JB Insights
Ashika Kabra, Co-Founder – JewelBuzz honoured with IBJA’s Golden Girls Award
IBJA’s Golden Girls Award (GGA) celebrated the sterling and inspirational achievements of women in the gems and jewellery industry. The 3rd edition of GGA, held at Hotel Shangri-La, Bengaluru, marked a milestone event for women. 13 women entrepreneurs were honored for their leadership, innovation, and impact on the industry.
Ashika Kabra, Co-Founder-JewelBuzz was one of the women entrepreneurs honored at GGA for her visionary leadership that has transformed JewelBuzz into a digital media powerhouse. Ashika Kabra has seamlessly blended her creative roots with a sharp understanding of today’s social media and digital landscape. Fueled by her deep love for design and storytelling, she co-founded JewelBuzz—now a leading digital media powerhouse dedicated to the GJ industry.
Under her leadership, JewelBuzz has emerged as a trusted platform for news dissemination, storehouse of information, brand storytelling, and digital promotion, offering high-impact visibility to both established and emerging jewellery brands. With a keen eye for detail and a strong command over social media trends, Ashika has redefined how the jewellery trade connects, communicates, and grows online.
Her journey is driven by a single mission: to empower the industry through the power of social media and digital narratives.
The Golden Girls Award has rapidly evolved into a prestigious platform that celebrates the exceptional achievements of women in the gems and jewellery industry. This year’s event drew significant attention for its role in recognizing the innovative spirit, resilience, and leadership of women entrepreneurs like Ashika who are shaping the future of the industry.
JB Insights
India’s ₹361 Lakh Crore Gold Reserve Lies Idle; PM Modi Calls For Recycling To Cut Imports
With An Estimated 32,000 Tonnes Of Gold Sitting Unused In Homes and Temples, The Government Sees A Massive Opportunity To Reduce Imports, Strengthen The Economy, and Build A More Sustainable Gold Ecosystem.
India is sitting on one of the world’s largest untapped gold reserves, with 30,000–32,000 tonnes of gold held by households and temple trusts across the country. Valued at nearly $3.8 trillion (around Rs. 361 lakh crore), much of this gold remains locked away in cupboards, lockers, and vaults, generating little economic value.
Highlighting the importance of this dormant asset, Prime Minister Narendra Modi recently encouraged citizens to consider recycling idle gold rather than relying solely on newly imported supplies. The initiative aims to bring existing gold back into circulation and make better use of resources already available within the country.
The appeal comes at a time when India continues to depend heavily on imported gold to meet domestic demand. During 2025-26, the country spent approximately $72.4 billion (Rs. 6.88 lakh crore) on gold imports, making the precious metal one of the largest contributors to the import bill.
According to experts, increasing gold recycling could deliver significant economic benefits. Every gram of recycled gold reduces the need for an equivalent amount of imports, helping ease pressure on foreign exchange reserves while also supporting efforts to narrow the country’s current account deficit.
Even a small shift could have a substantial impact. Industry estimates suggest that if just 1% of the gold held by households and temples is recycled each year, India’s gold imports could decline by approximately 25% to 30%.
The vast stockpile of idle gold is rooted in India’s longstanding cultural and financial relationship with the metal. For generations, gold has served as a store of wealth, a safeguard during emergencies, and a symbol of family security and prosperity. As a result, many families continue to hold jewellery that is rarely used but seldom sold.
Viewed from a broader perspective, the government sees this dormant gold stock as a valuable domestic resource. Bringing a greater share of it into the formal economy could help reduce dependence on imports, enhance economic stability, and create a more sustainable gold supply chain for the future.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.