Regal Jewellers has appointed actors Vijay Sethupathi and Simran as its brand ambassadors for Tamil Nadu, coinciding with the brand’s entry into the state.The partnership accompanies the launch of Regal Jewellers’ first showroom in T. Nagar, Chennai. The two actors will feature in the brand’s campaign, ‘Indha Maatram… Adhu Nalladhu Dhaane?’, which focuses on buying jewellery directly from the manufacturer at wholesale prices.

Both celebrities represent trust, authenticity and timeless appeal—qualities that perfectly reflect the brand’s values. Their association is expected to strengthen Regal Jewellers’ vision of transforming the jewellery-buying experience in Tamil Nadu through the campaign, “Indha Maatram… Adhu Nalladhu Dhaane?” As Regal Jewellers begins its journey in the state, the brand aims to build meaningful relationships with customers while offering the unique advantage of purchasing directly from a manufacturer and wholesaler.

The company said it plans to expand across Tamil Nadu and Puducherry, with around 10 showrooms planned over the coming years. It also announced plans to create more than 2,000 jobs across retail operations, customer service, logistics, merchandising and support functions.