New Premises
Amaris Debuts First Flagship Store in Hyderabad, Marking 10th Anniversary
Jewellery brand expands beyond New Delhi with a 2,750 sq-ft boutique in Banjara Hills, unveiling exclusive collection ‘Hyphen’.
Contemporary fine jewellery label Amaris has launched its first flagship store outside of New Delhi, choosing Hyderabad’s upscale Banjara Hills for the milestone opening. The store debut coincides with the brand’s tenth anniversary and marks the beginning of its broader national expansion strategy.
To commemorate the launch, Amaris introduced a special capsule collection titled Hyphen, available exclusively at the Hyderabad boutique. The collection features a blend of Zambian emeralds, kunzites, tourmalines, and F-G colour diamonds, designed to embody the fusion of tradition and contemporary design.
The 2,750 square-foot boutique is divided into three curated zones: On The Go for everyday essentials, Glitterati for cocktail and statement jewellery, and Heritage for bridal and heirloom pieces. The store also features a private, invitation-only VIP Lounge offering early access to limited-edition collections and personalized styling services.
Staying true to its design-forward and digital-first philosophy, the boutique incorporates interactive digital touchpoints and showcases the brand’s signature Amaris Blue Wall, blending technology with artistry to enhance the customer experience.
The launch event was attended by several prominent guests including Sudha Reddy, Bobby Kandhari, and Kamala Anagani, adding a touch of glamour to the celebratory evening.
With its Hyderabad launch, Amaris sets the stage for further retail growth while continuing to build on its reputation for contemporary luxury rooted in craftsmanship and individuality.

“Launching our flagship in Hyderabad is both a strategic and deeply personal milestone,” said Prerna Rajpal, founder and creative director of Amaris Jewels, in a press release. “This city’s design legacy, discerning clientele, and celebration of individuality in luxury make it the perfect place to begin our next chapter.”
New Premises
From Mumbai to Delhi: House of Quadri Brings Its Signature Diamond Experience to the Capital
“House of Quadri expands to Delhi, offering immersive experiences and showcasing iconic lab-grown diamond collections Allure and Ellipses, while championing ethical luxury and personalized craftsmanship.”
After the success of its flagship in Mumbai’s heritage district of Fort, House of Quadri unveils its second retail destination in Delhi, marking a significant milestone in the brand’s journey. Known for redefining fine jewellery through its philosophy of “Luxury as a Habit,” the brand continues to champion the beauty, accessibility, and sustainability of lab-grown diamonds.
The Delhi store introduces patrons to House of Quadri’s most iconic design narratives, offering an immersive experience that celebrates craftsmanship, innovation, and timeless appeal. At its heart lie two exquisite edits, Allure and Ellipses, each reflecting the brand’s signature design language. The Allure collection reinterprets the marquise and pear cuts with a bold, modern sensibility. Traditionally associated with grace and sophistication, these forms are now imagined through sculptural silhouettes that fuse drama with delicacy. The elongated marquise and graceful pear are transformed into contemporary expressions of individuality, embodying the balance between strength and elegance that defines House of Quadri’s aesthetic.



In contrast, Ellipses celebrates the oval cut, geometry’s most elegant rebellion, with jewels that exude quiet sophistication. The collection highlights the flattering fluidity of the oval shape, crafted to enhance the natural grace of the hand. Through thoughtful detailing, subtle elongations, and refined symmetry, each piece captures the brand’s commitment to effortless modernity and timeless allure.
Beyond its curated collections, House of Quadri continues to celebrate personal expression through bespoke creations. Clients are invited to collaborate with the brand’s artisans to design rings that reflect their individuality whether marquise, oval, round, or an unconventional silhouette each transformed into an heirloom that carries personal meaning.

“For us, Delhi was never about replication, but evolution,” says Vaibhav Karnavat, Founder & CEO of House of Quadri. “We wanted to bring our most iconic collections to a city that deeply appreciates craftsmanship and culture. This store represents our ongoing journey, a celebration of modern design, ethical luxury, and everyday elegance.”
More than just an expansion, the Delhi store embodies the evolution of thought and forms a space where diamonds are not reserved for occasions but designed to be lived with. It invites every visitor to experience fine jewellery as an extension of self-wearable art that celebrates individuality, emotion, and the quiet luxury of everyday life.
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