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Aukera Announces Taapsee Pannu as its Partner in Purpose

Aukera, a trailblazer in the world of grown diamond jewellery, has announced celebrated actor Taapsee Pannu as their ‘Partner in Purpose’.

Published

1 year ago

September 4, 2025

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The unique, one-of-a-kind association embodies the shared values of female empowerment, individuality, and self-expression that both Aukera and Taapsee Pannu passionately stand for.

Aukera’s unwavering dedication to the celebration of the spirit of womanhood and the pursuit of autonomous choices is the foundation of the initiative. It has redefined the essence of diamond jewellery by converging exceptional craftsmanship with unmatched quality. Every step the brand takes is intentional, rooted in its purpose of giving women the power of choice. Taapsee’s partnership with Aukera further underscores this core vision of inspiring a new generation of women who value independence, self-expression, and uncompromising quality.

“At Aukera, we do not make superficial moves. Every decision is purposeful. Our association with Taapsee is no exception,” said Lisa Mukhedkar, Co-founder of Aukera. “Taapsee embodies the essence of choice – she has forged her path with courage, clarity, and conviction. With her as our Partner in Purpose, we celebrate not just jewellery that sets new benchmarks, but the freedom for women to make deliberate, bold choices.”

“At Aukera, design comes first, which is original, daring, and impossible to ignore. And the quality? We’ve set the bar so high, the others use it as their aspiration! I’ve spent time with the team and seen their obsession with every detail, from pushing boundaries in design to building innovation into every creation. So, when people ask me why Aukera, I tell them, it’s not the same, it’s better, and only gets better.” said Taapsee Pannu.

A New Benchmark in Diamond Jewellery

Aukera’s rapid growth and success are a testament to its commitment to delivering exceptional quality and value to its customers. As the brand continues to expand its presence across India, it remains focused on its mission to make high-quality diamond jewellery accessible to everyone. Supported by a recent $15 million Series B funding round, the brand offers of a diverse range of thoughtfully curated products ranging across categories such as earrings, rings, pendants, bracelets and other everyday essential Jewellery, making the brand suitable for all. In the past, Aukera has launched distinctive collections such as ‘Echoes of Choice’, ‘Big Rock Fest’, ‘Bridal Rings Collection,’ and ‘Champagne Collection,’ setting itself apart by continually introducing forward looking designs and collections for its audience.

The partnership announcement has kicked off with a nation-wide movement backed by multiple media platforms, including print, digital, radio and In-store promotional materials and will further reinforce the brand’s vision of pushing the boundaries of excellence in grown diamond jewellery.

Related Topics:2025 Aukera glambuzz nationalnews ourbuzz

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Rashmika Mandanna Brings Festive Glamour To Swarovski’s Diwali Celebration In Mumbai

Swarovski Brand Ambassador Dazzles In A Bespoke Amit Aggarwal Creation Adorned With Crystals, Celebrating Contemporary Couture, Individuality and Festive Brilliance.

Published

2 days ago

October 28, 2026

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Swarovski brought its signature crystal artistry to its Diwali celebrations in Mumbai, with brand ambassador Rashmika Mandanna taking centre stage in a couture ensemble by designer Amit Aggarwal. Held at The St. Regis, Mumbai, the event showcased the brand’s festive jewellery collections through a blend of fashion, craftsmanship and Indian cultural influences.

Mandanna’s outfit was a highlight of the evening. Her bespoke Cosmos Blue ensemble, featuring a sculptural corset embellished with metallic blue and Jet Hematite Swarovski crystals, reflected the meeting of innovative design and intricate craftsmanship. The creation required more than 1,200 man-hours to complete. She paired the outfit with jewellery from Swarovski’s Hyperbola and Matrix collections, including necklaces, rings, a bracelet and ear cuffs.

The event also offered a closer look at Swarovski’s festive product portfolio. The Diwali edit featured designs from Constella, Hyperbola, Mesmera and Imber, alongside pieces from the established Millenia range. Spanning jewellery, accessories and home accents, the collection highlighted the brand’s use of crystal detailing across different lifestyle categories.

Connecting the showcase with local festive traditions, Swarovski presented a crystal-inspired rangoli featuring vibrant colours and intricate patterns. The installation offered a contemporary interpretation of a traditional Indian decorative art form, bringing together cultural symbolism and the brand’s distinctive visual identity.

The celebration forms part of Swarovski’s “Festive Glam: Celebrate the Light” campaign, which encourages consumers to explore personal style through expressive jewellery and festive accessories. With its combination of couture, crystal embellishment and traditional Indian motifs, the showcase positioned the brand’s Diwali offering around individual expression and contemporary festive dressing.