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Bengal International Jewellery Show 2024

Opens on a grand note; celebrates industry icons and women empowerment

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The 5th edition of the Bengal International Jewellery Show (BIJS)  commenced at the Milan Mela Exhibition Centre, Kolkata, with resounding success. Organized by KNC Services, this event, running from November 30 to December 2, 2024, set a stellar precedent on its opening day, celebrating excellence in the jewellery industry and beyond.

The formal inauguration was done by Chief Guest Salem Abdullah Al Ammari of Dewan Al Dahab Jewellery LLC in the presence of Guests of Honour, Mohammad Ishrat, Mustafa’s Pte. Ltd, T.A. Sharavana, Member of Karnataka Legislative Council and Special Guests Saiyam Mehra, Chairman GJC, Dr Chetan Kumar Mehta, President -Jewellery Division -IBJA,President -JAB, Sachin Jain, Regional CEO India -WGC, Samar Kumar De, Working President -SSBC, Deepak Soni, Burrabazar Bullion Gems and Jewellers Welfare Association, Subir Sen, President -SSBC,Alok Adhya, Howrah Jewellery Traders Welfare Association, Tagar Chandra Poddar, Gen Sec, Akhil Bharatiya Swarnakar Sangh, Kranti Nagvekar, Founder KNC Services and dignitaries from GJ industry.

With participation from global industry leaders spanning Singapore, Malaysia, Bangladesh, Saudi Arabia, Dubai, and Indian states including West Bengal, Maharashtra, Karnataka, and regions from the North and South, BIJS 2024 has reaffirmed its position as a global platform for the jewellery trade.

Honoring the pillars of the industry with the Durga Awards

As a highlight of the inaugural day, KNC Services presented the prestigious Durga Awards to four exceptional women, affectionately called the “Durgas” of the jewellery industry. These awards honor their dedication, hard work, and significant contributions to advancing the industry. The recognition underscores KNC’s commitment to celebrating talent, perseverance, and leadership within the jewellery sector.

A Day of Success and Celebration

The event continued with a series of memorable moments, including:

Coffee with Dr. Chetan Mehta, CMD, Laxmi Diamonds, Bengaluru, in an inspiring dialogue with Mr. Suvankar Sen, MD, Senco Gold, Kolkata.

A spectacular Grand Fashion Show Networking Night, showcasing Kolkata’s unmatched craftsmanship and elevating the spirit of artistry in the jewellery world.

Networking and Business Opportunities

The first day of BIJS 2024 has already proven to be a remarkable success in terms of business and networking. The event facilitates collaboration among manufacturers, designers, retailers, and stakeholders, making it a vital hub for innovation and growth in the jewellery industry.BIJS is  not only a networking powerhouse but also an affirmation of the industry’s collective strength, innovation, and creativity.


BIJS 2024: A Platform for Excellence

BIJS continues to be East India’s premier B2B jewellery exhibition, providing a unique platform for manufacturers, designers, retailer Coffs, and stakeholders to connect, collaborate, and create opportunities. 

BIJS 2024 was a celebration of the vibrant spirit of the jewellery industry; it was where tradition meets innovation, and excellence is the standard.

Dr Chetan Kumar Mehta’s fireside chat with Suvankar Sen, MD & CEO – Senco Gold and Diamonds unearthed the wisdom and passion that drives one of India’s respected corporate retail jewellers, which boasts of 165 outlets across the country.He spoke on how he had responsibility to carry forward a four generation legacy.

Suvankar Sen was fortunate to have as mentor his father and an icon of the jewellery industry Shankar Sen.The learnings from his father include:

Focus and determination to see an initiative to its successful completion despite the odds and obstacles.

Quick decision making and then sticking by one’s decision 

Carry along your people, your team – this will ensure your success.

Face  good times, and bad times with equanimity.Remember that bad times is not the end of the world.

Maintain a work – personal life balance.

Suvankar Sen displayed his own strength and that of Senco as they journeyed towards their IPO- a dream of Shankar Sen.The objective was to be a better, organised,clean and transparent organisation.

The journey  was a  tough – it had its  challenges.Identifying PE investors, getting the best auditors on board, battling negativity and suspicion about the jewellery sector, convincing the legitimacy of jewellery industry and strengths and integrity of Senco and bearing the loss of his father.

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JB Insights

Jewellery-Inspired Eyewear Emerges As Fashion’s Latest Luxury Statement

Crystal embellishments, sculptural silhouettes and gemstone-inspired details are redefining luxury eyewear as collectible fashion accessories.

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Jewellery-inspired eyewear is emerging as one of fashion’s biggest trends, with luxury sunglasses becoming statement accessories that go far beyond sun protection. Designed with crystal embellishments, sculptural silhouettes and jewellery-inspired detailing, these pieces are transforming everyday looks into standout style statements.

From weddings and brunches to holidays, race days and special occasions, statement eyewear is becoming an essential fashion investment. More than just accessories, these designs are meant to spark conversations, complement personal style and elevate any outfit.

Among the standout names driving this trend is Gentle Monster, whose Bijou De 02 from its 2025 Jewelry Collection features an oval silver-metal frame inspired by precious jewellery. The collection reimagines eyewear as wearable jewellery with intricate structural detailing, making each piece both a fashion accessory and a design object.

Swarovski continues to elevate crystal-studded eyewear with its Mask Shape SK7024, inspired by the brand’s Hyperbola jewellery family. The wraparound design incorporates flowing silver-tone curves adorned with round- and square-cut crystals, reflecting Swarovski’s signature approach to crystal craftsmanship.

Indian designer Bhavya Ramesh brings handcrafted artistry into eyewear with the Hysteria Sunglasses, featuring sterling silver, tribal-inspired metalwork, brass ghungroos and intricate handcrafted detailing by Jaipur artisans. The design celebrates India’s jewellery-making traditions while offering a bold contemporary aesthetic.

Hellcat Eyewear’s Red Hand Sunglasses embrace the growing trend of sculptural, jewellery-inspired frames with bold artistic detailing, reflecting fashion’s shift towards statement eyewear that doubles as wearable art.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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