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Birks Group Sees Revenue Jump After European Boutique Acquisition

New brand integration boosts sales by 16% as stronger jewelry and watch demand narrows the retailer’s losses.

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Birks Group reported a solid rise in revenue for the first half of its fiscal year, buoyed by its recent acquisition of Canadian diamond jeweler European Boutique. The retailer posted CAD 93.1 million ($67.4 million) in sales for the six months ending September 27, marking a 16% year-on-year increase. Comparable-store sales — covering locations open for at least a year — climbed 6% from the same period in 2024.

The company credited much of the growth to the CAD 9 million ($6.6 million) purchase of European Boutique in July, which expanded its luxury jewelry portfolio. Higher sales of Birks-branded pieces, third-party jewelry, and premium timepieces also contributed to the uplift, supported by increases in both transaction volume and average spend.

Despite posting a net loss of CAD 2.6 million ($1.9 million) for the period, Birks improved on the CAD 3.1 million ($2.2 million) loss recorded a year earlier.

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All That Glitters: The Jewellery Moments Everyone Talked About at the 2026 Golden Globes

From archival diamonds to playful brooches, Hollywood’s biggest night sparkled with fearless jewellery statements

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The 2026 Golden Globes didn’t just celebrate cinematic brilliance—it redefined red-carpet glamour. Set against a newly designed red carpet at the Beverly Hills Hotel, the evening shimmered beneath four magnificent Swarovski crystal chandeliers, casting a radiant glow on Hollywood’s finest. But the true spectacle lay in the extraordinary jewellery moments that unfolded as stars stepped into the spotlight.

Teyana Taylor delivered one of the night’s most talked-about looks, pairing her Best Supporting Actress win for One Battle After Another with striking 1940s Tiffany & Co. earrings. The archival diamonds perfectly offset the playful audacity of her custom Schiaparelli gown, proving once again that classic jewels and modern fashion can collide spectacularly.

Zoë Kravitz championed the romantic return of the hair pin, wearing a bespoke creation by Jessica McCormack that felt both intimate and effortlessly chic. Meanwhile, Charli xcx leaned fully into Old Hollywood glamour, completing her custom Saint Laurent ensemble with cascading De Beers diamond strands that echoed timeless screen sirens.

Men’s jewellery continued its powerful rise on the Golden Globes carpet. Colman Domingo stood out with an elegant suite of Boucheron diamonds, styled as ivy-like tendrils flowing over his custom black Valentino tuxedo—an artful blend of couture and craftsmanship. Paul Mescal reaffirmed his love for refined accessories with a Cartier tie pin, while Connor Storrie brought playful elegance with Tiffany & Co.’s iconic Bird on a Rock brooch.

One of the most imaginative jewellery moments belonged to Wicked director Jon M. Chu, who wore two beaded figurative brooches depicting his co-stars and fellow nominees Ariana Grande and Cynthia Erivo. Designed by Italy-based embroidery artist Nerd Bead—discovered by Chu on Instagram—the pieces added personality, storytelling and warmth to the red carpet.

Elsewhere, Emily Blunt sparkled in Tiffany & Co., Priyanka Chopra Jonas turned heads in Bulgari, Hailee Steinfeld chose the architectural elegance of Repossi, Claire Danes glowed in Pomellato, Natasha Lyonne dazzled in Chopard, Jennifer Lawrence opted for Swarovski, and Timothée Chalamet continued his refined jewellery streak with Cartier.

At the 2026 Golden Globes, jewellery wasn’t merely an accessory—it was a statement of individuality, creativity and evolving red-carpet expression. From archival diamonds to bold brooches, the night served as a brilliant reminder that fine jewellery remains one of Hollywood’s most powerful storytelling tools

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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