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Bengal International Jewellery Show 2024

Opens on a grand note; celebrates industry icons and women empowerment

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The 5th edition of the Bengal International Jewellery Show (BIJS)  commenced at the Milan Mela Exhibition Centre, Kolkata, with resounding success. Organized by KNC Services, this event, running from November 30 to December 2, 2024, set a stellar precedent on its opening day, celebrating excellence in the jewellery industry and beyond.

The formal inauguration was done by Chief Guest Salem Abdullah Al Ammari of Dewan Al Dahab Jewellery LLC in the presence of Guests of Honour, Mohammad Ishrat, Mustafa’s Pte. Ltd, T.A. Sharavana, Member of Karnataka Legislative Council and Special Guests Saiyam Mehra, Chairman GJC, Dr Chetan Kumar Mehta, President -Jewellery Division -IBJA,President -JAB, Sachin Jain, Regional CEO India -WGC, Samar Kumar De, Working President -SSBC, Deepak Soni, Burrabazar Bullion Gems and Jewellers Welfare Association, Subir Sen, President -SSBC,Alok Adhya, Howrah Jewellery Traders Welfare Association, Tagar Chandra Poddar, Gen Sec, Akhil Bharatiya Swarnakar Sangh, Kranti Nagvekar, Founder KNC Services and dignitaries from GJ industry.

With participation from global industry leaders spanning Singapore, Malaysia, Bangladesh, Saudi Arabia, Dubai, and Indian states including West Bengal, Maharashtra, Karnataka, and regions from the North and South, BIJS 2024 has reaffirmed its position as a global platform for the jewellery trade.

Honoring the pillars of the industry with the Durga Awards

As a highlight of the inaugural day, KNC Services presented the prestigious Durga Awards to four exceptional women, affectionately called the “Durgas” of the jewellery industry. These awards honor their dedication, hard work, and significant contributions to advancing the industry. The recognition underscores KNC’s commitment to celebrating talent, perseverance, and leadership within the jewellery sector.

A Day of Success and Celebration

The event continued with a series of memorable moments, including:

Coffee with Dr. Chetan Mehta, CMD, Laxmi Diamonds, Bengaluru, in an inspiring dialogue with Mr. Suvankar Sen, MD, Senco Gold, Kolkata.

A spectacular Grand Fashion Show Networking Night, showcasing Kolkata’s unmatched craftsmanship and elevating the spirit of artistry in the jewellery world.

Networking and Business Opportunities

The first day of BIJS 2024 has already proven to be a remarkable success in terms of business and networking. The event facilitates collaboration among manufacturers, designers, retailers, and stakeholders, making it a vital hub for innovation and growth in the jewellery industry.BIJS is  not only a networking powerhouse but also an affirmation of the industry’s collective strength, innovation, and creativity.


BIJS 2024: A Platform for Excellence

BIJS continues to be East India’s premier B2B jewellery exhibition, providing a unique platform for manufacturers, designers, retailer Coffs, and stakeholders to connect, collaborate, and create opportunities. 

BIJS 2024 was a celebration of the vibrant spirit of the jewellery industry; it was where tradition meets innovation, and excellence is the standard.

Dr Chetan Kumar Mehta’s fireside chat with Suvankar Sen, MD & CEO – Senco Gold and Diamonds unearthed the wisdom and passion that drives one of India’s respected corporate retail jewellers, which boasts of 165 outlets across the country.He spoke on how he had responsibility to carry forward a four generation legacy.

Suvankar Sen was fortunate to have as mentor his father and an icon of the jewellery industry Shankar Sen.The learnings from his father include:

Focus and determination to see an initiative to its successful completion despite the odds and obstacles.

Quick decision making and then sticking by one’s decision 

Carry along your people, your team – this will ensure your success.

Face  good times, and bad times with equanimity.Remember that bad times is not the end of the world.

Maintain a work – personal life balance.

