Delhi-based handcrafted jewellery brand AMAMA has raised $1 million in funding from Mistry Ventures LLP in a move aimed at accelerating its expansion and strengthening its foundation for long-term growth. This marks the brand’s second round of funding, following its initial investment from She Capital Trust.

The newly secured capital will be channelled into expanding AMAMA’s operational footprint, enhancing its supply chain and tech infrastructure, and scaling its product and design teams. A key focus will be amplifying the brand’s global storytelling around Indian artisanal craftsmanship fused with modern design sensibilities.

Founded in 2019 by Nikita Gupta, AMAMA has carved a niche in the fashion accessory space with its distinctive hand-embroidered, 22kt gold-plated brass jewellery. The brand operates with a dedicated in-house team of over 85 skilled artisans, combining traditional techniques with contemporary aesthetics.

AMAMA is now gearing up to open new stores in Mumbai and Ahmedabad, along with two more outlets in the Delhi NCR region, reinforcing its physical retail presence. It is also exploring travel retail opportunities and pursuing international expansion through global exhibitions, curated showcases, and partnerships with overseas multi-brand outlets.

Commenting on the milestone, Nikita Gupta, Founder of AMAMA, said, “This isn’t just a win for AMAMA, it’s a win for bold, rooted design from India. With this backing, we’re ready to scale new heights, explore new geographies, and continue crafting pieces that speak louder than trends.”

With this strategic investment and a strong vision, AMAMA is set to elevate its brand presence and champion India’s rich legacy of handcrafted jewellery on the global stage.