Brand Talks
Bhima Gold Unveils ‘Raas Leela’ Campaign with Pooja Hegde: A Divine Tribute to Radha-Krishna’s Eternal Love
Bhima Gold has launched its latest jewellery campaign with actress Pooja Hegde, ‘Raas Leela’, inspired by the timeless love story of Radha and Lord Krishna. Rooted in the spiritual essence of Vrindavan, the campaign beautifully blends devotion and design, transforming jewellery into a poetic expression of divine love.
To authentically capture the legend, the campaign recreates Vrindavan at twilight—the mystical hour associated with Raas Leela. Using cinematic storytelling, the setting comes alive through soft lighting, evocative music, and dreamlike visuals. At the heart of this sacred atmosphere is Bhima’s jewellery—each piece crafted to reflect grace, emotion, and eternal beauty.
Rashmi Krishnan Bhatt, Director of Bhima Gold Pvt Ltd, shared, “Raas Leela is more than a campaign—it’s a celebration of a love that transcends time. Every jewel is a fragment of that eternal story, crafted with devotion and artistry.”
The campaign was designed to be ethereal and immersive, merging mythology with modern visual storytelling. The result is a cinematic experience where the jewellery becomes a sacred symbol within the narrative.
With a strong retail network across Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana, and international showrooms in the UAE, Bhima Gold continues its journey of combining cultural heritage with timeless craftsmanship.
Brand Talks
Bhima Jewellery Unveils Limited Edition Signature Collection & Inaugurates Great Indian Antique Jewellery Fest
Festive offers, exclusive antique designs and special launch highlight the Christmas–New Year celebration across select Kerala showrooms
Bhima Jewellery has launched the Grand Great Indian Antique Jewellery Fest at its showrooms in Thiruvananthapuram, Pothencode and Attingal, marking the festive season with exclusive launches and attractive offers. The inauguration ceremony was held in the presence of Bhima Jewellery Chairman Dr. B. Govindan, Managing Director Suhas M.S., Directors Gayatri Suhas and Navya Suhas, along with valued customers.
Running from December 20 to December 31, the festival offers customers up to 50% off on gold jewellery, discounts of up to Rs.15,000 per carat on diamond jewellery, and exchange benefits of up to Rs.2,000 on old gold.
A major highlight of the fest was the unveiling of Bhima Jewellery’s Limited Edition Signature Collection, specially curated for the occasion. The collection showcases antique-inspired designs that reflect exceptional craftsmanship and timeless elegance.
Speaking on the occasion, Managing Director Suhas M.S. invited customers to celebrate the Christmas and New Year season with Bhima Jewellery, noting that over 3,000 handpicked statement pieces from across India have been brought together for the festival. The Great Indian Antique Jewellery Fest aims to deliver a distinctive shopping experience through exclusive collections, festive benefits and Bhima Jewellery’s trusted legacy of purity and excellence.
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