JB Insights
Bengal International Jewellery Show 2024
Opens on a grand note; celebrates industry icons and women empowerment

The 5th edition of the Bengal International Jewellery Show (BIJS) commenced at the Milan Mela Exhibition Centre, Kolkata, with resounding success. Organized by KNC Services, this event, running from November 30 to December 2, 2024, set a stellar precedent on its opening day, celebrating excellence in the jewellery industry and beyond.
The formal inauguration was done by Chief Guest Salem Abdullah Al Ammari of Dewan Al Dahab Jewellery LLC in the presence of Guests of Honour, Mohammad Ishrat, Mustafa’s Pte. Ltd, T.A. Sharavana, Member of Karnataka Legislative Council and Special Guests Saiyam Mehra, Chairman GJC, Dr Chetan Kumar Mehta, President -Jewellery Division -IBJA,President -JAB, Sachin Jain, Regional CEO India -WGC, Samar Kumar De, Working President -SSBC, Deepak Soni, Burrabazar Bullion Gems and Jewellers Welfare Association, Subir Sen, President -SSBC,Alok Adhya, Howrah Jewellery Traders Welfare Association, Tagar Chandra Poddar, Gen Sec, Akhil Bharatiya Swarnakar Sangh, Kranti Nagvekar, Founder KNC Services and dignitaries from GJ industry.
With participation from global industry leaders spanning Singapore, Malaysia, Bangladesh, Saudi Arabia, Dubai, and Indian states including West Bengal, Maharashtra, Karnataka, and regions from the North and South, BIJS 2024 has reaffirmed its position as a global platform for the jewellery trade.
Honoring the pillars of the industry with the Durga Awards
As a highlight of the inaugural day, KNC Services presented the prestigious Durga Awards to four exceptional women, affectionately called the “Durgas” of the jewellery industry. These awards honor their dedication, hard work, and significant contributions to advancing the industry. The recognition underscores KNC’s commitment to celebrating talent, perseverance, and leadership within the jewellery sector.
A Day of Success and Celebration
The event continued with a series of memorable moments, including:
Coffee with Dr. Chetan Mehta, CMD, Laxmi Diamonds, Bengaluru, in an inspiring dialogue with Mr. Suvankar Sen, MD, Senco Gold, Kolkata.
A spectacular Grand Fashion Show Networking Night, showcasing Kolkata’s unmatched craftsmanship and elevating the spirit of artistry in the jewellery world.
Networking and Business Opportunities
The first day of BIJS 2024 has already proven to be a remarkable success in terms of business and networking. The event facilitates collaboration among manufacturers, designers, retailers, and stakeholders, making it a vital hub for innovation and growth in the jewellery industry.BIJS is not only a networking powerhouse but also an affirmation of the industry’s collective strength, innovation, and creativity.
BIJS 2024: A Platform for Excellence
BIJS continues to be East India’s premier B2B jewellery exhibition, providing a unique platform for manufacturers, designers, retailer Coffs, and stakeholders to connect, collaborate, and create opportunities.
BIJS 2024 was a celebration of the vibrant spirit of the jewellery industry; it was where tradition meets innovation, and excellence is the standard.
Coffee with Dr Chetan Kumar Mehta in conversation with Suvankar Sen

Dr Chetan Kumar Mehta’s fireside chat with Suvankar Sen, MD & CEO – Senco Gold and Diamonds unearthed the wisdom and passion that drives one of India’s respected corporate retail jewellers, which boasts of 165 outlets across the country.He spoke on how he had responsibility to carry forward a four generation legacy.
Suvankar Sen was fortunate to have as mentor his father and an icon of the jewellery industry Shankar Sen.The learnings from his father include:
Focus and determination to see an initiative to its successful completion despite the odds and obstacles.
Quick decision making and then sticking by one’s decision
Carry along your people, your team – this will ensure your success.
Face good times, and bad times with equanimity.Remember that bad times is not the end of the world.
Maintain a work – personal life balance.
Suvankar Sen displayed his own strength and that of Senco as they journeyed towards their IPO- a dream of Shankar Sen.The objective was to be a better, organised,clean and transparent organisation.
The journey was a tough – it had its challenges.Identifying PE investors, getting the best auditors on board, battling negativity and suspicion about the jewellery sector, convincing the legitimacy of jewellery industry and strengths and integrity of Senco and bearing the loss of his father.

JB Insights
Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life
Ketan Kothari , Director of Augmont
Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.
Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.


Why Choose Augmont Coins?
1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.
2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.
3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.
4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.
5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.
6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.
How Tradition Meets Technology
1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.
2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.
3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.
Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.
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