GlamBuzz
Alia Bhatt Unveils Malabar Gold & Diamonds’ ‘Solitaire One’ Collection, Celebrating Life’s Precious Moments
Malabar Gold & Diamonds has unveiled its latest Solitaire One collection, featuring exquisite natural solitaire diamonds designed to celebrate life’s milestones. Bollywood star Alia Bhatt stars in a captivating video campaign, highlighting the collection’s elegance and timeless brilliance.
The Solitaire One range includes necklaces, rings, earrings, and bracelets, crafted with intricate designs and premium diamonds. Emphasizing sustainability and ethical sourcing, the collection also offers exclusive benefits like guaranteed buyback, insurance, and certified diamonds.
Committed to fair wages and environmentally responsible practices, Malabar Gold & Diamonds invites customers to explore the collection, which blends luxury with responsible craftsmanship.
GlamBuzz
P.C. Chandra Jewellers Appoints Ayushmann Khurrana as National Brand Ambassador
Strategic Partnership Signals Shift Towards Youth-Focused, Pan-India Expansion and Authentic Storytelling
P.C. Chandra Jewellers has appointed Ayushmann Khurrana as its national brand ambassador, marking a significant step in its journey towards becoming a pan-India jewellery brand.
This strategic move reflects the brand’s intent to connect with a younger demographic, shifting away from traditional bridal-centric positioning to focus on authentic, everyday moments and meaningful storytelling.
As part of its expansion strategy, the brand is scaling its retail footprint across Tier 1 and Tier 2 markets, moving beyond its strong regional presence. By partnering with Ayushmann Khurrana, known for his relatability and contemporary appeal, the brand aims to build stronger connections and establish relevance in new geographies.
The campaign departs from high-glamour bridal narratives, instead embracing authenticity-led branding. Khurrana’s persona aligns with the brand’s vision of modernising its heritage craftsmanship narrative for today’s evolving consumers.
With this collaboration, P.C. Chandra Jewellers reinforces its commitment to building deeper consumer engagement and expanding its presence across the Indian jewellery market.
-
New Premises2 hours agoBlueStone-Backed Ethera Accelerates Expansion With Four New Metro Stores Across India
-
International News3 hours agoIndia-UAE Jewellery Dialogue Draws 200+ Stakeholders, Reinforces Trade Confidence
-
DiamondBuzz4 hours agoThe Great Indian Diamonds: A Closer Look At India’s Most Iconic Diamonds
-
ShowBuzz21 hours ago“Akshay Kala – The Eternal Art: GJS April 2026 Opens With Shri Chandrashekhar Bawankule as Chief Guest”
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.