GlamBuzz
Aukera Announces Taapsee Pannu as its Partner in Purpose
Aukera, a trailblazer in the world of grown diamond jewellery, has announced celebrated actor Taapsee Pannu as their ‘Partner in Purpose’.
The unique, one-of-a-kind association embodies the shared values of female empowerment, individuality, and self-expression that both Aukera and Taapsee Pannu passionately stand for.
Aukera’s unwavering dedication to the celebration of the spirit of womanhood and the pursuit of autonomous choices is the foundation of the initiative. It has redefined the essence of diamond jewellery by converging exceptional craftsmanship with unmatched quality. Every step the brand takes is intentional, rooted in its purpose of giving women the power of choice. Taapsee’s partnership with Aukera further underscores this core vision of inspiring a new generation of women who value independence, self-expression, and uncompromising quality.
“At Aukera, we do not make superficial moves. Every decision is purposeful. Our association with Taapsee is no exception,” said Lisa Mukhedkar, Co-founder of Aukera. “Taapsee embodies the essence of choice – she has forged her path with courage, clarity, and conviction. With her as our Partner in Purpose, we celebrate not just jewellery that sets new benchmarks, but the freedom for women to make deliberate, bold choices.”
“At Aukera, design comes first, which is original, daring, and impossible to ignore. And the quality? We’ve set the bar so high, the others use it as their aspiration! I’ve spent time with the team and seen their obsession with every detail, from pushing boundaries in design to building innovation into every creation. So, when people ask me why Aukera, I tell them, it’s not the same, it’s better, and only gets better.” said Taapsee Pannu.
A New Benchmark in Diamond Jewellery
Aukera’s rapid growth and success are a testament to its commitment to delivering exceptional quality and value to its customers. As the brand continues to expand its presence across India, it remains focused on its mission to make high-quality diamond jewellery accessible to everyone. Supported by a recent $15 million Series B funding round, the brand offers of a diverse range of thoughtfully curated products ranging across categories such as earrings, rings, pendants, bracelets and other everyday essential Jewellery, making the brand suitable for all. In the past, Aukera has launched distinctive collections such as ‘Echoes of Choice’, ‘Big Rock Fest’, ‘Bridal Rings Collection,’ and ‘Champagne Collection,’ setting itself apart by continually introducing forward looking designs and collections for its audience.
The partnership announcement has kicked off with a nation-wide movement backed by multiple media platforms, including print, digital, radio and In-store promotional materials and will further reinforce the brand’s vision of pushing the boundaries of excellence in grown diamond jewellery.
GlamBuzz
Actor Harshvardhan Rane Announced As The Face Of Ti22 By Aham- A Titanium With Gold and Diamonds Collection By Senco Gold and Diamonds
Be Bold. Be Strong.
A Contemporary Expression Of Modern Masculinity, Ti22 By Aham Brings Together The Strength and Lightness Of Titanium With The Timeless Appeal Of Gold and Diamonds, Created For Men Who Define Their Own Identity.
Senco Gold & Diamonds today announced actor Harshvardhan Rane as the face of Ti22 by Aham, its latest titanium, gold and diamond collection under its dedicated men’s jewellery brand, Aham. Reflecting the evolving expression of modern masculinity, Ti22 by Aham brings together the strength and lightness of titanium with the timeless appeal of gold and diamonds. With Harshvardhan Rane at the heart of the campaign, the collection embodies a new generation of men who embrace individuality, authenticity and quiet confidence, staying true to the philosophy “Be Bold. Be Strong.”
Ti22 by Aham was launched in Mumbai today at One8 Commune, Juhu. Harshvardhan Rane was present at the launch sporting the collection, wearing the striking titanium bracelet and pendant. Looking sharp and dapper, he carried the new range with effortless style, perfectly embodying the collection’s bold, contemporary aesthetic.
For Senco Gold & Diamonds, Aham represents a contemporary vision for men’s jewellery, one where thoughtful design meets self-expression. Derived from the Sanskrit word for self or inner identity, Aham is built around the belief that jewellery should reflect personality rather than convention. With Ti22 by Aham, that philosophy evolves through one of the world’s most enduring materials, creating pieces that are modern, versatile, and designed for everyday wear. Titanium brings strength, lightness and resilience, while its scratch-resistant, corrosion-resistant and hypoallergenic properties make it a skin-friendly choice for everyday wear. Gold and diamonds add a timeless dimension to the collection, bringing together material innovation with enduring karigari.
Built around clean silhouettes, purposeful detailing and resilient craftsmanship, the collection balances material innovation with understated design. The Ti22 by Aham collection includes a wide range of men’s chains, pendants, ear studs, bracelets, kadas and rings, crafted in Titanium with Gold and Diamonds. The result is jewellery that moves effortlessly between work, travel and everyday moments while reflecting a more personal expression of modern masculinity. It is jewellery for men who understand that confidence isn’t performative, it’s lived. Ti22 by Aham is designed for those who choose to be bold in their individuality and strong in their sense of self.
Leading this new chapter is Harshvardhan Rane, whose public persona mirrors the philosophy behind Aham. The “Be Bold. Be Strong” campaign reflects his approach to life and craft. Known for his disciplined approach to life and craft, his understated style is shaped less by trends than by intention. He represents a generation of men who value authenticity over excess, making him a natural ambassador for Ti22 by Aham, a collection that celebrates individuality, resilience and quiet confidence.
Speaking about his association with Aham Titanium by Senco and the Ti22 Collection, Harshvardhan Rane said:
“For me, strength has never been about being the loudest or trying to prove something to everyone around you. It is about knowing yourself, staying true to what you believe in and having the discipline to keep moving forward. That’s why I connected with Ti22 by Aham. The titanium has a strength and simplicity that feels incredibly contemporary, while the addition of gold and diamonds gives the jewellery a distinctive character.
The jewellery reflects a sense of style that is confident without being excessive. I’m happy to be associated with a collection that celebrates individuality and captures what it means to Be Bold. Be Strong.”
Speaking about the launch, Joita Sen, Director and Head of Marketing & Design, Senco Gold & Diamonds, said:
“At Senco Gold & Diamonds, we’ve always believed that jewellery should evolve with the people who wear it. Through Aham, we’ve been shaping up a more contemporary language for men’s jewellery, and Ti22 by Aham marks the next step in that journey. Titanium naturally embodies qualities like strength, resilience and lightness, while gold and diamonds bring a sense of enduring craftsmanship and distinction. Together, they reflect the mindset of today’s man, someone who values authenticity, individuality and purposeful design.
“Be Bold. Be Strong.” is an expression of this philosophy, and Harshvardhan was a natural choice because he lives those values. His discipline, understated style and quiet confidence make him an authentic extension of the Aham philosophy.”
More than a new collection, Ti22 by Aham reflects the changing role of men’s jewellery, less ceremonial, more personal and increasingly woven into everyday style. Through Titanium with Gold and Diamonds, the collection brings together strength, lightness, durability, skin-friendly qualities, craftsmanship and contemporary design, creating jewellery that speaks to men redefining masculinity on their own terms. With the campaign “Be Bold. Be Strong.”, Senco Gold & Diamonds continues to shape a more contemporary language for men’s jewellery through Aham, bringing together material innovation, thoughtful design and self-expression for a generation that is redefining masculinity on its own terms.
Ti22 by Aham collection is available across Senco Gold & Diamonds showrooms, on the Senco app and online.
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