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Backed by Rs 2 Crore Seed Round from Avinya Ventures, Lab-Grown Diamond Brand Plans New Stores, Product Lines, and Tech Enhancements

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Surat-based lab-grown diamond and Polki jewellery brand Ivana Jewels is eyeing a fourfold increase in revenue this fiscal year, supported by a fresh seed funding round of Rs 2 crore from early-stage investment firm Avinya Ventures. The capital will be used to introduce new product lines, enter additional markets, and strengthen marketing and digital capabilities.

“This funding is a significant milestone for Ivana Jewels and reinforces our vision,” said Ayushi Jindal, co-founder of the brand, in a press release. “We’re focused on expanding our lab-grown diamond offerings—particularly in the one to two carat range, as well as larger stones up to 20 carats—while also growing our Polki jewellery collection. With this support, we aim to launch fresh designs, open new stores, and enhance our reach across India.”

In tandem with its offline expansion, Ivana Jewels is also investing in its digital platform by improving product customisation features, simplifying user interface design, and creating a more seamless shopping experience. The company currently employs 35 to 40 people and is planning a significant scale-up across retail and online operations.

“The lab-grown diamond market is booming, especially in Tier 2 and Tier 3 cities where demand is on the rise,” said Gaurav VK Singhvi, co-founder of Avinya Ventures. “Ivana Jewels’ focus on sustainability, affordability, and personalisation positions them well for growth. We’re excited to back their expansion and help them become a household name in Indian jewellery.”

Founded in 2023 by the Jindal Group, Ivana Jewels operates stores in Noida, Surat, Nagpur, Delhi, and Mumbai, with new outlets planned in Chandigarh and Ahmedabad. The company is targeting a total of 12 to 15 stores by the end of FY2026 and is offering franchise opportunities, with new store investments estimated at Rs 5 crore.

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National News

Candere by Kalyan Jewellers – Stack Jewellery for Men: A Guide to Layering and Expression

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Candere by Kalyan Jewellers brings this idea to life with a men’s collection that’s all about versatility, detail, and modern elegance. Whether it’s a sleek chain that works at the office, a kada that makes a statement at night, or a mix of bracelets that show off character, these designs are meant to be stacked, styled, and worn your way. It’s jewellery that doesn’t just finish an outfit; it transforms it.

Stacking jewellery is fast becoming a rising trend in men’s fashion, redefining how accessories are worn and styled. No longer limited to a single chain or bracelet, today’s modern man embraces layering multiple pieces; from chains, kadas, and pendants to bracelets; that create depth, personality, and a signature look. This approach to styling reflects individuality, balancing subtle luxury with bold statements.

Here are five standout men’s jewellery designs that deserve a place in your collection:

The Geometric Charm Gold Pendant is clean, modern, and sharp — its structured shape adds a strong visual spark when layered on a fine chain. When you wear this pendant with something like the Ricky chain beneath, it becomes the kind of detail that draws attention without shouting.

The Siddh Diamond Bracelet brings confidence with its diamond-accented design. It’s bold enough to stand out, so pair it with two or three simpler metal or leather bracelets (or a sleek chain bracelet) to let its sparkle pop while keeping the overall stack balanced.

The Johan Platinum and Rose Gold Kada merges cool platinum tone with warm rose gold that mix is perfect for a stack because it lets you bridge metallic tones (silver/platinum + gold/rose gold) in a single piece. Use it as a mid-weight anchor alongside slimmer pieces for contrast.

The Ricky Platinum and Diamond Chain functions like your headliner piece when stacking around the neck. The combination of platinum and diamonds gives it luxurious weight. It pairs beautifully with simpler chains or pendants (like the Geometric Charm) to create layers that feel rich yet intentional.

The Golden Rules of Stacking

To master the art of layering, these 3 principles go a long way:

  1. Lead with a Statement – Begin your stack with one defining piece, whether it’s a bold bracelet or a standout chain, and let the rest build around it.
  2. Play with Textures – Mixing leather, beads, metals, and cords creates contrast and character, giving your look depth without feeling overdone.
  3. Keep Colours Cohesive – Neutral tones like black, brown, silver, or gray form a versatile base; introduce just one accent colour to keep the balance sharp and sophisticated.

These rules ensure your stack feels intentional, elevated, and distinctly your own; the perfect finishing touch for the modern man’s wardrobe.

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