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APGJF 2022: A Record-Breaking Success for the Jewelry Industry

“Andhra Pradesh Gem and Jewellery Fair (APGJF) 2022 Shines Bright with Record-Breaking Footfall and Maximum Orders”
Exhibitors Experience Unprecedented Success from the Start
The show, which was held at the SS Convention Centre in Vijayawada on December 17th and 18th, attracted a large number of jewellers from across the southern states of India.
The event witnessed High Footfall and Maximum Orders
The exhibition saw record-breaking footfall, with trade visitors flocking to the venue from not only Andhra Pradesh but also from neighbouring states. The show generated business beyond expected levels for all exhibitors, particularly during the upcoming wedding and festival season.
Jewelry Industry’s Elite Recognized at Stars of Andhra Awards & Networking Nite
The APGJF also hosted the Stars of Andhra Awards & Networking Nite, an event held to recognize the stalwarts of the jewellery industry. The event took place at the Taj Vivanta on December 17th.
Organisers Reveal Plans for an Even Bigger and Better APGJF 2023.
The success of the APGJF 2022 has led to the announcement of the dates for the next fair. The APGJF 2023 will be held from December 8th to 10th, 2023.
The APGJF was organised by the Andhra Pradesh Bullion Gold Silver and Diamond Merchants Association and United Exhibitions, who reported that an aggressive promotional campaign and an eagerness among the trade led to the fair’s tremendous success. The organisers also announced that the fair will be a 3-day event in 2023 to ease the movement of crowds and facilitate trade visitors coming from longer distances.
Overall, the APGJF 2022 was a grand success that was celebrated by the entire jewellery industry. Organisers and exhibitors look forward to welcoming trade visitors, sponsors, and media to the APGJF 2023, which promises to be even bigger and better.

BrandBuzz
Celebrate Ganpati with Nishani Studio’s KiraKira Collection

This Ganpati season, elevate your festive style with Nishani Studio, India’s first truly customizable jewellery brand. For Ganpati, the brand’s KiraKira Collection offers a perfect blend of sophistication and sparkle, making it the ideal festive companion.
Featuring predominantly green-hued designs, a color that beautifully complements traditional Indian attire the collection includes intricately designed danglers, bold hoops, and timeless necklaces, bracelets, and rings. Each piece is crafted to pair effortlessly with a silk saree, a festive kurta set, or vibrant Indo-fusion attire.

Suhani Garg, Co-founder of Nishani Studio, shares: “Festivals like Ganpati are about family, tradition, and togetherness but also about expressing yourself with joy and confidence. With Nishani’s KiraKira collection, we wanted to create jewellery that celebrates both modern versatility and timeless Indian elegance. It’s designed to let every woman shine her own way while keeping the festive spirit alive.”





BrandBuzz
THIS ONAM, CELEBRATE ABUNDANCE WITH THE TIMELESS BEAUTY OF PLATINUM

Onam is a season defined by abundance — of joy, togetherness, and new beginnings. This Onam, platinum is more than a festive purchase. It is a celebration of abundance itself.
At a moment when consumers are seeking jewellery that feels both contemporary and lasting, platinum answers with designs that are versatile, distinctive, and deeply meaningful.
From the bold, resilient creations of Men of Platinum to the graceful expressions of Platinum Evara, and the enduring markers of commitment in Platinum Love Bands, every piece tells a story of individuality that is deeply personal and rich with emotional depth.
BrandBuzz
Tryst Collection: Where Bold Geometry Meets Timeless Elegance The Zen Diamond

Tryst Collection is a celebration of modern design, luxurious craftsmanship, and versatile style. True to its name, Tryst symbolizes convergence — of geometric lines and artistic expression, but also of emotions, generations, and celebrations. Designed to be both contemporary and festive, the pieces resonate across occasions and age groups, offering jewellery that is as meaningful as it is striking. Whether dazzling at a wedding, accentuating a festive gathering, or making a statement at a soirée, the Tryst Collection embodies a refined yet versatile elegance that speaks to the modern jewellery connoisseur.

The Tryst Collection Earrings redefine geometric elegance with a bold, ladder-inspired design. Crafted in warm rose gold, each step showcases a smooth inner surface contrasted by an outer edge adorned with brilliant-cut diamonds, creating a sophisticated play of light and texture. Accentuating the design, two sapphires in varying sizes are set into each earring, offering a captivating pop of deep blue against the gold-and-diamond setting. Versatile and timeless, these statement earrings transition seamlessly from intricate bridal attire to contemporary evening looks, perfectly capturing the modern, graceful, and refined spirit of the Tryst Collection.
The Tryst Emerald Necklace reimagines the collection’s ladder motif with a sunbeam-and-flower-inspired silhouette, radiating both structure and softness. Crafted in warm rose gold, the design alternates between polished segments and diamond-encrusted sections, creating a harmonious play of light and texture. Seven square-cut emeralds bloom along the piece like petals in full splendour, their vivid green hues offering a striking contrast to the gold and diamonds. Distinctive and radiant, this necklace captures the vibrant sophistication at the heart of the Tryst collection.


The Tryst Emerald Earrings reinterpret the signature ladder motif in a radiant sunbeam-inspired silhouette, blending geometry with fluid elegance. Crafted in warm rose gold, the design features alternating segments of polished metal and diamond-encrusted rungs, creating a dynamic interplay of shimmer and shine. At the heart of each earring, two square-cut emeralds in vivid green take centre stage, their rich colour offering a striking contrast to the gold and diamonds. These earrings are a bold yet refined reflection of convergence, where generations meet through shared style, where tradition flows seamlessly into modernity, and where festive joy aligns with contemporary flair. Vibrant and versatile, they embody the many emotions and moments jewellery is meant to celebrate.
The Tryst Collection Necklace is a striking expression of modern luxury, featuring a ladder-inspired design that subtly widens towards the centre for a bold focal point. Its outer edges are sculpted in lustrous rose gold, while the inner surfaces shimmer with a fine pavé of brilliant-cut diamonds, offering an elegant contrast of textures. Seven vivid sapphires are thoughtfully placed along the length, their rich blue hues lending depth and drama to the piece. Created as more than just a statement, this necklace represents the coming together of style and sentiment, festivity and elegance. Just as its geometric lines converge, so too does it bring together multiple emotions, making it a piece equally meaningful for weddings, festivals, and modern soirées.

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