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Birks Group Sees Revenue Jump After European Boutique Acquisition

New brand integration boosts sales by 16% as stronger jewelry and watch demand narrows the retailer’s losses.

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Birks Group reported a solid rise in revenue for the first half of its fiscal year, buoyed by its recent acquisition of Canadian diamond jeweler European Boutique. The retailer posted CAD 93.1 million ($67.4 million) in sales for the six months ending September 27, marking a 16% year-on-year increase. Comparable-store sales — covering locations open for at least a year — climbed 6% from the same period in 2024.

The company credited much of the growth to the CAD 9 million ($6.6 million) purchase of European Boutique in July, which expanded its luxury jewelry portfolio. Higher sales of Birks-branded pieces, third-party jewelry, and premium timepieces also contributed to the uplift, supported by increases in both transaction volume and average spend.

Despite posting a net loss of CAD 2.6 million ($1.9 million) for the period, Birks improved on the CAD 3.1 million ($2.2 million) loss recorded a year earlier.

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International News

Candidates From India, China and The UAE Running For President Of The WFDB

The Election Reflects Power Shifts In The Trade As Well As Open Questions About The WFDB’s Character and Future.

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Three candidates from India, China and the United Arab Emirates (UAE) are running for president of the World Federation of Diamond Bourses (WFDB) in an election that reveals contrasting approaches to the organization and the industry. s (WFDB) in an election that reveals contrasting approaches to the organization and the industry.

Bharat Diamond Bourse (BDB) vice president Mehul Shah, Shanghai Diamond Exchange (SDE) president Lin Qiang, and Dubai Diamond Exchange (DDE) chairman Ahmed Bin Sulayem have put their names forward ahead. Israel’s Yoram Dvash is standing down after completing the maximum two three-year terms.

The key theme is a split between preserving the federation’s traditional, experience-led model and pushing a younger, reform-minded approach.

Candidate positions

Mehul Shah is presented as the continuity candidate: he wants to strengthen the federation, add members, and restore its earlier influence, but he argues that younger leaders should first gain experience in junior roles.

Ahmed Bin Sulayem is linked with a reformist, younger-leaning camp that wants fresh leadership and modernization, with David Troostwyk and Molefi Letsiki on the same informal slate.

Lin Qiang’s role is more institutionally grounded, with recent WFDB and Shanghai ties showing China’s growing involvement in the federation’s outreach and industry strategy.

Industry context

The election is happening against broader concern about the WFDB’s relevance as lab-grown diamonds reshape the market and as influence shifts toward bodies like the World Diamond Council.

WFDB leadership tracker: track the Executive Committee, presidential election rules, and potential future candidates from India, China, and the UAE.

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