GlamBuzz
Bhima Gold Unveils ‘Raas Leela’ Campaign with Pooja Hegde: A Divine Tribute to Radha-Krishna’s Eternal Love
Bhima Gold has launched its latest jewellery campaign with actress Pooja Hegde, ‘Raas Leela’, inspired by the timeless love story of Radha and Lord Krishna. Rooted in the spiritual essence of Vrindavan, the campaign beautifully blends devotion and design, transforming jewellery into a poetic expression of divine love.
To authentically capture the legend, the campaign recreates Vrindavan at twilight—the mystical hour associated with Raas Leela. Using cinematic storytelling, the setting comes alive through soft lighting, evocative music, and dreamlike visuals. At the heart of this sacred atmosphere is Bhima’s jewellery—each piece crafted to reflect grace, emotion, and eternal beauty.
Rashmi Krishnan Bhatt, Director of Bhima Gold Pvt Ltd, shared, “Raas Leela is more than a campaign—it’s a celebration of a love that transcends time. Every jewel is a fragment of that eternal story, crafted with devotion and artistry.”
The campaign was designed to be ethereal and immersive, merging mythology with modern visual storytelling. The result is a cinematic experience where the jewellery becomes a sacred symbol within the narrative.
With a strong retail network across Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana, and international showrooms in the UAE, Bhima Gold continues its journey of combining cultural heritage with timeless craftsmanship.
Tamannaah Bhatia
The world of glamour witnessed some truly unforgettable moments recently as celebrities graced prestigious events in show-stopping styles. Tamannaah Bhatia lit up the opening of Galleries la Fayette fr, wearing a radiant yellow diamond and pearl neckpiece from her own collection, paired with a flowing gown and effortless waves that perfectly complemented the jewels.
Samantha Ruth Prabhu
In Abu Dhabi, Samantha Ruth Prabhu joined the Piaget Society for the unveiling of a new chapter of Shapes of Extraleganza, stunning in a high jewellery creation that celebrated Piaget’s craftsmanship and elegance. Her radiant presence perfectly embodied the collection’s creativity and sophistication.
Janhvi Kapoor
Meanwhile, Janhvi Kapoor made a stylish statement at her friend’s mehendi ceremony in a custom lehenga from Jigyam’s ‘Rang’ couture collection. She accessorized with the exquisite Agira Silver Box Purse by Surabhi Didwania, adorned with vibrant gemstones that elevated her festive look into a true spectacle of glamour and sophistication.
From red carpet elegance to festive glamour, these celebrities showcased how couture and high jewellery can come together to create unforgettable style moments.
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