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Zales Reimagines the Fine Jewellery Retail Experience with ‘The Edit’ Concept

The new ‘The Edit’ concept introduces open, interactive spaces that encourage self-expression, customisation, and everyday jewellery discovery..

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Zales is rethinking the traditional fine jewellery store with the launch of The Edit, a new retail concept designed to offer a more immersive and destination-led shopping experience. Currently rolling out across four markets in the US, The Edit replaces conventional display-led layouts with open, welcoming spaces that encourage customers to explore jewellery at their own pace and connect with designs that reflect real-life moments.

The concept supports the growing shift toward self-purchase, self-reward, and personal expression, positioning fine jewellery as part of everyday style rather than reserved solely for milestone occasions. Shoppers are invited to engage with curated selections in an environment that prioritises discovery, comfort, and individuality.

Each Edit location features seasonal visual stories, interactive zones, and customisation areas where customers can personalise their jewellery. Digital tools allow shoppers to create virtual trays of favourite pieces, while dedicated consultation spaces offer opportunities for guided conversations, styling advice, and in-store events.

The first Edit stores have opened in Chandler, Arizona; Denver, Colorado; and Austin, Texas, with additional locations planned for Atlanta and Jacksonville in early 2026. According to Zales, the concept builds on its evolving brand direction and is designed to align with the expectations of today’s consumers, who seek both inspiration and autonomy in their jewellery buying journey.

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PNGS Reva Diamond Jewellery Limited Posts Record Q4 FY26, Nearly Doubles Core Diamond Business Year-on-Year

Revenue surges 139% YoY in Q4 FY26, Driven By Strong Diamond Demand, Festive Traction, and Continued Retail Expansion

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PNGS Reva Diamond Jewellery Limited, a branded certified natural diamond jewellery retailer backed by the 190+ year legacy of the P. N. Gadgil & Sons Group, reported robust revenue growth for the quarter ended March 31, 2026, reflecting strong consumer demand and continued retail expansion momentum.

Revenue from Operations for Q4 FY26 stood at Rs. 1,382.14 million, registering a 139.07% year-on-year increase compared to Rs. 578.14 million in Q4 FY25. Excluding gold sales, revenue grew 96.90% YoY, highlighting strong growth in the Company’s core diamond jewellery segment. (Figures are subject to limited review by Statutory Auditors.)

The quarter’s revenue included Rs. 243.81 million from gold sales, arising from the disposal of excess gold received as part consideration for diamond jewellery purchases.

Operationally, performance was supported by strong festive and occasion-led demand. Gudhi Padwa sales rose to approximately Rs. 70 million, up from Rs. 20 million last year (2.5x growth), while Valentine’s Day also contributed meaningfully to quarterly performance.

Retail expansion remained a key growth driver. In March 2026, the company added 1 COCO (Company-Owned Company-Operated) store and 1 Shop-in-Shop (SIS) outlet, taking the total store count to 36 (2 COCO + 34 SIS stores) as against 33 SIS stores a year ago. The shift toward a COCO-led format aims to enhance operating leverage and support long-term scalability.

Commenting on the performance, Amit Modak said:


“Our Q4 performance reflects a structural shift towards branded and certified natural diamond jewellery. Encouragingly, we are seeing deeper customer engagement and repeat purchases. As we expand our COCO footprint, our focus remains on building a scalable retail platform with strong inventory discipline and a consistent brand experience.”

Looking ahead, the company plans to roll out ~15 COCO stores over the next 24 months, supported by IPO proceeds allocated towards store capex, inventory, and brand-building initiatives. One store has already been launched in March 2026.

In parallel, PNGS Reva will continue leveraging SIS placements within promoter group stores, enabling capital-efficient expansion alongside exclusive outlets.

With a disciplined expansion strategy across Maharashtra and high-growth pan-India markets, and backed by the strong heritage and credibility of PNGS, the company is well-positioned to sustain growth momentum in the organised diamond jewellery segment.

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