JB Insights

Anant Jewels and Technologies

On a mission to educate the market on reliability, efficiency, and cost-effectiveness of locally manufactured jewellery machinery

Published

1 year ago

March 27, 2025

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Anant Jewels and Technology is on a mission is to educate the market on the reliability, efficiency, and cost-effectiveness of locally manufactured machinery. It actively promotes the ‘Make in India’ initiative by highlighting cost savings, quick availability, superior service, and easy access to spare parts. The focus has always been sustainability, eco-friendly Innovate energy-efficient and environment friendly products.

Anant Jewels and Technology has a vast portfolio of jewellery manufacturing machinery including: Gold, Silver and Platinum Automatic and Manual Refining Machines, Acid Hood with Scrubbers, Graining Machines, Induction Melting Furnaces, Dust Burning Furnaces, Effluent Treatment Plants, Z. L. D. Plants, Belt Soldering Furnaces, Control Atmosphere Annealing Furnaces, Copper/ Iron Dissolving Plants for Hollow Chains and jewellery, Casting, Filling, Stone Setting, Polishing Setups, Vacuum and Diaphragm Pumps, All types of Consumables, Chemicals, Spares, Cupels, Gold Reagent.

Anant Jewels and Technology offer various services and consultancy for: End -to- End Refining Solution for Gold, Platinum & Silver, Jewellery Manufacturing Machinery Sourcing, Factory Setups for Dore Bar Refining, Chains, Casting Jewellery & Diamond Studded Gold & Platinum Jewellery, Loss Management Systems for Precious Metals.

Naresh Balani, Founder and MD-Anant Jewels and Technology and Vice Chairman, JMA Forum speaks on the challenges faced by jewellery machinery sector.

Anant Jewels and Technologies as Jewellery machinery manufactures in India is contributing to MAKE IN INDIA. What are the challenges you face?

The Indian jewellery manufacturing sector faces intense competition from foreign brands, as many jewellers still prefer imported machinery due to its perceived higher precision and reliability. A lack of significant R&D investment has slowed the development of next-generation, high-precision machines, and many jewellers remain unaware of the high-quality Indian-made alternatives.

At Anant Jewels and Technologies, our mission is to educate the market on the reliability, efficiency, and cost-effectiveness of locally manufactured machinery. We actively promote the ‘Make in India’ initiative by highlighting cost savings, quick availability, superior service, and easy access to spare parts.

A major challenge in the industry is the lack of skilled technicians and formal training programs for jewellery machine operators, leading to maintenance issues. To address this, we are investing in training programs, live demonstrations, and hands-on workshops to upskill the workforce and help jewellers maximize machine efficiency and longevity.

With the right support from the Indian government and strategic investments, we can accelerate R&D and develop advanced automation solutions to compete with global brands. Through jewellery machinery exhibitions (like JMAIIE), online marketing, and direct engagement with jewellers, we are already making strides in increasing awareness and adoption of Indian-made machinery.

Anant Jewels and Technologies is committed to overcoming competition, service challenges, and positioning India as a global leader in jewellery machinery manufacturing. Our innovation-driven approach is paving the way for a more self-reliant and technologically advanced industry.

Comment on your future plans.

Our focus has always been sustainability, eco-friendly Innovate energy-efficient and environment friendly products. While specific future plans have not been publicly disclosed we at Anant Jewels and Technologies are committed to innovation and growth. Our company aims to enhance its product offerings continually, integrating advanced technologies to meet evolving jewellery industry demands. Our clients are encouraged to stay connected through official communication channels for updates on new products and services.

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JB Insights

The Role Of Hallmarking and Transparency In Strengthening Consumer Confidence

By Suresh Krishnan, Vice President – Sales, PNG Jewellers

Published

2 days ago

September 5, 2026

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In India, jewellery is equally an emotional purchase and a significant financial transaction. As consumers become more informed and digitally empowered, trust is increasingly becoming a decisive factor alongside design, price and brand reputation. Hallmarking has played an important role in creating that trust by giving consumers third-party assurance of precious-metal purity.

India’s hallmarking ecosystem has expanded significantly. BIS data shows that hallmarking registrations increased from 34,647 to 1,37,315 between April 2021 and March 2022 *1, while more than 8.72 crore gold and silver articles were hallmarked during that year. The introduction of the six-digit Hallmark Unique Identification (HUID) in 2021 has further strengthened traceability. Consumers can verify a gold article’s HUID through the BIS CARE app, adding an independent layer of assurance at the point of purchase.

For an organised retailer, this becomes particularly relevant as jewellery discovery increasingly moves online. A customer may discover a product on social media, compare it on an e-commerce platform and complete the transaction digitally. In such a journey, hallmarking helps bridge the trust gap created by the absence of physical touch and feel. When purity is independently verifiable, consumers can make online purchases with greater confidence.

The opportunity is also expanding beyond gold. BIS has brought both gold and silver under its hallmarking framework. In FY2024-25, more than 32 lakh silver jewellery articles*2 were hallmarked. The revised IS 2112:2025 introduced HUID-based hallmarking for silver on a voluntary basis from September 2025, creating greater traceability and consumer assurance in a category that is increasingly relevant to younger and value-conscious buyers.

This evolution matters commercially. KPMG’s India CX Report 2025*3 found that 27% of fine-jewellery customers are more confident in authenticity, quality and value when they trust a brand, while 9% said they would explore another brand if jewellery appeared overpriced for its quality. These findings underline why trust is not simply a compliance issue; it directly influences consideration and willingness to pay.

Contributing to the larger goal of organised and transparent trade, hallmarking has now been integrated as part of the broader customer experience across stores, CRM and e-commerce. As India’s jewellery market becomes increasingly omnichannel, the brands that communicate purity, pricing and policies clearly will be better positioned to convert digital discovery into purchase and, more importantly, build relationships that extend beyond a single transaction. The future of jewellery retail will therefore be defined not only by what consumers see, but by how confidently they can verify what they are buying and hallmarking takes care of that concern efficiently.