BrandBuzz
Ashth Prive’s New Udaya collection Turns the Geometry of Rani ki Vav into Radiant High Jewellery
Luxury jewellery brand Ashth introduces Udaya, a high-jewellery collection that transforms India’s architectural poetry into radiant, sculptural jewels.
Drawing inspiration from the monumental stepwell Rani ki Vav, Udaya captures its geometry, layered depths and ornate carvings. Commissioned in the 11th century by Queen Udayamati, the stepwell gradually reveals its architectural brilliance as one descends through its sculpted corridors, a sense of discovery that forms the conceptual foundation of the Udaya collection.
Each jewel features 7–13 carat portrait-cut and rose-cut diamonds, known for their crystal-clear surfaces. Beneath these luminous stones lies a hidden world – meticulously hand-engraved gold motifs inspired by the architectural patterns of Rani ki Vav. As light passes through the diamond window-like surfaces, the engravings emerge from beneath, creating an extraordinary visual effect where the jewel reveals its architecture from within.
The collection embraces pattern maximalism anchored in precision, drawing from the rhythmic symmetry of Patola weaving. Repetition, proportion and balance translate into engraved latticework. Pearls, textured gold surfaces, and diamond details add layers of dimension.
A limited edition range, each piece is IGI-certified and BIS hallmarked, reflecting Ashth’s commitment to quality alongside its philosophy of responsible luxury.
Designed to move seamlessly across occasions and wardrobes, the pieces from Udaya lend themselves to versatile styling. Whether paired with the intricate elegance of a Patola sari or styled with contemporary silhouettes, the jewels create a striking visual dialogue between tradition and modernity. These pieces subtly reveal themselves as the wearer moves, making each piece both statement-making and deeply personal.
“Design has always been at the heart of Ashth. With Udaya, we explored the idea of depth, inspired by the layered architecture of Rani ki Vav. By combining portrait and rose-cut diamonds with hand-engraved gold surfaces beneath, we’ve created jewellery where light becomes a medium to reveal craftsmanship. The collection reflects our approach to luxury – thoughtful, architectural, and deeply rooted in storytelling.” shares Kaivan Shah, Co-founder of Ashth
Guided by its philosophy ‘Mine. Not Mined.’, Ashth continues to reshape modern luxury — blending conscious diamonds, Indian storytelling, and bold design innovation into jewels that feel as timeless as the monuments that inspire them.
BrandBuzz
Lukson Launches ‘Glitch Glam’ – A Bold New Collection Inspired by the Electric Energy of EDM Nights
Inspired by EDM nights and retro digital distortions, the new collection captures colour in motion – bold, hypnotic, and electric
Lukson, India’s next-gen lab-grown diamond brand, announces the launch of the Glitch Glam collection, its most experimental and colour-forward collection to date. Inspired by the electric energy of EDM nights, the hypnotic flicker of retro screens, and the surreal beauty of digital distortion, Glitch Glam brings a bold new visual language to fine jewellery.
Drawing from the hypnotic visual language of flashing lights, vintage screens, and unexpected colour shifts, Glitch Glam captures the surreal beauty of imperfection. The collection reimagines the iconic glitch effect – those fleeting moments when colours on an old screen merge, distort, and transform, turning digital disruption into wearable art.
Anand Lukhi, Founder & CEO, Lukson, said, “Glitch Glam is our interpretation of modern glamour through a digital lens. We were inspired by the sensory experience of EDM culture – the lights, the music, the unpredictability. The collection celebrates colour transitions and imperfections, turning them into something powerful and beautiful.”
Vedant Lukhi, Co-founder, Lukson, added, “With Glitch Glam, we pushed ourselves creatively in a way we had not done before. We wanted to create jewellery that reflects how women move through the world today – fluid, expressive, and ever-changing. The glitch effect felt symbolic of that journey, where transitions are moments of transformation and self-expression.”
Each piece in the Glitch Glam collection features SGL-certified lab-grown diamonds set alongside vibrant coloured gemstones, crafted in Lukson’s signature range of 14K gold, rose-gold vermeil, and sterling silver. From vivid statement rings and layered necklaces to dramatic earrings, every design is rooted in the retro glitch aesthetic capturing the colour transitions and visual energy of EDM culture in a form that is wearable, personal, and entirely Lukson.
- Key Highlights:
- EDM-Inspired Design: Retro glitch aesthetics translated into colour-gradient gemstone jewellery
- SGL-Certified Lab-Grown Diamonds: Ethically cultivated and chemically identical to mined diamonds
- Vivid Coloured Gemstones: Flowing through shades that mirror colour in motion – from bold reds to deep blues
- Multiple Metal Options: Available in 14K gold, rose-gold vermeil, and sterling silver
- Backed by Lukson’s Signature Services: Lifetime plating and buyback guarantee on every piece
Designed for women who embrace individuality and self-expression, Glitch Glam champions fearless styling and statement-making elegance. The collection encourages wearers to celebrate rhythm, colour, and the thrill of standing out much like the energy of a night that never fades. With its fusion of retro nostalgia and contemporary design, Glitch Glam reflects a new era of jewellery where technology, art, and fashion intersect.
Source: Lukson
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