National News
AMAMA Secures $1 Million from Mistry Ventures to Accelerate Growth and Global Expansion
The Delhi-based jewellery brand will use the funding to scale operations, strengthen infrastructure, and amplify its presence in domestic and international markets.
Delhi-based handcrafted jewellery brand AMAMA has raised $1 million in funding from Mistry Ventures LLP in a move aimed at accelerating its expansion and strengthening its foundation for long-term growth. This marks the brand’s second round of funding, following its initial investment from She Capital Trust.
The newly secured capital will be channelled into expanding AMAMA’s operational footprint, enhancing its supply chain and tech infrastructure, and scaling its product and design teams. A key focus will be amplifying the brand’s global storytelling around Indian artisanal craftsmanship fused with modern design sensibilities.
Founded in 2019 by Nikita Gupta, AMAMA has carved a niche in the fashion accessory space with its distinctive hand-embroidered, 22kt gold-plated brass jewellery. The brand operates with a dedicated in-house team of over 85 skilled artisans, combining traditional techniques with contemporary aesthetics.
AMAMA is now gearing up to open new stores in Mumbai and Ahmedabad, along with two more outlets in the Delhi NCR region, reinforcing its physical retail presence. It is also exploring travel retail opportunities and pursuing international expansion through global exhibitions, curated showcases, and partnerships with overseas multi-brand outlets.
Commenting on the milestone, Nikita Gupta, Founder of AMAMA, said, “This isn’t just a win for AMAMA, it’s a win for bold, rooted design from India. With this backing, we’re ready to scale new heights, explore new geographies, and continue crafting pieces that speak louder than trends.”
With this strategic investment and a strong vision, AMAMA is set to elevate its brand presence and champion India’s rich legacy of handcrafted jewellery on the global stage.
National News
This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey
This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey.
While jewellery is often associated with weddings and festivals, Dhirsons Jewellers, Dhiraj Dhir Group believes the most meaningful pieces are the ones that mark a woman’s personal milestones. This Women’s Day, the brand celebrates these moments with the theme “Honouring Milestones, Not Occasions.”
Moving beyond traditional celebrations, the brand highlights moments that truly define a woman’s journey. These personal achievements often go uncelebrated, yet they mark some of the most meaningful chapters in her life.
The campaign also introduces the idea of “a colour for every milestone.” Gold symbolises the woman who built her own foundation, reflecting strength and independence, while white represents the woman who chose to heal and begin again. Through this thought, Dhirsons Jewellers encourages women to recognise their journeys and celebrate the paths they have created for themselves.
Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said, “People often ask me what we create at Dhirsons, and my answer is simple, we don’t make jewellery for occasions, we create it for the milestones in a woman’s journey.
Over the years, I have seen women walk into our store at defining moments in their lives, celebrating a success, marking a hard-earned achievement, or simply choosing themselves for the first time. That is when I realised that jewellery is never just about gold or diamonds. It becomes a reminder of strength, growth, and a promise she once made to herself. That is why every piece we create is designed to outlive trends, because when a woman wears something truly meaningful, it becomes a part of her story.”
At its heart, the campaign celebrates the moments of courage, growth, and self-belief that shape a woman’s journey and recognises that these milestones deserve to be honoured and remembered when they happen.
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