Brand Talks
Aneet Padda Joins Hands with Mia by Tanishq to Champion Everyday Self-Love in New Festive Campaign
Fine jewellery label Mia by Tanishq has announced Gen Z sensation Aneet Padda as its newest brand ambassador, marking a bold step in connecting with younger audiences. Known for her fearless charm and vibrant individuality, Padda perfectly reflects Mia’s philosophy of celebrating modern, confident women who embrace their uniqueness.
The partnership launches with Mia’s new festive campaign, titled ‘Precious, Every Day’, which positions jewellery not as a marker for milestones, but as an everyday companion in self-expression. The campaign features Padda donning a standout diamond choker from Mia’s latest ‘Manifest’ collection, inspired by traditional Indian motifs like palace arches, paisleys, and lotus flowers, reimagined in gold, diamonds, pearls, and colourful gemstones including sapphires and aventurine quartz.
The campaign film captures a heartwarming narrative: Padda, getting ready for what appears to be a special outing, thoughtfully adorns herself in Mia’s jewellery. When asked by her younger sister where she’s headed, Padda replies—through a knowing glance in the mirror—that the evening is for herself. It’s a subtle yet powerful message that reflects the core of Mia’s identity: celebrating oneself, without needing a reason.
Shyamala Ramanan, Business Head of Mia by Tanishq, explained, “Today’s woman values self-love not just during milestones, but in everyday moments. That’s what ‘Precious, Every Day’ is about. Aneet Padda brings this message alive with her authenticity and modern spirit.”
Echoing the sentiment, Aneet Padda said, “I’m excited to be the face of Mia. It’s a brand that celebrates the everyday sparkle we all carry. I love how Mia empowers women to look in the mirror and feel good—without waiting for a special occasion.”
Mithila Saraf, Chief Executive Officer, Famous Innovations, said “Precious, every day reflects the truth of every woman out there who knows that she’s special, every single day and doesn’t need a reason to celebrate herself. And for those of us who forget this once in a while, it’s a reminder to love ourselves a little more and treat ourselves a little better. Mia’s jewellery is a symbol of that self-love and confidence, one that doesn’t need any milestone, occasion or external motivation – to buy, to wear and to enjoy.”
With over 2,500 contemporary designs in 14kt and 18kt gold, and a presence across 75 Indian cities and three stores in the UAE, Mia continues to grow as a jewellery brand made for the young, stylish, and self-assured. This new campaign not only showcases the elegance of Mia’s craftsmanship but also pushes forward a refreshing cultural narrative: that everyday moments deserve to be celebrated—with confidence, grace, and sparkle.
Brand Talks
Gargi by P N Gadgil and Sons launches Diwali-Dussehra campaign with brand ambassador Mithila Palkar
Gargi by P N Gadgil and Sons is proud to announce its highly anticipated Diwali-Dussehra 2025 campaign, which features brand ambassador Mithila Palkar in a celebration of modern Indian femininity and festive beauty. The multi-channel initiative is the result of a year of successful collaboration between the famous actor and the well-known fashion brand.
A Year of Real Storytelling
Mithila Palkar has become the face of Gargi by P N Gadgil and Sons. She represents the brand’s values of confidence, cultural pride, and effortless modern style. The Gargi woman still loves her natural grace and real connection with people all over India. This festive campaign is a big step forward in their ongoing partnership.
Mithila Palkar, well-known actress and multifaceted personality, says, “Working with Gargi by P N Gadgil and Sons over the past year has been an amazing journey. This festive campaign is especially important to me because it honours not only the beautiful designs and fine craftsmanship, but also the true meaning of these festivities for us: the victory of good, the triumph of light, and the joy of coming together to celebrate. Every piece tells a story of how the past meets the present, just like the women who wear them.”
The Festive Campaign: A 360-Degree Party
This Diwali-Dussehra campaign is Gargi’s biggest project yet. It creates an immersive brand experience across many platforms:
Captivating Digital Content: Beautifully crafted video stories featuring Mithila in the festive collection will be shared on social media, bringing the magic and warmth of Diwali and Dussehra celebrations to life through real-life stories and stunning cinematography.
Commanding Outdoor Presence: Strategic hoarding placements in important city areas will show off the campaign’s stunning visuals, making Gargi by P N Gadgil and Sons the voice of festive elegance this season.
Experience in the store: With campaign visuals and installations that invite customers to step into the Gargi universe and experience the collection firsthand, exclusive in-shop branding will turn retail destinations into magical places.
A Vision Based on Tradition and New Ideas
Aditya Modak, CEO and Co-Founder of Gargi by P N Gadgil and Sons, said, “Our partnership with Mithila has changed the Gargi brand. She represents everything we believe in: being real, being graceful, and having a deep respect for tradition while also having a modern view. This Diwali-Dussehra campaign is the biggest one we’ve ever done. We want to reach our customers no matter where they are, whether they’re scrolling through their feeds, driving through the city, or walking into our stores. We want every touchpoint to honour the modern Indian woman and the rich cultural tapestry she stands for.”
Honouring Light, Victory, and Women’s Strength
The campaign does a great job of combining the meaning of Dussehra (the victory of good over evil) and Diwali (the festival of lights) with modern stories about empowerment, celebration, and the many different lives of Indian women today. Each piece in the collection shows how classic style can work with contemporary design.
The Collection
The Diwali-Dussehra collection features beautiful traditional craftsmanship, bright holiday colours, and modern shapes with classic touches. It is made for the woman who respects her heritage while making her own way.
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