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All non-natural diamonds to be labelled only as “synthetic: CIBJO

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The World Jewellery Confederation (CIBJO) plans to undo a decision it made back in 2010. It now wants all non-natural diamonds to be labelled only as “synthetic.”

This means the terms “laboratory-grown” and “laboratory-created” will be removed from CIBJO’s Diamond Blue Book (the global reference for diamond terminology and trade practices) and from related ISO Standards.

CIBJO also says the 4Cs grading system should apply only to natural diamonds, just as the GIA has recently decided.

Udi Sheintal, president of CIBJO’s Diamond Commission, explained that the earlier acceptance of “lab-grown” terminology was well-meaning but turned out to be a mistake.

He added that synthetic diamonds have often been marketed as more ethical, sustainable, and conflict-free—claims that, he argued, are usually not backed by evidence.

Udi Sheintal also stressed the need for clearer transparency. He said marketing should make it clear that synthetic diamonds are not grown in “laboratories,” but manufactured in industrial facilities using artificial processes.

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DiamondBuzz

Sarine bets on niche AI to drive its next chapter

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For years, Sarine Technologies has been best known as the quiet force behind the diamond industry’s transformation—its machines guiding cutters, grading stones, and stripping away much of the subjectivity from gem evaluation. Now, the company is turning the page, with a new playbook centered squarely on specialised artificial intelligence.

Rather than chasing the hype of general-purpose AI, Sarine is sharpening its focus on domain-specific tools designed to deliver measurable, real-world results. In diamonds, that has meant higher yields from rough stones, consistent polished grading, and lower costs through automation. In effect, the company has turned precision into a business model.

The strategy is no longer confined to gemstones. Sarine’s investment in Kitov.ai signals a leap into industries where failure is costly—think aerospace, automobiles, and advanced medical devices. Kitov’s inspection technology uses AI to convert CAD designs into automated quality checks, cutting down on engineering hours while raising standards of accuracy.

To Sarine, this kind of AI is less about flashy capabilities and more about building defensible advantages. As the company frames it, specialised AI isn’t just a tool—it’s a moat, one that protects value by delivering outcomes generic platforms can’t match.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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