PNG Jewellers, one of India’s most trusted jewellery brands with a legacy of 192 years, is delighted to announce the return of its much-anticipated “Pure Price Offer” campaign. Scheduled from September 1st to September 20th, 2025, this campaign has been specially designed to bring relief and confidence to jewellery buyers ahead of the festive and wedding season.

As the industry accepts the ever-evolving trajectory of gold prices, this campaign provides a perfect solution to incentivise customers in purchasing jewellery during auspicious periods like Dussehra and Dhanteras. Customers can pre-book their favourite gold or diamond jewellery during the offer period at prevailing rates. If the gold price rises later, they enjoy the benefit of the earlier, lower rate. On the other hand, if the price falls, PNG Jewellers will honour the revised lower rate at the time of billing, creating a win-win situation for jewellery lovers.

This unique, customer-first campaign ensures that buyers are always at an advantage, making jewellery purchases both worry-free and rewarding. The offer provides financial assurance and also ensures that customers can focus on choosing designs for their celebrations without the stress of fluctuating prices.

Speaking about the campaign, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Gold has always been an emotional and cultural investment for Indian families. With the Pure Price Offer, we want to make the buying experience truly worry-free, transparent, and beneficial for our customers. It is our way of celebrating their trust and ensuring they always get the best value during the festive season.”

Customers can take advantage of the Pure Price Offer across all PNG Jewellers stores, ensuring a seamless shopping experience characterised by transparency, trust, and exceptional craftsmanship.