National News
Aza Fashions Enters Jewellery Market with Lab-Grown Diamond Brand ‘Araiya by Aza’

Aza Fashions, a prominent name in luxury fashion retail, has expanded its portfolio by entering the jewellery segment with the introduction of its new brand, Araiya by Aza. This launch marks Aza’s foray into the world of lab-grown diamond (LGD) jewellery, aligning with contemporary trends and consumer preferences.
Araiya by Aza is poised to offer a curated collection of LGD jewellery that combines ethical sourcing with exquisite design. The brand aims to cater to a discerning clientele seeking sustainable and affordable luxury. With this move, Aza Fashions continues to diversify its offerings, reinforcing its commitment to innovation and meeting the evolving demands of the fashion-conscious consumer.
The launch of Araiya by Aza signifies a strategic step for Aza Fashions, tapping into the growing market for lab-grown diamonds and expanding its footprint in the luxury retail sector. As the brand embarks on this new journey, it is set to redefine elegance and sustainability in the jewellery industry.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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