International News
Advent International Set to Acquire Controlling Stake in Orra Jewellery for Rs 1,750 Crore
US-based private equity firm Advent International is in advanced talks to acquire a controlling stake in Orra Fine Jewellery, a brand previously owned by India’s Rosy Blue Group, according to multiple sources familiar with the deal. The transaction, valued at Rs 1,500-1,750 crore (approximately $174-203 million), highlights the growing interest from investors in the jewellery retail sector.
Advent is expected to take a 51-75% controlling stake, with Dipu Mehta, Orra’s managing director, retaining a minority share. The private equity firm plans to take Orra public within a few years, and as part of the deal, it will assume management and voting rights.
Orra, founded in 2004 by the Rosy Blue Group, sells diamond, gold, and platinum jewellery through a network of stores across India. With design centres in global cities like Antwerp, Tokyo, New York, and Hong Kong, the company has carved out a niche in the premium jewellery market. The deal is now in the final documentation stages, with an official announcement expected soon.
A closed-door outreach session in Paris brought senior Kimberley Process (KP) leadership into direct dialogue with leading luxury jewellery maisons, positioning the certification system at the centre of brand risk, sourcing integrity and consumer trust.
Hosted by UFBJOP, the invitation-only discussion, held under Chatham House Rule, clarified how the KP works, why it remains central to the natural diamond value chain, and how it supports brand credibility in a market shaped by rising transparency expectations.
The panel featured Feriel Zerouki, President, World Diamond Council (WDC); Stéphane Fischler, former President, WDC; Anoop Mehta, Convenor – Diamond Panel, GJEPC; Ahmed Bin Sulayem, CEO, DMCC & former KP Chair; and Sabyasachi Ray, Executive Director, GJEPC & Deputy Advisor to KP Chair, who shared perspectives spanning industry, governance and trade.
The discussion opened with an overview of the KP’s origins and mechanics, followed by India’s 2026 Chairmanship priorities built around the “3Cs” – Credibility, Compliance and Confidence. The framework focuses on strengthening certification integrity, addressing financial risks like crypto-linked transactions, and improving consumer-facing communication.
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