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Advent International Set to Acquire Controlling Stake in Orra Jewellery for Rs 1,750 Crore

US-based private equity firm Advent International is in advanced talks to acquire a controlling stake in Orra Fine Jewellery, a brand previously owned by India’s Rosy Blue Group, according to multiple sources familiar with the deal. The transaction, valued at Rs 1,500-1,750 crore (approximately $174-203 million), highlights the growing interest from investors in the jewellery retail sector.

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Advent is expected to take a 51-75% controlling stake, with Dipu Mehta, Orra’s managing director, retaining a minority share. The private equity firm plans to take Orra public within a few years, and as part of the deal, it will assume management and voting rights.

Orra, founded in 2004 by the Rosy Blue Group, sells diamond, gold, and platinum jewellery through a network of stores across India. With design centres in global cities like Antwerp, Tokyo, New York, and Hong Kong, the company has carved out a niche in the premium jewellery market. The deal is now in the final documentation stages, with an official announcement expected soon.

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International News

GJEPC Promotes Key Trade Events At IGI Dubai Event

The Dubai Event Created Opportunities For Participating Indian Exporters To Connect Directly With Potential Buyers.

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GJEPC stepped up its international buyer outreach for IIJS Bharat – Signature 2027, IGJS Jaipur and IJEX at an industry event organised by the International Gemological Institute (IGI) in Dubai.

Held at the Almas Tower Ballroom in Jumeirah Lake Towers, the IGI Ornamental QC Seminar brought together an audience of more than 70 jewellers, with leading retailers including Jawhara, Joyalukkas, Tajvi, Vinsmera, La Marquise, Bhima and Cara among the expected participants.

Ashish Sakhardande, Head – IJEX, GJEPC, represented the Council and delivered a presentation on its upcoming exhibitions and initiatives, placing particular emphasis on IIJS Bharat – Signature 2027, IGJS Jaipur and IJEX, highlighting its new features and inviting UAE buyers to register for the Mumbai and Jaipur shows.

The UAE remains an important market for Indian jewellery exporters, making direct engagement with retailers and jewellery companies a key part of the buyer mobilisation strategy.

The Dubai event created opportunities for participating Indian exporters to connect directly with potential buyers. Business meetings and networking interactions were facilitated with several UAE-based companies, allowing exporters participating through IJEX to develop new commercial contacts.

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