Augmont, a leading name in the lab-grown diamond space, showcased a wide range of innovations on display at ongoing IIJS Prime 2025 event, organized by the (GJEPC). At IIJS Prime, Augmont is showcasing its advanced online platform, unparalleled collection of lab-grown diamonds and unique business offerings that are setting new industry benchmarks. The company’s commitment to innovation, quality, and trust is reinforced by its unique digital platform and highly competitive pricing model.

Commenting on Augmont’s participation,  Aarav Bafna, Founder, Augmont (Lab-Grown Diamonds), said: “The demand for lab-grown diamonds is witnessing an encouraging momentum with new-age innovations backed by credible quotient ensured to end-users.

 Augmont is at the forefront of such pioneering innovations in the lab-grown diamond sector by way of introducing a truly unique online platform. We provide one of the largest and most diverse collections of lab-grown diamonds, all offered at benchmark pricing to ensure unmatched value for our jewellers. Furthermore, what truly sets us apart is our groundbreaking ‘lifetime buy back guarantee’, providing absolute confidence and peace of mind with every purchase. Augmont streamlines the entire process with hassle-free fulfillment and a direct-to-jeweller model, eliminating all middlemen to ensure both transparency and efficiency.

Our participation at the IIJS Primiere event further highlights our commitment to innovation and industry leadership. IIJS is a premiere platform, bringing together the foremost names in gems and jewellery, making it the perfect venue for us to showcase our distinguished lab-grown diamond platform and unique value propositions to jewellers, suppliers, industry professionals and discerning buyers alike. Through this, Augmont continues to set new standards in quality, trust, innovation and customer experience in the world of lab-grown diamonds.”

Lab-grown diamonds are transforming India’s jewellery industry, driven by technological advances, elimination of ethical concerns, and strong government support. India is now the world’s top exporter and the second-largest producer of lab-grown diamonds. Though the domestic market is still small, it’s growing rapidly as consumers—especially younger buyers—seek more affordable and sustainable options in jewellery. This momentum is positioning lab-grown diamonds to capture a larger share of India’s jewellery market in the coming years.