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Birks Group Sees Revenue Jump After European Boutique Acquisition

New brand integration boosts sales by 16% as stronger jewelry and watch demand narrows the retailer’s losses.

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Birks Group reported a solid rise in revenue for the first half of its fiscal year, buoyed by its recent acquisition of Canadian diamond jeweler European Boutique. The retailer posted CAD 93.1 million ($67.4 million) in sales for the six months ending September 27, marking a 16% year-on-year increase. Comparable-store sales — covering locations open for at least a year — climbed 6% from the same period in 2024.

The company credited much of the growth to the CAD 9 million ($6.6 million) purchase of European Boutique in July, which expanded its luxury jewelry portfolio. Higher sales of Birks-branded pieces, third-party jewelry, and premium timepieces also contributed to the uplift, supported by increases in both transaction volume and average spend.

Despite posting a net loss of CAD 2.6 million ($1.9 million) for the period, Birks improved on the CAD 3.1 million ($2.2 million) loss recorded a year earlier.

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International News

GJEPC Promotes Key Trade Events At IGI Dubai Event

The Dubai Event Created Opportunities For Participating Indian Exporters To Connect Directly With Potential Buyers.

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GJEPC stepped up its international buyer outreach for IIJS Bharat – Signature 2027, IGJS Jaipur and IJEX at an industry event organised by the International Gemological Institute (IGI) in Dubai.

Held at the Almas Tower Ballroom in Jumeirah Lake Towers, the IGI Ornamental QC Seminar brought together an audience of more than 70 jewellers, with leading retailers including Jawhara, Joyalukkas, Tajvi, Vinsmera, La Marquise, Bhima and Cara among the expected participants.

Ashish Sakhardande, Head – IJEX, GJEPC, represented the Council and delivered a presentation on its upcoming exhibitions and initiatives, placing particular emphasis on IIJS Bharat – Signature 2027, IGJS Jaipur and IJEX, highlighting its new features and inviting UAE buyers to register for the Mumbai and Jaipur shows.

The UAE remains an important market for Indian jewellery exporters, making direct engagement with retailers and jewellery companies a key part of the buyer mobilisation strategy.

The Dubai event created opportunities for participating Indian exporters to connect directly with potential buyers. Business meetings and networking interactions were facilitated with several UAE-based companies, allowing exporters participating through IJEX to develop new commercial contacts.

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