GJEPC launched SAJEX at the Curtain Raiser event in Jeddah and was graced by the esteemed Hon’ble Chief Guest,  Fahad Ahmed Khan Suri, Consul General of India to Jeddah, Kingdom of Saudi Arabia,  Eng. Raed Ibrahim Almudaiheem, First Vice Chairman, Jeddah Chamber of Commerce, and  Sheikh Ali Batarfi Al Kindi, President, Jeddah Jewellery Association, alongside the GJEPC leadership team Including  Kirit Bhansali, Chairman,  Nirav Bhansali, Convener, National Events, and  Sabyasachi Ray, Executive Director.✨

The Curtain Raiser in Jeddah marked a dynamic exchange between the gem and jewellery communities of India and Saudi Arabia. The event served as a vibrant platform for sharing insights, exploring business opportunities, and discussing the immense potential of bilateral trade and collaboration between the two nations’ jewellery sectors. A precursor to the main event – SAJEX 2025, scheduled during 11th -13th September, 2025.

In a step towards enriching customer experiences with meaningful knowledge and trust, Tanishq, India’s most trusted jewellery brand from Titan Company Limited (a Tata Group company), has collaborated with Gemological Science International (GSI) to bring specialized gemological sales training to its retail and corporate teams across India.

At Tanishq, jewellery has always been more than just a product; it is a personal milestone for every customer. With this belief, the brand has consistently focused on creating an environment where customers feel informed, confident, and understood while making their jewellery purchases.

This collaboration with GSI is a reflection of that commitment, aiming to equip Tanishq teams with a deeper understanding of diamonds, colored stones, and jewellery craftsmanship while weaving in Tanishq’s unique design philosophy and product collections to enhance every conversation with customers. By blending practical gemological knowledge with Tanishq’s brand ethos, the program will support team members in helping customers appreciate the craftsmanship and quality behind every jewellery piece.

At Titan Jewellery Division trust and transparency are at the heart of every customer interaction. Our collaboration with Gemological Science International (GSJ) has played a key role in strengthening this promise. Their diamond and gemstone certification programs have equipped our frontline teams at Tanishq and Mia with deep product knowledge and confidence. GSJ has also helped us shape compelling in-store narratives and customer education tools enabling us to deliver a jewellery experience that’s rooted in authenticity, expertise and care. We value this ongoing partnership and the shared commitment to building informed teams and confident customers. Hemang Nensee- Tanishq, Lead-Retail Capability Jewellery said.

Ramit Kapur, Managing Director, GSI, added, “We are proud to support Tanishq in its mission to bring a higher level of transparency and education to jewellery retail. Our programs are designed to empower sales professionals with gemological tools that inspire trust and confidence.”

Through this partnership, Tanishq and GSI aim to bring customers a jewellery buying experience that is not only beautiful and personal but also transparent and reassuring, where knowledge and care come together to celebrate every milestone in a customer’s journey.

In a fast-globalising world, Indian jewellers are no longer content with playing just a domestic game. GJEPC’s inaugural Market Familiarisation Programme (FAM) at the India Jewellery Exposition Centre (IJEX) in Dubai offered emerging exporters practical exposure and real-time market understanding. The pilot edition, held in late June 2025, brought together 12 diverse participants ready to explore, learn, and leap into the global jewellery trade.

As Indian jewellery manufacturers and aspiring exporters set their sights on international growth and step into global markets, the India Jewellery Exposition Centre (IJEX), Dubai, has rolled out a timely initiative to guide their journey. The Market Familiarisation Programme (FAM), launched under the GJEPC’s Exporter Mentorship framework, is designed to simplify the leap into exports—offering real-world exposure, market intelligence, and hands-on learning over a focused one-week module.

At its core, the IJEX FAM Programme aims to:

• Simplify processes and amplify impact using the IJEX platform.
• Onboard and empower emerging jewellers with the skills and knowledge required for global expansion.
• Provide an introduction and overview of the UAE market’s jewellery trends and industry dynamics.
• Enable and nurture trade ties with the local trade ecosystem and potential clients.
• Help participants understand cultural influences on jewellery preferences, which directly impact design, marketing, and sales strategies.

Held from 23-28 June 2025, the pilot batch welcomed 12 jewellery exporters from across India representing the gold, diamond, silver, and lab-grown jewellery segments. The programme featured store visits, market tours, and sessions with domain experts—including a valuable deep-dive with renowned jewellery consultant Mr. Raj Sahai, who walked participants through consumer behaviours, pricing strategies, and regional trade protoc