National News
Akshaya Tritiya 2025: Consumers turnout was strong defying near-record prices
India’s festive spirit remained undeterred this Akshaya Tritiya 2025, as consumers turned out in strong numbers to purchase gold and silver, defying near-record prices. According to the Confederation of All India Traders (CAIT), total precious metal sales on the auspicious day surged to an estimated ₹16,000 crore, with gold contributing ₹12,000 crore and silver accounting for ₹4,000 crore.
Gold prices hovered between ₹99,500 and ₹99,900 per 10 grams, a 38% increase from last year’s ₹72,300. Despite this steep rise, demand remained resilient. Jewellers attributed the strong turnout to the ongoing wedding season and the deep cultural significance of buying gold and silver on Akshaya Tritiya.
Although gold volumes may have remained steady around last year’s 20 tonnes, or even dipped slightly to 12–15 tonnes, the value of sales jumped 20–35%. This reflects consumers’ adaptation to high prices through smart buying strategies such as exchanging old gold—a method that accounted for nearly half of all transactions.
In a notable trend this year, there was a rise in demand for lab-grown diamonds and studded jewellery, particularly among younger buyers aged 25–40. According to Lisa Mukhedkar, CEO of Aukera, interest in lab-grown diamonds was significantly higher than in previous years. Consumers also opted for coins, bars, and lightweight designs to stay within budget while still participating in the festivities.
Footfalls were strongest in South India during the first half of the day. However, in the North and parts of Maharashtra, extreme heat led to a delayed surge in customers, who turned out in larger numbers later in the evening.
Pankaj Arora, President of the All India Jewellers and Goldsmith Federation, confirmed the nationwide estimates of 12 tonnes of gold and 400 tonnes of silver sold during the day.
India, which annually imports between 700 and 800 tonnes of gold, continues to show unwavering appetite for the yellow metal. Despite gold trading at near ₹1 lakh per 10 grams, Akshaya Tritiya 2025 demonstrated that tradition, weddings, and evolving preferences are more than capable of sustaining a robust jewellery market in India.
BrandBuzz
The Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
Timeless pearl creations from GIVA that honour the quiet strength, elegance, and individuality of modern women.
For generations, pearls have defined timeless elegance — an evergreen classic that transcends trends and seasons. Effortlessly refined, they carry a quiet sophistication that has remained relevant across eras.
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This Women’s Day, GIVA celebrates women who are building, leading, choosing, and redefining life on their own terms. Women who don’t need to be loud to be powerful, because their presence speaks for itself.
In that spirit, pearls make for a meaningful gift. Timeless yet modern, they move effortlessly from everyday moments to milestone celebrations, making them a thoughtful way to honour the women who inspire us, whether it’s a mentor, a friend, a colleague, or even yourself.
Here are some pearl pieces that make for perfect Women’s Day gifts.
Stay With Me Golden Pendant With Link Chain
For the one who wears her heart unapologetically. A radiant pearl drop pendant set in gold-plated 925 silver, designed with an elegant lattice motif that blends timeless romance with modern craftsmanship. From the Barkha Singh x GIVA Glow in Motion collection, this piece celebrates intricate CNC artistry while offering a refined statement for everyday elegance.
Gold Pearl Centred Diamond Earrings
Elegant and timeless, these 18K BIS-hallmarked gold earrings feature a delicate circular motif with a luminous pearl at the centre, accented by sparkling lab-grown diamonds below. Designed for everyday luxury, they blend classic sophistication with modern brilliance, making them a graceful statement for any occasion.
Rose Gold On Mom’s Path Bracelet
A heartfelt rose gold-plated bracelet crafted in 925 silver, featuring a charming baby shoe motif with enamel detailing, a delicate pearl accent, and a subtle “mom” engraving. Thoughtfully designed to celebrate the unbreakable bond between a mother and her child, it makes for a meaningful keepsake.
Anushka Sharma Silver Drops of Pearls Set
Inspired by the hidden beauty of ocean pearls, the Anushka Sharma Silver Drop of Pearl Set captures effortless elegance with a graceful pearl drop and sparkling zircon accents. Crafted in 925 silver, the set includes a delicate pendant and matching earrings designed to add timeless charm to any look.
Rose Gold Glam Drops Necklace
Graceful and statement-making, this rose gold-plated lariat necklace in 925 silver features a central oblong pearl with delicate cascading strands ending in luminous pearls. Elegant yet contemporary, it’s the perfect piece to elevate evening looks and special occasions with effortless glamour.
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