National News
Beat the Festive Gold Rush with PNG Jewellers’ Pure Price Offer
The festive shopping advantage enables customers to enjoy the lowest price benefit on gold and diamond jewellery bookings
PNG Jewellers, one of India’s most trusted jewellery brands with a legacy of 192 years, is delighted to announce the return of its much-anticipated “Pure Price Offer” campaign. Scheduled from September 1st to September 20th, 2025, this campaign has been specially designed to bring relief and confidence to jewellery buyers ahead of the festive and wedding season.
As the industry accepts the ever-evolving trajectory of gold prices, this campaign provides a perfect solution to incentivise customers in purchasing jewellery during auspicious periods like Dussehra and Dhanteras. Customers can pre-book their favourite gold or diamond jewellery during the offer period at prevailing rates. If the gold price rises later, they enjoy the benefit of the earlier, lower rate. On the other hand, if the price falls, PNG Jewellers will honour the revised lower rate at the time of billing, creating a win-win situation for jewellery lovers.
This unique, customer-first campaign ensures that buyers are always at an advantage, making jewellery purchases both worry-free and rewarding. The offer provides financial assurance and also ensures that customers can focus on choosing designs for their celebrations without the stress of fluctuating prices.

Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Gold has always been an emotional and cultural investment for Indian families. With the Pure Price Offer, we want to make the buying experience truly worry-free, transparent, and beneficial for our customers. It is our way of celebrating their trust and ensuring they always get the best value during the festive season.”
Customers can take advantage of the Pure Price Offer across all PNG Jewellers stores, ensuring a seamless shopping experience characterised by transparency, trust, and exceptional craftsmanship.
National News
Gold loan NBFC stocks face pressure as gold prices decline
Gold loan NBFC stocks faced pressure as gold prices crashed, with Muthoot Finance and Manappuram Finance dropping 3% and 1.45%. Despite recent declines, both stocks show solid year-to-date gains of around 49% and 50%, respectively. Shares of Muthoot Finance slipped 4.29 percent to Rs 3,134.20 apiece on the NSE. The stock has declined for three straight sessions, losing nearly 6 percent during the period. Manappuram Finance also fell 2.8 percent to Rs 277.90 per share.
Gold prices eased for the third consecutive day as investors booked profits after a recent rally. Globally, the metal edged lower towards the $4,000-an-ounce mark amid concerns that its sharp gains had become overstretched. Weakness in gold prices typically weighs on gold financing companies as the value of collateral declines, impacting loan margins. Short-term challenges include potential slowdowns in loan disbursements and temporary margin pressure.
Gold loan NBFC stocks are facing pressure as gold prices have declined for three consecutive days. Muthoot Finance dropped 4.29% to Rs 3,134.20, losing nearly 6% over three sessions, while Manappuram Finance fell 2.8% to Rs 277.90. This decline comes as investors booked profits after gold’s recent rally toward the $4,000-an-ounce mark, with concerns that prices had become overstretched.
The connection between falling gold prices and these stocks is straightforward. Gold loan NBFCs lend money using gold jewelry as collateral, typically advancing around 75% of the gold’s value. When gold prices fall, the collateral backing their existing loans becomes less valuable, which squeezes their safety margins and creates potential risks. They may need to ask borrowers for additional collateral or close out some positions if the loan-to-value ratios become unfavorable.
Beyond the immediate risk concerns, falling gold prices also hurt the growth prospects of these companies. Lower prices mean they can only disburse smaller loans against the same quantity of gold, which directly impacts their ability to grow their loan books. Additionally, customers become hesitant to pledge their gold when prices are declining, preferring to wait for better valuations. This combination reduces both the size and volume of new loans.
However, the recent decline needs to be viewed in context. Despite the current pressure, both Muthoot Finance and Manappuram Finance are still showing impressive year-to-date gains of around 49-50%. This means the recent weakness represents a modest correction within a much larger uptrend. The stocks have performed exceptionally well throughout the year, and this pullback follows a period of strong gains.
Looking ahead, the key question is whether gold prices will stabilize or continue declining. Short-term challenges include potential slowdowns in loan disbursements and temporary margin pressure. However, gold loan NBFCs have weathered gold price volatility before, and their business model remains fundamentally sound with typically low non-performing assets. India’s deep cultural connection to gold ensures sustained demand for gold-backed financing regardless of short-term price movements. For investors, this situation could represent either a buying opportunity or a warning sign, depending on their view of gold’s longer-term trajectory.
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