Suvankar Sen displayed his own strength and that of Senco as they journeyed towards their IPO- a dream of Shankar Sen.The objective was to be a better, organised,clean and transparent organisation.

The journey  was a  tough – it had its  challenges.Identifying PE investors, getting the best auditors on board, battling negativity and suspicion about the jewellery sector, convincing the legitimacy of jewellery industry and strengths and integrity of Senco and bearing the loss of his father.

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JB Insights

What Happens When The World’s 0.03% Of Diamonds Meet 131 Pairs Of Masterful Hands At QWEEN?

QWEEN Brings Together Traceable Natural Diamonds, Japanese Craftsmanship and Precision-Led Jewellery Making Through Rosy Blue and Kashikey.

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QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, has detailed the strategic roles of Rosy Blue and Kashikey in powering its product proposition. Beyond being investors in the brand, Rosy Blue and Kashikey serve as QWEEN’s core supply-chain and craftsmanship partners, respectively, bringing together traceable access to 100% natural diamonds and nearly a century of Japanese craftsmanship expertise.

You know the diamond. But do you know its journey?

As QWEEN’s single strategic supply-chain partner, Rosy Blue brings over six decades of diamond expertise and sourcing capabilities to the brand. This partnership enables QWEEN’s Mine to Marvel™ initiative, allowing consumers to trace their diamonds back to their mine of origin.

At QWEEN, the story behind the stone is as important as the sparkle you see. And not every diamond makes it into a QWEEN. Only 0.03% of the world’s diamonds that enter QWEEN’s selection process meet its exacting standards.

Every QWEEN diamond is 100% natural and perfectly cut, meeting the Hearts & Arrows standard. At the QWEEN store, consumers can see that precision for themselves through specialised viewers.

“At Rosy Blue, we believe that trust must be established across the entire value chain. Our partnership with QWEEN brings together exceptional natural diamonds, greater traceability and consistent product standards, giving consumers greater visibility into the journey of their diamond and a clearer understanding of what makes it exceptional,” said Ms. Manali Jayant Parekh, Director, Rosy Blue.

But knowing the diamond is only half the story. What happens to it next matters just as much.

QWEEN’s strategic craftsmanship partner, Japanese luxury jewellery house Kashikey, brings nearly a century of jewellery-making expertise to the brand. Founded in 1928, Kashikey’s craftsmanship informs the construction, setting and finishing of QWEEN jewellery.

A QWEEN jewel is made by 131 pairs of masterful hands. From planning, cutting and polishing to setting and quality checks, every pair brings a decade or more of specialised expertise to the piece before it reaches the woman who wears it.

That attention to detail extends to the smallest elements of the jewellery. One example is QWEEN’s four-prong setting, which leaves more of the diamond visible than a conventional six-prong setting while keeping it securely held.

“For nearly a century, Kashikey has pursued beauty through precision, balance and attention to detail. Our partnership with QWEEN brings this approach to jewellery created for the modern Indian woman, where every element, from the setting to the finish, is considered to enhance the beauty of the diamond while preserving the integrity of the piece,” said Mr. Hisao Kato, Chairman, Kashikey Co. Ltd.

Amit Kumar, Co-founder and CEO, QWEEN said:

“For us, these partnerships go well beyond investment. Rosy Blue, as our single strategic supply-chain partner, gives us the ability to build traceability, consistency and rigorous selection standards into every QWEEN diamond, while Kashikey brings decades of craftsmanship and precision to how we turn those diamonds into jewellery. We wanted all of that to be part of the product itself, so women can see and understand what makes a QWEEN piece different.”

From knowing where the diamond came from to understanding how precisely it was cut and how carefully it was crafted, QWEEN is building a jewellery experience where trust is not just a promise. It is something you can see for yourself.

With Rosy Blue as its single strategic supply-chain partner and Kashikey as its strategic craftsmanship partner, QWEEN brings together diamond expertise, traceability and nearly a century of Japanese craftsmanship to set a new standard for the jewellery a woman chooses to wear.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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