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Aza Fashions Enters Jewellery Market with Lab-Grown Diamond Brand ‘Araiya by Aza’

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Aza Fashions, a prominent name in luxury fashion retail, has expanded its portfolio by entering the jewellery segment with the introduction of its new brand, Araiya by Aza. This launch marks Aza’s foray into the world of lab-grown diamond (LGD) jewellery, aligning with contemporary trends and consumer preferences.

Araiya by Aza is poised to offer a curated collection of LGD jewellery that combines ethical sourcing with exquisite design. The brand aims to cater to a discerning clientele seeking sustainable and affordable luxury. With this move, Aza Fashions continues to diversify its offerings, reinforcing its commitment to innovation and meeting the evolving demands of the fashion-conscious consumer.

The launch of Araiya by Aza signifies a strategic step for Aza Fashions, tapping into the growing market for lab-grown diamonds and expanding its footprint in the luxury retail sector. As the brand embarks on this new journey, it is set to redefine elegance and sustainability in the jewellery industry.

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Tradition Meets Everyday Style: Mangalsutras For Karva Chauth From Candere By Kalyan Jewellers

Candere by Kalyan Jewellers reimagines the traditional mangalsutra with contemporary designs for festive celebrations and everyday wear

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Karva Chauth brings together cherished rituals, festive dressing and the celebration of love and togetherness. For many women, the mangalsutra holds a special place in the occasion—a symbol of marriage and commitment, chosen with care and worn with meaning.

While its significance remains rooted in tradition, its designs continue to evolve. Alongside classic necklaces, diamond mangalsutras, rings and bracelets offer contemporary ways to wear this familiar symbol, bringing personal style to a treasured piece of jewellery.

This Karva Chauth, Candere by Kalyan Jewellers presents a curated selection of mangalsutras spanning classic and contemporary designs. From delicate necklaces to distinctive ring and bracelet styles, the edit offers pieces that complement festive ensembles and can become part of an everyday jewellery wardrobe.

Myrina Diamond Mangalsutra Ring Taking the mangalsutra beyond the traditional necklace, the Myrina Diamond Mangalsutra Ring offers a modern way to carry its symbolism on the hand. The design combines the familiar aesthetic of a mangalsutra with the everyday ease of a ring, making it a subtle choice for women who prefer contemporary jewellery.

Wear it on its own as a meaningful statement or pair it with delicate gold or diamond bands for a layered ring look. It is an understated way to bring the sentiment of Karva Chauth into everyday styling.

Bhavanya Diamond Mangalsutra Oval Bracelet For women who prefer their mangalsutra to be understated yet distinctive, the Bhavanya Diamond Mangalsutra Oval Bracelet offers a contemporary wrist-wear interpretation. The design brings the traditional essence of a mangalsutra into a bracelet silhouette, making it a practical alternative to the conventional necklace while retaining its symbolic character.

Style it with slim gold bangles or delicate bracelets for a festive layered look or wear it on its own for a more minimal expression.

Lucky Clover Gold Evil Eye Watch Charms Bringing a contemporary twist to a familiar mangalsutra detail, the Lucky Clover Gold Evil Eye Watch Charms feature black beads alongside a lucky clover and evil eye motif. The combination brings together the traditional character of mangalsutra-inspired jewellery with a modern, personalised accessory designed for everyday wear.

Accessorize the charm with a watch to introduce the familiar, black-beaded detail in a more contemporary way, or pair it with other jewellery for a subtle festive look.

Floraline Diamond Mangalsutra Delicate and feminine, the Floraline Diamond Mangalsutra brings a contemporary touch to the traditional mangalsutra silhouette. Crafted in 14K yellow gold, the design features a floral-inspired diamond motif that adds a subtle element of sparkle while keeping the overall look refined.

Its minimalist character makes it an elegant choice for women who prefer their festive jewellery to feel sophisticated without being overwhelming.

Forever Together Solitaire Mangalsutra For a contemporary take on the traditional mangalsutra, the Forever Together Solitaire Mangalsutra pairs a classic silhouette with the understated brilliance of a solitaire diamond.

Its clean design makes it especially suited to the growing trend of layered jewellery, allowing the mangalsutra to become part of a more personalised, modern stack. Layer it with fine gold chains of varying lengths for a fashion-forward festive look or wear it on its own when you want the solitaire to stand out.

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