Aza Fashions, a prominent name in luxury fashion retail, has expanded its portfolio by entering the jewellery segment with the introduction of its new brand, Araiya by Aza. This launch marks Aza’s foray into the world of lab-grown diamond (LGD) jewellery, aligning with contemporary trends and consumer preferences.

Araiya by Aza is poised to offer a curated collection of LGD jewellery that combines ethical sourcing with exquisite design. The brand aims to cater to a discerning clientele seeking sustainable and affordable luxury. With this move, Aza Fashions continues to diversify its offerings, reinforcing its commitment to innovation and meeting the evolving demands of the fashion-conscious consumer.

The launch of Araiya by Aza signifies a strategic step for Aza Fashions, tapping into the growing market for lab-grown diamonds and expanding its footprint in the luxury retail sector. As the brand embarks on this new journey, it is set to redefine elegance and sustainability in the jewellery industry.