving customer expectations, offering greater transparency and ensuring that every interaction strengthens a relationship built over generations. We are deeply honoured to receive this recognition from the Indo-American Chamber of Commerce.”

The recognition specifically acknowledges PNG Jewellers’ store in Sunnyvale, California, and the brand’s commitment to extending its legacy of trust, craftsmanship and service excellence to customers in the United States. The Sunnyvale store represents an important milestone in PNG

Jewellers’ international journey, bringing its heritage-led approach together with contemporary retail experiences tailored to evolving consumer expectations in the U.S. market.

The Indo-American Corporate Excellence Awards recognise organisations and individuals making significant contributions to the Indo-U.S. trade and business corridor.

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