BrandBuzz
Yuliya Kutovaya Debuts ‘Dilorom’ and ‘Shibirma’ at Red Sea Film Festival
Inspired by Alisher Navoi’s Seven Planets and the architectural motifs of Bolo Hauz Mosque, the Collections Debut at the Red Sea Film Festival
Jewelry designer and founder of Yuliya Kutovaya Jewelry, Yuliya Kutovaya, has reinterpreted one of her signature collections, Shibirma, and introduced a new line of elegant jewelry titled Dilorom, inspired by the aesthetics of Eastern poetry.
At the heart of both collections lies a sculptural sense of volume, the expressive color of gemstones, intricate ornamental patterns and a refined fusion of contemporary aesthetics with the classical decorative art of Uzbekistan.
The pieces are harmoniously styled and crafted using a variety of artistic techniques.
Dilorom
The collection is inspired by the image of the beauty Dilorom from Alisher Navoi’s epic poem Seven Planets, as well as the opera Dilorom by Uzbek composer Mukhtar Ashrafi, created based on this literary masterpiece.
The design concept centers on love and tenderness — reflected in the color palette of gemstones and the airy forms of the jewelry, adorned with delicate arabesques.
Shibirma
The inspiring motif behind this collection is the story of traditional openwork volumetric earrings that, at the beginning of the 20th century, were traditionally presented to a bride as a wedding gift.
Reinterpreting this historical design, Yuliya complemented the concise silhouette of the earrings with an ornament echoing the carved wooden column pattern of the renowned Bolo Hauz Mosque in the historic city of Bukhara.
The international show premiere of the jewelry took place at the Red Sea Film Festival in Saudi Arabia.
Renowned Uzbek model and festival guest Vazira John chose Shibirma and Dilorom earrings for the opening and closing ceremonies, showcasing the pieces on the red carpet.
“The jewelry looks striking and luxurious, telling the story of our history and culture. Elements of national design recall the tradition of passing precious pieces down from generation to generation. Vazira John’s appearance became a moment when this tradition found a contemporary voice and resonated in a new way. Shibirma Red is my story about the beauty of Bukhara, and Dilorom is about love and poetic heritage”, Yuliya Kutovaya says.
BrandBuzz
Dhirsons Celebrates A New Generation Of Milestones With The Launch Of AAROH
The New AAROH Collection Celebrates Everyday Milestones With Lightweight 14K and 18K Gold Jewellery Designed For Modern Lifestyles.
There was a time when buying gold was reserved for weddings, family heirlooms, and once-in-a-lifetime celebrations. Today, a new generation is redefining what gold means to them. They are choosing to celebrate their own achievements, big and small, with pieces that become a part of their everyday journey.
Introducing AAROH by Dhirsons, a collection of lightweight 14K and 18K gold jewellery designed for the milestones that shape who you are.
Derived from the Sanskrit word meaning “to rise” or “an upward journey,” AAROH celebrates progress, ambition, and every step forward. Whether it’s your first salary, first internship, first promotion, first client, first business, first solo trip, first apartment, your first festive gift to yourself, or your first investment in gold, the collection is a reminder that every milestone deserves to be celebrated.
With modern, versatile designs crafted in lightweight 14K and 18K gold, AAROH is created for a generation that embraces gold as a part of everyday self-expression rather than something reserved for special occasions. Designed to complement evolving lifestyles, each piece transitions effortlessly from work to weekends, celebrations to everyday moments.
Speaking on the launch, Riva Dhir, Creative Director at Dhirsons, said:
“For today’s generation, milestones look very different. A first salary or launching your own venture can be just as meaningful as traditional celebrations. With AAROH, we wanted to create a collection that honours these personal achievements. It’s an invitation to celebrate your journey with jewellery that is contemporary, meaningful, and designed to be worn every day.”
More than a jewellery collection, AAROH reflects a shift in how younger consumers view fine jewellery not just as an heirloom to inherit, but as a personal investment and a marker of their own accomplishments. Each piece is designed to accompany life’s evolving journey, making every achievement feel even more memorable.
With AAROH, Dhirsons reimagines gold for a new generation, one that believes every step forward is worth celebrating.
AAROH by Dhirsons
For every step that made you who you are.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.