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Advent International Set to Acquire Controlling Stake in Orra Jewellery for Rs 1,750 Crore

US-based private equity firm Advent International is in advanced talks to acquire a controlling stake in Orra Fine Jewellery, a brand previously owned by India’s Rosy Blue Group, according to multiple sources familiar with the deal. The transaction, valued at Rs 1,500-1,750 crore (approximately $174-203 million), highlights the growing interest from investors in the jewellery retail sector.

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Advent is expected to take a 51-75% controlling stake, with Dipu Mehta, Orra’s managing director, retaining a minority share. The private equity firm plans to take Orra public within a few years, and as part of the deal, it will assume management and voting rights.

Orra, founded in 2004 by the Rosy Blue Group, sells diamond, gold, and platinum jewellery through a network of stores across India. With design centres in global cities like Antwerp, Tokyo, New York, and Hong Kong, the company has carved out a niche in the premium jewellery market. The deal is now in the final documentation stages, with an official announcement expected soon.

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GJEPC India Pavilion at WJSME 2026 showcases India’s jewellery mfg.and design capabilities

For Indian exhibitors, the Sharjah show provides an opportunity to engage buyers from the UAE and wider Middle East.

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The India Pavilion organised by GJEPC made a strong opening at the 58th Watch & Jewellery Show Middle East 2026, being held at Expo Centre Sharjah from 30 September to 4 October.

Dr. Emmadi Vishnu Vardhan Reddy, Consul General of India, Dubai, visited the GJEPC-curated India Pavilion on the opening day. He was received by Antarpal Singh Sawhney, Regional Chairman – North, GJEPC, and Ashish Sakhardande, Head – India Jewellery Exposition Centre (IJEX), Dubai.

During his visit, Dr. Reddy interacted with participating exporters and viewed the jewellery and products on display. He appreciated the craftsmanship and design innovation represented at the Pavilion and highlighted the importance of exploring emerging markets and strengthening India’s global footprint in the gems and jewellery sector.

Bringing together 11 Indian exhibitors, the India Pavilion presents a cross-section of India’s jewellery manufacturing and design capabilities, with products spanning diamond jewellery, fine gold jewellery, silver jewellery, coloured gemstones, pearls, watches, and display and packaging solutions.

The participating exhibitors are Omega Jewellery, Core Jewellery Pvt. Ltd., Peacemoon Traders, Exclusive Diamond Jewellery Pvt. Ltd., Teyana Jewels LLP, Sejal Exports (India), Veekay Diamants, Harshwardhan Gems Pvt. Ltd., Sherly Jewels Pvt. Ltd., Rajesh Gems and Arina Jewellery LLP.

The Watch & Jewellery Show Middle East 2026 is expected to attract more than 66,000 visitors, including over 1,000 trade visitors from 52 countries. International participation includes Bahrain, China, Egypt, France, Japan, Kuwait, Lebanon, Pakistan, Poland, Qatar, Russia, Saudi Arabia, Sri Lanka, Türkiye, the UAE, the UK, the US and Yemen.

For Indian exhibitors, the Sharjah show provides an opportunity to engage buyers from the UAE and wider Middle East, while connecting with international visitors and trade representatives attending the event.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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