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Advent International Set to Acquire Controlling Stake in Orra Jewellery for Rs 1,750 Crore

US-based private equity firm Advent International is in advanced talks to acquire a controlling stake in Orra Fine Jewellery, a brand previously owned by India’s Rosy Blue Group, according to multiple sources familiar with the deal. The transaction, valued at Rs 1,500-1,750 crore (approximately $174-203 million), highlights the growing interest from investors in the jewellery retail sector.

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Advent is expected to take a 51-75% controlling stake, with Dipu Mehta, Orra’s managing director, retaining a minority share. The private equity firm plans to take Orra public within a few years, and as part of the deal, it will assume management and voting rights.

Orra, founded in 2004 by the Rosy Blue Group, sells diamond, gold, and platinum jewellery through a network of stores across India. With design centres in global cities like Antwerp, Tokyo, New York, and Hong Kong, the company has carved out a niche in the premium jewellery market. The deal is now in the final documentation stages, with an official announcement expected soon.

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International News

Chanel Elevates High Jewellery Timepieces with Playful Luxury at Watches and Wonders

Blending haute joaillerie, horology, and pop culture, Chanel unveils the Coco Game and Noeud de Camélia collections

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At Watches and Wonders, Chanel reaffirmed its strength in horology, unveiling a striking lineup of high jewellery timepieces that merge craftsmanship with creativity.

At the heart of the launch is the Coco Game capsule collection, inspired by a luxurious chessboard concept where Gabrielle Chanel appears as the central queen. Crafted in gold, ceramic, and diamonds, these artistic pieces double as secret timepieces, with hidden dials discreetly placed beneath their bases and wearable as necklaces.

The collection extends into graphic, pixel-inspired designs, drawing from retro arcade aesthetics. A standout includes a sculpted figure of Mademoiselle in 18k white gold, set against a diamond-studded dial. The new J12 Coco Game watch, available in black and white ceramic, features a pixelated motif accented with brilliant-cut diamonds.

Balancing playfulness with elegance, Chanel also introduced the Noeud de Camélia collection—a refined series of secret watches and a ring inspired by Mademoiselle’s iconic camellia flower, blending timeless design with hidden functionality.

Through these collections, Chanel seamlessly combines high jewellery, precision timekeeping, and artistic storytelling, proving that luxury can be both sophisticated and imaginative.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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