National News
GJC Rolls Out Statewide Guidelines & Multilingual SOPs To Safeguard Jewellery Traders
Reflects GJC’s Proactive Role In Translating Regulatory Directives Into Practical, Implementable Frameworks For The Trade
The All India Gem and Jewellery Domestic Council (GJC) has launched a comprehensive industry-wide initiative to safeguard jewellery traders across Maharashtra by rolling out structured guidelines and Standard Operating Procedures (SOPs) aimed at ensuring fair, transparent, and accountable policing practices during theft investigations.
This initiative follows the Government of Maharashtra’s circular dated March 14, 2024, and reflects GJC’s proactive role in translating regulatory directives into practical, implementable frameworks for the trade.
GJC’s Industry-Led Initiative
As part of this rollout, GJC has taken the lead in interpreting, structuring, and disseminating the guidelines across the jewellery ecosystem. To ensure wider accessibility and effective adoption, GJC has also issued detailed Instructions and SOPs in multiple languages, including Marathi, English, and Hindi, enabling jewellers across regions to clearly understand their rights and responsibilities.
GJC is actively engaging with trade bodies and stakeholders to facilitate smooth implementation at the ground level, thereby strengthening trust between law enforcement agencies and the trading community.
Key Highlights of the Guidelines
The framework introduces several important safeguards and procedural requirements:
- Mandatory Record of Police Visits
Police officers visiting jewellers’ premises must record the purpose of their visit in the merchant’s register and provide their signature.
- Jurisdictional Protocols
Investigations extending beyond jurisdiction must be routed through the appropriate vigilance mechanisms before approaching traders.
- Transparency in Investigation
Relevant case details or FIR copies must be shared with the concerned trader.
- Evidence-Based Enforcement
Arrests should be strictly based on credible evidence, ensuring that genuine traders are not subjected to undue harassment.
- Minimizing Business Disruption
Wherever feasible, statements should be recorded at the trader’s premises to avoid interruption of business operations.
- No Unwarranted Detention
Traders should not be compelled to accompany police officers unless necessary.
Establishment of Vigilance Committees
The initiative also emphasizes the formation of Vigilance Committees at State, Commissionerate, and District levels to monitor implementation and address concerns of traders.
- State-Level Committee: To function under the supervision of the Director General of Police and meet annually
- District & Commissionerate Committees: To meet once every three months for regular review and oversight
These committees will serve as a structured grievance redressal and monitoring mechanism, ensuring accountability and consistency in enforcement.
Leadership Perspective
Rajesh Rokde, Chairman – GJC, said:

“This initiative marks a significant step towards safeguarding the interests of genuine jewellery traders. By ensuring structured procedures, documentation, and oversight mechanisms, the framework promotes transparency and accountability while protecting traders from unnecessary harassment. GJC’s role has been to ensure that these guidelines are effectively understood and implemented across the industry.”
Avinash Gupta, Vice Chairman – GJC, added:
“The introduction of multilingual SOPs and practical guidelines reflects a progressive and inclusive approach. It empowers jewellers with clarity and confidence while enabling constructive cooperation with law enforcement agencies. This will go a long way in strengthening the overall ecosystem.”

Strengthening Industry Confidence
Through this initiative, GJC reinforces its role as a bridge between the Government and the trade, ensuring that policy directives are effectively translated into actionable processes.
The rollout is expected to significantly enhance confidence among jewellery traders, while promoting a more transparent, accountable, and business-friendly regulatory environment across Maharashtra.
National News
Zithara.AI Partners With Tyaani Jewellery To Enable Smarter Customer Engagement
Collaboration to leverage AI native CRM capabilities for personalised customer interactions and stronger customer relationships
Zithara.AI, an AI native customer engagement platform for offline retailers, has partnered with Tyaani Jewellery by Karan Johar to strengthen customer engagement through technology and data driven insights across the brand’s retail operations.
Through the partnership, Tyaani Jewellery will leverage Zithara.AI’s AI native CRM platform to bring greater structure to customer engagement and relationship management. The platform will enable the brand to organise customer information, understand engagement patterns, and create a more connected view of customer interactions. The platform will help Tyaani Jewellery strengthen its approach to customer engagement by enabling more structured and data driven interactions with its customers.
The collaboration is aimed at helping Tyaani Jewellery build stronger relationships with customers beyond individual transactions while creating greater opportunities to increase sales and repeat purchases. By using customer insights to identify relevant engagement opportunities, the platform will support the brand in following up with potential customers, re engaging existing customers and delivering more personalized communication based on customer preferences and purchase behaviour. This can help improve customer conversions, strengthen retention and enable retail teams to turn customer data into actionable insights that contribute to increased sales, stronger customer lifetime value and long term revenue growth.
Speaking about the partnership Manraj Singh, Chief Marketing Officer, Tyaani Jewellery said:

“Jewellery is a highly personal category, and the relationship between a brand and its customer extends well beyond a single purchase. As customer expectations evolve, it is important for us to understand their preferences and interactions better and use that understanding to create more meaningful experiences. Our association with Zithara.AI will help us bring greater intelligence and personalisation into our customer engagement, while enabling us to build stronger and more lasting relationships with our customers.”
Varun Kashyap, Co-Founder, Zithara.AI, said:
“Tyaani Jewellery has created a distinctive identity in the contemporary jewellery space, and its approach to engaging with modern consumers makes this partnership particularly meaningful for us. We see a strong opportunity to help the brand make better use of customer data and translate those insights into relevant, timely and personalised engagement. Our platform is designed to help retailers strengthen relationships throughout the customer journey rather than limit engagement to the point of purchase.”

Sridevi Reddy, Co-founder, Zithara.AI, added:

“Customer engagement in jewellery retail is increasingly about understanding the individual behind every transaction. With AI native capabilities, retailers can move from broad based communication towards experiences that are more relevant to customer preferences, behaviour and purchase journeys. Through our partnership with Tyaani Jewellery, we aim to support the brand in creating a more connected and intelligent customer engagement framework at scale.”
The partnership reflects the growing role of AI and customer data in shaping the next phase of jewellery retail, where personalised engagement and long term customer relationships are becoming increasingly important. Through the collaboration, Tyaani Jewellery and Zithara.AI aim to create a more connected and data driven approach to customer engagement that supports stronger relationships and the brand’s continued retail growth.
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