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Aza Fashions Enters Jewellery Market with Lab-Grown Diamond Brand ‘Araiya by Aza’

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Aza Fashions, a prominent name in luxury fashion retail, has expanded its portfolio by entering the jewellery segment with the introduction of its new brand, Araiya by Aza. This launch marks Aza’s foray into the world of lab-grown diamond (LGD) jewellery, aligning with contemporary trends and consumer preferences.

Araiya by Aza is poised to offer a curated collection of LGD jewellery that combines ethical sourcing with exquisite design. The brand aims to cater to a discerning clientele seeking sustainable and affordable luxury. With this move, Aza Fashions continues to diversify its offerings, reinforcing its commitment to innovation and meeting the evolving demands of the fashion-conscious consumer.

The launch of Araiya by Aza signifies a strategic step for Aza Fashions, tapping into the growing market for lab-grown diamonds and expanding its footprint in the luxury retail sector. As the brand embarks on this new journey, it is set to redefine elegance and sustainability in the jewellery industry.

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Manubhai Jewellers Champions Mobility Aid Initiative to Empower Differently-Abled Individuals

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Manubhai Jewellers has reaffirmed its commitment to social responsibility by supporting the Empowering Wheels, Empowering Lives initiative, in partnership with the Rotary Club. The initiative focused on providing mobility aids to differently-abled individuals, with the aim of restoring not just physical movement, but a sense of freedom, independence, and personal dignity to those affected by accidents or medical conditions.

The jewellery brand’s involvement stemmed from a desire to solve real-world challenges through compassionate action. The initiative demonstrated how businesses can move beyond commercial interests to address practical issues faced by members of the community. Through this programme, five individuals with severe mobility challenges were identified by the Rotary Club. Each recipient had a unique story of resilience, and Manubhai Jewellers stepped in to support their journey by donating specially built electric scooters, tailored to the needs of differently-abled users.

Samir Sagar, Director of Manubhai Jewellers, elaborated on the brand’s vision behind this heartfelt contribution:

“Honestly, it started with a simple thought that we meet and serve hundreds of people every week, and somewhere we’ve seen first-hand how tough life can get when mobility is lost. When the Rotary Club reached out with this idea, it just felt right. Giving someone the freedom to move on their own.”

The event took place as part of a larger local initiative organized by the Rotary Club, and included a formal stage ceremony where the five recipients were introduced and publicly presented with their mobility aids. The occasion brought together local stakeholders, creating a collective moment of support and solidarity. It also highlighted how collaboration between civic bodies and businesses can result in meaningful, on-the-ground change in the lives of everyday citizens.

Speaking further on the company’s larger purpose, Sagar said:

“For us, it’s always been about celebrating strength, be it through jewellery that marks a milestone, or through initiatives like this that restore someone’s independence.”

While the brand emphasized that the initiative was not designed for commercial promotion, it naturally led to greater awareness and appreciation within the local community.

“We didn’t really do it expecting attention or engagement,” Sagar explained. “However, such initiatives always manage to generate an overall feeling of community building.”

As Manubhai Jewellers continues its evolution from an owner-managed entity to a professionally-run organisation, the company has broadened its vision to include a deeper sense of responsibility towards the wider society. The brand’s support for this initiative aligns with its growing CSR roadmap, which seeks to integrate empathy, accessibility, and empowerment into its business ethos.

Looking ahead, Manubhai Jewellers is planning to participate in more such community-driven efforts, with the focus firmly on creating practical solutions for those who need them most. The five individuals selected for this project were chosen by the Rotary Club based on their specific needs and aspirations. Each case reflected the determination of individuals who wished to remain active contributors to society but were hindered by physical limitations.

Established in 1993 as a jewellery manufacturing and wholesale venture in Gujarat, Manubhai Jewellers opened its first independent retail showroom in Borivali West, Mumbai, in 2008. Today, the brand operates three showrooms—two in Borivali and one in Thane—continuing to blend tradition with a strong sense of social purpose.

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GJEPC Reinforces MSME Commitment at ASSOCHAM’s Mega Sammelan 2025 in Lucknow

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The Gem & Jewellery Export Promotion Council (GJEPC) showcased its continued support for Micro, Small, and Medium Enterprises (MSMEs) at the ASSOCHAM Mega MSME Sammelan 2025, held in Lucknow on June 26–27 to commemorate MSME Day. The event aimed to celebrate the vital role of MSMEs in India’s economic and export growth, while fostering dialogue on strategies for their sustained development.

Representing GJEPC, Mr. Antarpal Singh Sawhney, Regional Chairman (North), addressed a gathering of nearly 500 participants, including policymakers, industry leaders, and MSME representatives from various sectors. In his speech, he highlighted the Council’s dedicated initiatives tailored to uplift the MSME segment within the gem and jewellery industry.

Key initiatives discussed included:

  • Facilitating access to MSME government schemes
  • Encouraging participation in domestic and international exhibitions
  • Promoting the Parichay Card scheme for workforce formalisation
  • Driving major infrastructure projects such as the Bharat Ratnam Mega CFC, the Gem Bourse in Jaipur, and the IIGJ (Indian Institute of Gems & Jewellery) in Delhi

Mr. Sawhney also reiterated GJEPC’s ambitious export target of USD 45 billion by 2030, in alignment with India’s broader vision of becoming a developed economy by 2047.

The event served as a robust platform to acknowledge the MSME sector’s pivotal contributions and explore collaborative efforts to accelerate their integration into global value chains.

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Shazahn Padamsee Celebrity Face for JAS 2025 at the Exhibitors Networking Evening

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 Jewellers Association Jaipur hosted a royal Exhibitors Networking Evening for JAS: The Premium B2B Show at Jaipur Marriott Hotel. The moment sparkled as the Celebrity Face of JAS 2025, Shazahn Padamsee arrived wearing the jewellery by Sunil Jewellers Jaipur. She also unveiled the new poster of JAS 2025 in a grand ceremony.

The exhibitors from across India came together to connect and gear up for JAS Show! Welcomed with colourful bandhani dupattas, everyone felt the warmth of Jaipur’s hospitality.

Committee members — Alok Sonkhiya (President, Jewellers Association Jaipur), Ashok Maheshwari (Convenor, JAS), Neeraj Lunawat (Honorary Secretary), Raju Mangodiwala (Vice President & Co-Convenor, JAS), Ajay Godha (Joint Secretary) and Naresh Agroya (Co-Convenor, JAS & Coordinator JEA) — shared the key highlights and new features of JAS 2025, inspiring exhibitors to make the most of this premier B2B platform.

 And, a rocking performance by Indian Idol fame Piyush Panwar made the evening unforgettable.

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