This Raksha Bandhan, Heer by GIVA, the gold and lab-grown diamond brand, unveils #YaadonKaPitaraWithHeer, a heartfelt campaign that celebrates the memories that shape sibling relationships—from playful fights and shared laughter to endless teasing and unspoken acts of love.

Fronted by Anushka Sharma, who recently joined Heer by GIVA as the Brand Ambassador, the campaign film beautifully captures the familiar nok-jhok between a brother and sister. Like many brothers, he forgets important dates and leaves things until the very last moment. But when Raksha Bandhan arrives, he makes up for his forgetfulness with a thoughtful gift that says everything words don’t. The film culminates with him surprising her with a pair of exquisite gold and lab-grown diamond earrings from Heer by GIVA, proving that while siblings may never stop teasing each other, their love always shines through.

At the heart of the campaign is the metaphor of a memory box, a treasure chest filled with childhood keepsakes and cherished moments that siblings hold close forever. As the story unfolds, the nostalgic box seamlessly transitions into a signature Heer by GIVA jewellery box, symbolizing that while old memories remain priceless, every celebration creates new ones to treasure for a lifetime.

Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said:

“Some of our most cherished memories are the ones we create with our siblings. They’re the first people we laugh with, fight with, grow up with, and often the keepers of our oldest stories. With #YaadonKaPitaraWithHeer, we wanted to celebrate those little moments that quietly shape a relationship over the years. At Heer by GIVA, we believe jewellery is more than a gift; it becomes a keepsake that carries emotions, celebrates milestones, and helps create memories that last a lifetime.”

Extending the campaign beyond the brand film, #YaadonKaPitaraWithHeer also comes alive through a series of creator-led digital films that celebrate the many shades of sibling relationships. Inspired by relatable moments—from playful roasts and childhood keepsakes to long-distance reunions, thoughtful gifting, and unspoken expressions of love—the content reflects the nostalgia and authenticity at the heart of the campaign.

The campaign will be amplified across digital platforms, social media, influencer collaborations, and Heer by GIVA stores nationwide during the festive season.

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