BrandBuzz
Zoya from the House of Tata Unveils a New Expression of Aeterna—A Marquee Drop in Signature Luxury Jewellery
Reconnect. Renew. Reimagine. An iconic interpretation of elevated essentials — where sacred geometry meets feminine energy in sculptural form and colour.
Zoya, the luxury jewellery atelier from the House of Tata, unveils a new expression of its beloved Aeterna collection—an iconic interpretation of elevated essentials where sacred geometry meets feminine energy in sculptural form and colour. This refined expression introduces sculptural hoop earrings, layered medallions, and iconic rings—architectural in silhouette, yet ethereal in presence. Crafted with see-through construction echoing sacred patterns, each piece invites a sense of stillness and luminosity.
Inspired by the Flower of Life—a talisman of universal interconnectedness—Aeterna interprets geometric patterns as symbols of life. Initially envisioned in Purple Amethyst, representing feminine energy, Aeterna now evolves with the introduction of Green Amethyst, a gemstone symbolising renewal — creating a dual-toned narrative.
In the life of the Zoya muse, Aeterna reflects infinite possibilities that unfold within her. These pieces transcend trends, offering both elegance and intention for the modern woman. Each piece of jewellery becomes not just an ornament, but a spiritual companion, awakening her spirit beyond time and making her feel more alive than ever.
This evolution of Aeterna doesn’t extend its purpose — it deepens it. These gemstones carry more than colour — they embody meaning for the woman whose life unfolds like a pilgrimage of spirit. Crafted for the modern seeker, this collection accompanies her from introspective mornings to luminous evenings, weaving seamlessly into the rhythm of her day. These are not just jewels, but meditations in form — a quiet language of presence and poetry.
“Aeterna has always held a cherished place in the Zoya universe — its resonance with women is both profound and deeply personal,” shares Amanpreet Ahluwalia, Business head of Zoya-House of Tata. “With this new expression, we’ve added depth and meaning, while also expanding the collection into more elevated and expressive categories — pieces that are beautifully designed to be worn every day. More women are embracing Aeterna, making it their own, and finding a personal connection in its evolving spirit.
Reimagining Aeterna, the beloved collection inspired by sacred geometry, this refined edition features rare, unique cuts of Green and Purple Amethyst sculpted into myriad patterns of rose gold. These carefully crafted elements become wearable symbols of
energy, balance, and transcendence. While Purple Amethyst continues to anchor her feminine essence, Green Amethyst evokes a soft awakening within.
“Reimagining Aeterna was a deeply thoughtful process,” says Revathi Kant, Chief Design Officer, Titan Company Limited. “We sought to honour the soul of the original collection while unveiling it through a more contemporary lens—introducing sculptural silhouettes and intricate, geometric detailing. With the addition of Green Amethyst—a gemstone that embodies infinite possibility—we infused the collection with a renewed sense of lightness and luminosity.”
With Zoya’s unmistakable artistry, every creation becomes a modern talisman — a wearable embodiment of intention and design mastery. Zoya’s new expression of Aeterna claims its place in the world of modern luxury — where timeless design becomes a language of inner beauty, and jewellery is an intimate extension of self— formidable, feminine and infinite.
The collection is now available across Zoya ateliers — an eternal ode to presence, purpose, and poetic design.
BrandBuzz
Nebula By Titan And Tarun Tahiliani Unveil Phool Chadar: Modern Heirlooms For India’s Wedding Season
An Exclusive Limited-Edition Collection Of 18k Gold Watches- Where Couture, Fine Watchmaking and Indian Craftsmanship Come Together.
India’s wedding season has always celebrated craftsmanship, bringing together couture, jewellery and treasured heirlooms to mark life’s most meaningful milestones. Inspired by this tradition, Nebula by Titan and celebrated couturier Tarun Tahiliani unveil Phool Chadar, an exclusive collection of luxury timepieces designed by Tarun Tahiliani and crafted by Nebula. Drawing from the designer’s signature language of sculptural florals, intricate jaali, Polki-inspired embellishments, Chandak detailing and antique-finished gold, the collection translates the artistry of Indian couture into fine watchmaking. Crafted in 18K gold and powered by Swiss and in-house mechanical movements across select editions, each timepiece combines precision engineering and hand-finished artistry.
At its heart is the Phool Chadar, a symbol of joy, blessings and togetherness, reimagined across four distinctive creations: Gulistan, Kyaari, Kalli and Mandala, with Gulistan and Kyaari limited to just 40 pieces each. Spanning contemporary bracelet watches, elegant leather editions and exceptional high-jewellery creations, the collection is designed for the many moments of the wedding season and beyond. The TT Signature Men’s Leather Edition completes the collection, translating Tarun Tahiliani’s iconic jaali motif into a timepiece powered by Nebula’s in-house mechanical movement.
Gulistan |Limited to 40 pieces
Features intricate Chandak detailing across the bezel, first bracelet link and buckle, accented with English uncut Polki diamonds with rhodium backing.
Kyaari | Limited to 40 pieces
A sculptural kada-inspired timepiece featuring English uncut Polki with rhodium backing and intricate rava work.
Kalli Bracelet
Inspired by zardozi embroidery, with twisted rope detailing, adjustable bracelet links, a jewellery clasp and safety chain.
Kalli Leather | Rs 5,85,000
Set with diamonds, rubellite and onyx, complemented by a white topaz crown, Italian calf leather strap with Zermatt lining, cut-edge construction and a deployment clasp.
Mandala | Rs 3,80,000
Features a green aventurine dial with partaj and rava work, paired with an Italian calf leather strap with Zermatt lining, cut-edge construction and a deployment clasp.
TT Signature Men’s Edition | Rs 6,00,000
Powered by an in-house hand-wound mechanical movement, featuring an etched mother-of-pearl jaali dial, TT monogram indices, dual-finish double centre lugs, gold caseback with a 316L stainless steel centre case, 18K gold onion crown, and a genuine alligator leather strap with Zermatt lining and deployment clasp
Commenting on the collection, Kalpana Rangamani, Chief Sales & Marketing Officer, Premium & Luxury Watches, Titan said :
“ Nebula has always celebrated the finest expressions of Indian artistry through exceptional watchmaking. This collaboration brings together two legacy Indian brands, Nebula by Titan and Tarun Tahiliani, united by a shared commitment to craftsmanship, heritage and timeless design. Conceived for the wedding season, this limited edition collection reimagines the timeless elegance of Indian celebrations through the precision of haute horology and the artistry of couture.
Every timepiece is crafted as a collectible work of art, reflecting meticulous craftsmanship and enduring sophistication. With this collection, we continue to elevate Indian luxury, honouring our rich creative legacy while creating heirloom-worthy timepieces for the modern connoisseur.”
Echoing the sentiment, Tarun Tahiliani, said:
“Indian weddings have always been living showcases of our finest craftsmanship. Every weave, every jewel and every detail is created not just for a celebration, but to become part of a family’s history. With Phool Chadar, we wanted to extend that philosophy beyond couture and into fine watchmaking. Working with Nebula by Titan allowed us to reinterpret the language of Indian craftsmanship in a completely new form, creating timepieces that honour tradition while becoming heirlooms for generations to come.”
Bringing together two legacy Indian luxury houses, Phool Chadar is designed as a new generation of heirlooms, created to be worn today and passed on for generations to come.
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