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Malabar Gold & Diamonds launches ‘Solitaire One’ with Alia Bhatt

Malabar Gold & Diamonds, one of the world’s largest and most trusted gold and diamond jeweller retailer, proudly announces ‘Solitaire One,’ an exquisite collection featuring natural diamonds, each certified by international laboratories. Featuring Bollywood icon and brand ambassador Alia Bhatt, the campaign celebrates the timeless charm of solitaires, showcasing their ability to illuminate life’s treasured moments and reflect the enduring love every woman holds for these dazzling gems.

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The campaign kicks off with a captivating film starring Alia Bhatt, bringing to life three beautifully intertwined love stories. The visually stunning narrative captures the journey of a person’s bond with their soulmate alongside their deep connection with solitaires, emphasizing how these timeless jewels become a part of life’s most magical moments. Alia Bhatt’s elegance and charisma infuse the campaign with warmth and emotion, embodying the joy of discovering “The One.” The campaign is conceptualized by DDB Mudra.

MP Ahammed, Chairman, Malabar Group said, “With ‘Solitaire One,’ we have crafted more than just a collection – it’s a celebration of timeless beauty and the power of love. The campaign captures the deep emotional connection women share with solitaires, symbolizing both elegance and enduring moments. We are thrilled with the response the campaign has received and are proud to offer a piece that represents the strength, grace, and individuality of every woman who wears it.”

‘Solitaire One’ is set to redefine the solitaire jewelry experience, offering an exquisite range of natural diamonds that promise to be treasured for a lifetime, with availability across the nation. Every diamond above 0.30 ct and each piece of jewellery undergoes a two-way certification process, ensuring that we deliver the highest quality to our customers.

Solitaire One stands out with its commitment to ethical sourcing, a verified chain of custody, the assurance of Malabar Promises, 28 stringent quality checks, and international certification. Malabar Gold & Diamonds ensures that all gold and diamonds are responsibly sourced through authorized channels. Moreover, the Malabar Group contributes 5% of its profits to CSR initiatives, focusing on health, housing, education, environmental sustainability, hunger eradication, and women empowerment programs.

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Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna

The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region

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Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.

The event was attended by the promoters of the group,  Nitin Khandelwal and Prabha Khandelwal,  Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.

The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.

Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”

Avinash Gupta, Vice Chairman, GJC, said:

“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.

The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.

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