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Advent International Set to Acquire Controlling Stake in Orra Jewellery for Rs 1,750 Crore

US-based private equity firm Advent International is in advanced talks to acquire a controlling stake in Orra Fine Jewellery, a brand previously owned by India’s Rosy Blue Group, according to multiple sources familiar with the deal. The transaction, valued at Rs 1,500-1,750 crore (approximately $174-203 million), highlights the growing interest from investors in the jewellery retail sector.

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Advent is expected to take a 51-75% controlling stake, with Dipu Mehta, Orra’s managing director, retaining a minority share. The private equity firm plans to take Orra public within a few years, and as part of the deal, it will assume management and voting rights.

Orra, founded in 2004 by the Rosy Blue Group, sells diamond, gold, and platinum jewellery through a network of stores across India. With design centres in global cities like Antwerp, Tokyo, New York, and Hong Kong, the company has carved out a niche in the premium jewellery market. The deal is now in the final documentation stages, with an official announcement expected soon.

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India Delegation Arrives In Paris For Three Days Of Learning, Business & Collaboration

Buyers, Institutional Investors, and Jewelers Are Guaranteed Strict Adherence To Exact Quality, Testing, and Traceability Standards. Silver From Any BIS-Approved Refinery Ensures A Verified Fineness and Purity

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GJEPC has brought a delegation of 17 leading Indian jewellery manufacturers to Paris for an intensive three-day programme aimed at building business, design collaboration, and long-term partnerships with French buyers, retailers, designers, and luxury brands.The delegationwas led by Shaunak Parikh Vice Chairman, GJEPC

The strategic trade mission comes as India’s gem and jewellery exports to France surged 19.72% year-on-year, reaching US$ 478.78 million in FY 2025–26 (up from US$ 399.93 million in FY 2024–25). Key drivers of this growth include:

  • Gold Jewellery Exports: US$ 159.53 million (+18.69%)
  • Cut & Polished Diamonds: US$ 204.07 million (+4.69%)

Despite rapid growth, India currently holds a 3.8% share of France’s total US$ 12.61 billion gem and jewellery import market, highlighting significant untapped potential for Indian exporters.

Strategic Briefing at the Embassy of India

The delegation’s engagement commenced on 13 October with an expert briefing at the Embassy of India in Paris on “The French Market & the Marketing of Desirability.” The session focused on French consumer trends, luxury brand positioning, sustainability, and market entry strategies. Key insights were delivered by:

  • Anish Kumar Singh, GJEPC Representative for France & Founder, Bhartiya Paris Club
  • Dr. Marta Marcheva, Executive Director, Institut Sup de Luxe
  • Céline Dassonville, CEO, ethiwork

The three-day initiative includes market visits, knowledge sessions, and high-level networking, culminating in an exclusive Buyer-Seller Meet (BSM) on 15 October 2026 at the Marriott Champs-Élysées, Paris.

Participating Indian Companies

The 17 Indian manufacturers representing the country’s high-end craftsmanship and design capabilities are: Asian Star Co. Ltd, DNJ Creation LLP, Fine Jewellery Manufacturing Ltd, Goldstar Jewellery Pvt. Ltd., KGK Creations (India) Pvt. Ltd., Malya Jewel Craft, Neysa Jewellery Ltd, NTS Navrattan Jewellers Pvt. Ltd., Patdiam Jewelry Ltd, Priority Jewels Ltd, Renaissance Global Ltd, S. Vinod Kumar Diamonds Pvt. Ltd., Sunjewels Pvt. Ltd., Supergems Jewellery, Tanvirkumar & Company, UniDesign Jewel, and Walking Tree Atelier Pvt. Ltd.

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