New Premises
Amaris Debuts First Flagship Store in Hyderabad, Marking 10th Anniversary
Jewellery brand expands beyond New Delhi with a 2,750 sq-ft boutique in Banjara Hills, unveiling exclusive collection ‘Hyphen’.
Contemporary fine jewellery label Amaris has launched its first flagship store outside of New Delhi, choosing Hyderabad’s upscale Banjara Hills for the milestone opening. The store debut coincides with the brand’s tenth anniversary and marks the beginning of its broader national expansion strategy.
To commemorate the launch, Amaris introduced a special capsule collection titled Hyphen, available exclusively at the Hyderabad boutique. The collection features a blend of Zambian emeralds, kunzites, tourmalines, and F-G colour diamonds, designed to embody the fusion of tradition and contemporary design.
The 2,750 square-foot boutique is divided into three curated zones: On The Go for everyday essentials, Glitterati for cocktail and statement jewellery, and Heritage for bridal and heirloom pieces. The store also features a private, invitation-only VIP Lounge offering early access to limited-edition collections and personalized styling services.
Staying true to its design-forward and digital-first philosophy, the boutique incorporates interactive digital touchpoints and showcases the brand’s signature Amaris Blue Wall, blending technology with artistry to enhance the customer experience.
The launch event was attended by several prominent guests including Sudha Reddy, Bobby Kandhari, and Kamala Anagani, adding a touch of glamour to the celebratory evening.
With its Hyderabad launch, Amaris sets the stage for further retail growth while continuing to build on its reputation for contemporary luxury rooted in craftsmanship and individuality.
“Launching our flagship in Hyderabad is both a strategic and deeply personal milestone,” said Prerna Rajpal, founder and creative director of Amaris Jewels, in a press release. “This city’s design legacy, discerning clientele, and celebration of individuality in luxury make it the perfect place to begin our next chapter.”
New Premises
CaratLane Celebrates 17th Anniversary with Grand Store Launch in Chennai Featuring Actress Kayadu Lohar
CaratLane, India’s leading omnichannel jewellery brand, celebrated its 17th anniversary with the grand opening of its newest store on Usman Road in Chennai, Tamil Nadu today. The launch, attended by popular Tamil actress and brand associate, Kayadu Lohar, marks a significant milestone in the brand’s journey and its deep-rooted connection with customers in the region.
For its 17th anniversary, CaratLane launched the new 1,400 sq. ft. store on Usman Road in Chennai. The opening was attended by actress and brand associate, Kayadu Lohar, whose long-standing partnership with the brand underscores its commitment to authentic connections. The store strengthens CaratLane’s presence in Chennai, its key market in South India.
The brand’s Tamil Nadu revenue for FY26 (year-to-date till August) grew by nearly 30% compared to the same period in FY25. Within this, Chennai contributed a significant 33% increase, reaffirming its role as the anchor market for the brand’s growth.
Reflecting on this special occasion, Saumen Bhaumik, Managing Director, CaratLane, commented: “We celebrate our 17th anniversary with the launch of this new format store in Usman Road, the heart of Jewellery in Chennai. We are delighted to announce our association with Kayadu Lohar, one of the rising stars of TN filmdom, as our Brand Ambassador on this momentous occasion. In many ways than one, this day marks a new beginning for Caratlane in TN, which is where everything began!”
The new store offers CaratLane’s signature retail experience, showcasing collections that cater to everyday wear, festive occasions, and life’s special milestones. By combining design-led innovation with local sensibilities, CaratLane ensures that its offerings resonate deeply with customers in Tamil Nadu and across South India.
With a strong and expanding presence across the country, CaratLane remains committed to its vision of making high-quality, contemporary jewellery accessible to a wider audience. The company plans to continue its expansion into more tier-2 and tier-3 towns, introduce locally inspired designs, and invest in technology to enrich the customer journey both online and offline.
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