BrandBuzz
Zoya from the House of Tata Unveils a New Expression of Aeterna—A Marquee Drop in Signature Luxury Jewellery
Reconnect. Renew. Reimagine. An iconic interpretation of elevated essentials — where sacred geometry meets feminine energy in sculptural form and colour.
Zoya, the luxury jewellery atelier from the House of Tata, unveils a new expression of its beloved Aeterna collection—an iconic interpretation of elevated essentials where sacred geometry meets feminine energy in sculptural form and colour. This refined expression introduces sculptural hoop earrings, layered medallions, and iconic rings—architectural in silhouette, yet ethereal in presence. Crafted with see-through construction echoing sacred patterns, each piece invites a sense of stillness and luminosity.
Inspired by the Flower of Life—a talisman of universal interconnectedness—Aeterna interprets geometric patterns as symbols of life. Initially envisioned in Purple Amethyst, representing feminine energy, Aeterna now evolves with the introduction of Green Amethyst, a gemstone symbolising renewal — creating a dual-toned narrative.
In the life of the Zoya muse, Aeterna reflects infinite possibilities that unfold within her. These pieces transcend trends, offering both elegance and intention for the modern woman. Each piece of jewellery becomes not just an ornament, but a spiritual companion, awakening her spirit beyond time and making her feel more alive than ever.
This evolution of Aeterna doesn’t extend its purpose — it deepens it. These gemstones carry more than colour — they embody meaning for the woman whose life unfolds like a pilgrimage of spirit. Crafted for the modern seeker, this collection accompanies her from introspective mornings to luminous evenings, weaving seamlessly into the rhythm of her day. These are not just jewels, but meditations in form — a quiet language of presence and poetry.
“Aeterna has always held a cherished place in the Zoya universe — its resonance with women is both profound and deeply personal,” shares Amanpreet Ahluwalia, Business head of Zoya-House of Tata. “With this new expression, we’ve added depth and meaning, while also expanding the collection into more elevated and expressive categories — pieces that are beautifully designed to be worn every day. More women are embracing Aeterna, making it their own, and finding a personal connection in its evolving spirit.
Reimagining Aeterna, the beloved collection inspired by sacred geometry, this refined edition features rare, unique cuts of Green and Purple Amethyst sculpted into myriad patterns of rose gold. These carefully crafted elements become wearable symbols of
energy, balance, and transcendence. While Purple Amethyst continues to anchor her feminine essence, Green Amethyst evokes a soft awakening within.
“Reimagining Aeterna was a deeply thoughtful process,” says Revathi Kant, Chief Design Officer, Titan Company Limited. “We sought to honour the soul of the original collection while unveiling it through a more contemporary lens—introducing sculptural silhouettes and intricate, geometric detailing. With the addition of Green Amethyst—a gemstone that embodies infinite possibility—we infused the collection with a renewed sense of lightness and luminosity.”
With Zoya’s unmistakable artistry, every creation becomes a modern talisman — a wearable embodiment of intention and design mastery. Zoya’s new expression of Aeterna claims its place in the world of modern luxury — where timeless design becomes a language of inner beauty, and jewellery is an intimate extension of self— formidable, feminine and infinite.
The collection is now available across Zoya ateliers — an eternal ode to presence, purpose, and poetic design.
BrandBuzz
9 Special Gemstones for this Navratri By Irasva Fine Jewellery
Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
As Navratri celebrates nine days of devotion and tradition, Irasva Fine Jewellery presents a curated edit of nine jewels, each inspired by the colour of the day and designed to bring a touch of contemporary elegance to the festive season.
Navratri brings with it nine days of celebration, each associated with a distinct colour and its own symbolism. Marking the festive occasion, Irasva Fine Jewellery curates nine exquisite jewels that mirror the vibrant palette of Navratri, ranging from classic diamonds to vivid emeralds, rubies and sapphires.
Known for its contemporary approach to fine jewellery, Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
Navratri Colours Edit
Day 1 – Orange | Cirielle Diamond Fashion Pendant
The Cirielle Diamond Fashion Pendant brings a vibrant touch of orange to the festive edit with its elegant and refined design.
Price: On Request
Day 2 – White | Ornella Diamond Fashion Bracelet
The Ornella Diamond Fashion Bracelet complements the purity of white with its delicate diamond detailing and sophisticated silhouette.
Price: On Request
Day 3 – Red | Crimselle Ruby & Diamond Stud Earrings
The Crimselle Ruby & Diamond Stud Earrings adds a striking festive touch in red, with an elegant design that makes it ideal for celebratory occasions.
Price: On Request
Day 4 – Royal Blue | Nerra Sapphire & Diamond Fashion Ring
The Nerra Sapphire & Diamond Fashion Ring captures the depth of royal blue through a refined combination of sapphire and diamonds.
Price: On Request
Day 5 – Yellow | Selis Diamond Hoop Bali Earrings
The Selis Diamond Hoop Bali Earrings bring a bright festive feel to the yellow day with their elegant hoop silhouette and diamond detailing.
Price: On Request
Day 6 – Green | Lysandra Diamond Cocktail Ring
The Lysandra Diamond Cocktail Ring complements the richness of green with its statement silhouette and refined diamond detailing.
Price: On Request
Day 7 – Grey | Cosmos Diamond Stud Earrings
The Cosmos Diamond Stud Earrings bring understated elegance to the grey day with their timeless and sophisticated design.
Price: On Request
Day 8 – Purple | Lyrisse Diamond Fashion Earrings
The Lyrisse Diamond Fashion Earrings complement the richness of purple with their elegant design and sparkling diamond detailing.
Price: On Request
Day 9 – Peacock Green | Mayura Pearl & Diamond Drop Earrings
The Mayura Pearl & Diamond Drop Earrings reflect the elegance of peacock green with a graceful combination of pearls and diamonds.
Price: On Request
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