JB Insights
APGJF 2024 is a resounding success
State’s Largest B2B jewellery exhibition helps consolidate Vijayawada’s
position as a key GJ hub
Andhra Pradesh’s largest B2B jewellery exhibition, ANDHRA PRADESH GEM AND JEWELLERY FAIR (APGJF) 2024, held between December 13th and 15th at SS Convention Centre, Vijayawada, soared to new heights this year.Large crowds thronged the venue on all the three days and almost all the exhibitors were extremely satisfied with the brisk business transactions that they concluded and the network of new contacts they could establish.
APGJF is jointly organized by India’s premier jewellery exhibition management company United Exhibitions and AP Bullion Gold Silver & Diamonds Merchants Association.
The show began with the grand Inauguration Ceremony attended by the Chief Guest Dr. Ponguru Narayana, Hon’ble Minister of Municipal Administration and Urban Development, Govt of Andhra Pradesh. at the inaugural ceremony the chief guest was accompanied by the esteemed leaders from the Indian jewellery industry.
This year’s show brought together over 200 of India’s top and renowned jewellery manufacturers, wholesalers and technology service providers under one roof with over 9,600 visitors from across the Southern states and other parts of India. On display were over 5,00,000 designs displaying innovation and creativity and provided perfect options to the retailers as they prepare for the forthcoming festive and wedding season for the people from Telugu states.
K. Vijay Kumar, State President, APBGSDMA, said, “The buying spirit at the exhibition was consistently high on all three days after a fantastic start! APGJF 2024 saw a remarkable turnout of visitors from across the region, covering the spectrum of retail businesses from large corporate chains to small, single store retailers. This is a clear sign that the show serves a very important need in the region. We are confident that it will continue to grow.”
Shantilal Jain, State Chief Organizer, APBGSDMA said that Vijayawada is now gaining recognition as a key hub of the gem and jewellery industry. “Visitors were highly appreciative of the vast variety of choices which they had. They also reacted positively to the innovation and creativity in new designs that gave contemporary look to the traditional southern ornaments. APGJF is being seen as an important platform in the B2B supply chain for Telugu states.”
APGJF also won praise for its business-friendly environment with strict B2B norms implemented in regulating entry, along with a number of key networking and knowledge-sharing events that provided space for interaction and exchange of ideas and information.
V.K. Manoj, Project Director, United Exhibitions said “We made every effort to ensure the success of the show by adhering to the highest standards in planning and execution and ensuring that hospitality was flawless in every aspect .We are happy that APGJF has been recognised as a high-quality platform and now become an important milestone in the trade fair calendar of South India. A clear indication of this is that we have already received many confirmations for participation in APGJF 2025.”
Among the highlights of the three-day event was the Stars of Andhra Pradesh Awards & Networking Nite held on the evening of Dec 13th 2024 at Novotel Vijayawada where leading jewellers and key supporters who have helped uplift the trade were felicitated. Adding sparkle to the event was the presence of Miss Mannara Chopra, popular actress and celebrity in South India Cinema has filled the evening with glitter and glamour.
JB Insights
What Happens When The World’s 0.03% Of Diamonds Meet 131 Pairs Of Masterful Hands At QWEEN?
QWEEN Brings Together Traceable Natural Diamonds, Japanese Craftsmanship and Precision-Led Jewellery Making Through Rosy Blue and Kashikey.
QWEEN, India’s first self-discovery, 100% natural experiential luxury jewellery brand, has detailed the strategic roles of Rosy Blue and Kashikey in powering its product proposition. Beyond being investors in the brand, Rosy Blue and Kashikey serve as QWEEN’s core supply-chain and craftsmanship partners, respectively, bringing together traceable access to 100% natural diamonds and nearly a century of Japanese craftsmanship expertise.
You know the diamond. But do you know its journey?
As QWEEN’s single strategic supply-chain partner, Rosy Blue brings over six decades of diamond expertise and sourcing capabilities to the brand. This partnership enables QWEEN’s Mine to Marvel™ initiative, allowing consumers to trace their diamonds back to their mine of origin.
At QWEEN, the story behind the stone is as important as the sparkle you see. And not every diamond makes it into a QWEEN. Only 0.03% of the world’s diamonds that enter QWEEN’s selection process meet its exacting standards.
Every QWEEN diamond is 100% natural and perfectly cut, meeting the Hearts & Arrows standard. At the QWEEN store, consumers can see that precision for themselves through specialised viewers.
“At Rosy Blue, we believe that trust must be established across the entire value chain. Our partnership with QWEEN brings together exceptional natural diamonds, greater traceability and consistent product standards, giving consumers greater visibility into the journey of their diamond and a clearer understanding of what makes it exceptional,” said Ms. Manali Jayant Parekh, Director, Rosy Blue.
But knowing the diamond is only half the story. What happens to it next matters just as much.
QWEEN’s strategic craftsmanship partner, Japanese luxury jewellery house Kashikey, brings nearly a century of jewellery-making expertise to the brand. Founded in 1928, Kashikey’s craftsmanship informs the construction, setting and finishing of QWEEN jewellery.
A QWEEN jewel is made by 131 pairs of masterful hands. From planning, cutting and polishing to setting and quality checks, every pair brings a decade or more of specialised expertise to the piece before it reaches the woman who wears it.
That attention to detail extends to the smallest elements of the jewellery. One example is QWEEN’s four-prong setting, which leaves more of the diamond visible than a conventional six-prong setting while keeping it securely held.
“For nearly a century, Kashikey has pursued beauty through precision, balance and attention to detail. Our partnership with QWEEN brings this approach to jewellery created for the modern Indian woman, where every element, from the setting to the finish, is considered to enhance the beauty of the diamond while preserving the integrity of the piece,” said Mr. Hisao Kato, Chairman, Kashikey Co. Ltd.
Amit Kumar, Co-founder and CEO, QWEEN said:
“For us, these partnerships go well beyond investment. Rosy Blue, as our single strategic supply-chain partner, gives us the ability to build traceability, consistency and rigorous selection standards into every QWEEN diamond, while Kashikey brings decades of craftsmanship and precision to how we turn those diamonds into jewellery. We wanted all of that to be part of the product itself, so women can see and understand what makes a QWEEN piece different.”
From knowing where the diamond came from to understanding how precisely it was cut and how carefully it was crafted, QWEEN is building a jewellery experience where trust is not just a promise. It is something you can see for yourself.
With Rosy Blue as its single strategic supply-chain partner and Kashikey as its strategic craftsmanship partner, QWEEN brings together diamond expertise, traceability and nearly a century of Japanese craftsmanship to set a new standard for the jewellery a woman chooses to wear.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.