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APGJF 2023 concludes successfully; trade fraternity embraces innovation and creativity

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Andhra Pradesh’s largest B2B jewellery exhibition, ANDHRA PRADESH GEM AND JEWELLERY FAIR (APGJF) 2023, whichwas held at SS Convention Centre from Dec 8- 10, 2023was rated as a tremendous success by the exhibitors, visitors and organisers together. The exhibition has concluded with an overwhelming response with the crowded booths placing their orders to meet the upcoming wedding and festive season demand. APGJF is jointly organised by AP Bullion Gold Silver & Diamond Merchants Association and United Exhibitions, Chennai.

The show was inaugurated by the leaders of Andhra Jewellery Fraternity and opening was done with an auspicious puja event at the show venue. Shri. K. Vijay Kumar, State President, AP Bullion Association, the co-organiser of APGJF 2023, said, “The tremendous outcome for the second edition of APGJF has exceeded expectations of all participants & organisers and attributed the success to the trade fraternity for their open minded welcome to innovation and creativity shown in the jewellery collections put on display.

Everyone appreciated the strict implementation of the norms restricting entry to business visitors only. We also received positive feedback about the quality of arrangements made for the visitor convenience. This success has given us more courage to take Vijayawada on to a bigger picture and thanked the support from the industry across the region.” Said Shri Shantilal Jain, State Chief Organiser, AP Bullion Association.

APGJF is a proven and successful platform for all the manufacturers and wholesalers dealing with the studded jewellery collections as Andhra Pradesh is always termed as India’s most profitable jewellery market with retailers of all sizes are known for dealing majorly in studded and temple jewellery.

“APGJF is not only important for the retailers from Telugu states but also from neighbouring states as well because of the unique collections those were put on display matching the taste of the region and their cultural preferences. The collections were so satisfying that made most retailersto say that the show was almost at par with other major shows in India”. Said VK Manoj, Project Director, United Exhibitions, the co-organiser of APGJF.

The show had around 150 exhibitors in 300 booths spread over 75,000 sq. ft of exhibition space. Approximately 200,000 jewellery designs were displayed ranging from various collections in gold, diamond, silver jewellery and loose gemstones. Machinery, Tools and Showroom interiors, software services were also displayed and demonstrated in the halls.

Stars of Andhra Pradesh Jewellery Awards & Networking Nite held on the evening of Dec 8th 2023 at Novotel Vijayawada to felicitate the hidden gems who has contributed heavily towards the success of APGJF 2023. Regional Associations, Exhibitors in certain categories were awarded for their active involvement to make the event brighter and more beautiful.

The grand gala event was attended by Miss India Sini Sadanand Shetty, who is going to represent India on the Miss Universe 2024 pageant adding the sparkle to the glittering evening while joining the awardees on the stage. Leading stalwarts and legends from Andhra Gems & Jewellery industry were present at the networking evening sharing their experiences with the guests.

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JB Insights

Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life

Ketan Kothari , Director of Augmont

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Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

Ketan Kothari , Director of Augmont

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.

Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.

Why Choose Augmont Coins?

1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.

2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.

3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.

4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.

5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.

6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.

How Tradition Meets Technology

1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.

2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.

3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.

Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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