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WGC India’s gold market update: Mixed demand

Gold pauses in May, shines again in June

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Gold prices in May saw a pause in the uptrend after four consecutive months of gains, ending the month nearly flat just below US$3,300/oz.2 Trading was largely range bound, with gains capped by global gold ETF outflows and the strong returns of April. At the same time, tariff-related policy risk, a weaker US dollar, and rising inflation expectations supported prices. Gold regained momentum in June, rising 5% month-to-date to US$3,435/oz,3 driven by the flare-up in geo-political tensions following the Israel-Iran attacks and a rebound in ETF demand. Year-to-date, gold remains a standout performer, up 32% in USD terms.  

Domestic gold prices broadly followed international trends, closing May 1% higher and moving in the INR92,000–97,000/10g range.4 So far in June, prices have risen by 4%, reaching INR98,732/10g.5 Domestic prices however, have continued to trade at a discount to international benchmarks (after adjusting for exchange rate and taxes),6 primarily due to subdued jewellery demand. The average discount has widened significantly – from US$12/oz in mid-March to over US$38/oz by 13 June.7

Soft jewellery sales, healthy investment and credit flows

Jewellery demand has been underwhelming following the April-May wedding season. According to market reports, softer prices in May boosted store footfalls, particularly for larger retailers offering promotional campaigns. Despite this, demand remained subdued and was largely centred around need-based purchases.

In contrast, physical investment demand for gold bars and coins, which account for nearly 30% of consumer demand, has been sustained, supported by positive price momentum. There has been a steady and gradual uptick in demand for these products, underpinned by expectations of further increase in gold prices and relatively lower fabrication costs. Notably, demand has been concentrated in lower-grammage coins, particularly those weighing less than 10g.

Anecdotal reports suggest that consumers are increasingly monetising their existing gold jewellery holding, either by exchanging them for new pieces, liquidating them, or using them as collateral for loans. The RBI’s recent relaxation of norms for loans against gold jewellery is expected to further support this trend.8 As of end-April lending by commercial banks in this segment had surged nearly 120% y/y to INR2,230bn (US$26bn).

Gold ETF inflows resume  

Indian gold ETFs regained momentum in May, recording net inflows of INR2.9bn (US$34mn) after two consecutive months of outflows. The inflows, though modest compared to the 10-month average of INR15.3bn (US$181mn) up to February, exceeded our initial estimate – based on early data,9 and  reflected renewed investor interest. This was likely supported by sustained safe – haven demand amid ongoing geopolitical turmoil and market volatility.  Preliminary data indicates that the trend of net inflows persisted through the first half of June.

According to data from the Association of Mutual Funds in India (AMFI), the cumulative assets under management (AUM) of the 20 gold ETFs rose to INR624bn (US$7.3bn), marking a 97% y/y and 2% m/m increase. Total gold holdings inched up to 64.65t, with an addition of 0.2t during the month. Investor participation also continued to grow, with 0.22mn new accounts (or folios) added during the month, bringing the total number to 7.3mn, a 38% y/y growth, signalling continued and broadening investor interest in gold as a financial asset.  

RBI extends gold buying pause

The RBI has stayed on the sidelines of gold buying since March, adding just 3.4t so far this year,10 sharply lower than the 30.6t purchased during the same period last year. This pause could likely be linked to the steep rise in gold prices since the beginning of the year, a trend we have observed among some other central banks too.

However, despite the lower purchases, India’s gold reserves have climbed to a record 879.6t, now accounting for 12.3% of total foreign exchange reserves, up from 8.7% a year ago. This marks the highest ever share of gold in the reserves, underscoring its growing strategic role in the RBI’s reserve mix.

Imports soften further 

Gold imports in May totalled US$2.5bn, marking a 13% y/y decline and an 18% drop from one month ago. This represents the second consecutive month of decline and aligns with a softer domestic demand environment. Based on our estimates, import volumes for the month were in the range of 27t to 32t, down from 35t in April and significantly lower than the 41t recorded in May 2024.

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Senco unveils Dhanteras Shagun Campaign and Festive Collections with Kiara Advani & Kartik Aryan

Senco Gold & Diamonds Launches Dhanteras Shagun Campaign with Kiara Advani & Kartik Aaryan, Celebrating 85 Years of Trust, Tradition, and Timeless Craftsmanship

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Senco Gold & Diamonds (Senco), one of India’s leading jewellery retailers with a legacy spanning over 85 years, proudly announces the launch of its Dhanteras Shagun Campaign this festive season with Actors Kiara Advani & Kartik Aryan. With a footprint of 192+ showrooms across the country, Senco is one of the largest Pan India Jewellery Retail Brand, headquartered in Eastern India — a name synonymous with trust, tradition, and craftsmanship.

Set against the luminous backdrop of Diwali and Dhanteras-The most auspicious time to buy gold, diamonds, silver jewellery, bars and coins, the campaign brings to life intimate, heartfelt moments of love, shared among families and near & dear ones — a husband’s thoughtful surprise, a mother-daughter tradition, a grandmother lighting diyas with devotion. Each story captures the gentle rhythm of festive life, where emotions shine brighter than the lights that adorn our homes.

Diwali, the festival of lights, celebrates the victory of light over darkness and positivity over despair. It is a time to honour bonds, embrace tradition, and express gratitude to the ones who bring meaning and strength to our lives. Rooted in a legacy of craftsmanship and emotion, Senco becomes an integral part of every family’s Shagun — a timeless promise of light, love, and legacy that shines across generations.

To celebrate the spirit of the season, Senco Gold & Diamonds proudly presents the Shagun Collection — a festive range of meticulously crafted designs in Yellow Gold, Diamonds, Antique, and Polki. Each piece in this collection is a symbol of auspicious beginnings and heartfelt blessings, designed to be passed down as heirlooms of joy and togetherness.

Complementing this signature collection are specially curated festive offerings that cater to every style and sentiment. The Lotus Collection by Everlite features trendy, lightweight jewellery in 9kt gold jewellery— inspired by the purity and prosperity of the lotus flower, and perfect for those seeking elegance with everyday wearability.

The Tattwa Collection by Gossip brings a contemporary twist to festive dressing with fashion-forward silver jewellery. It blends bold design with a vibrant, celebratory flair — ideal for those who love to express themselves with modern, statement pieces.

For men, the Aham Collection introduces a bold new range of jewellery that celebrates strength, individuality, and timeless masculinity. With refined craftsmanship and distinctive styling, it offers a unique way to express personal identity during the festive season.

Finally, Perfect Love captures the magic of rare brilliance with Hearts & Arrows cut diamond jewellery — a tribute to eternal romance. These exquisite pieces are crafted to mark the most meaningful moments, making them the perfect gift of love this Diwali.

The campaign evokes a deep sense of nostalgia, beauty, and belonging, reminding us that true prosperity is not measured by what we wear, but by the love we carry in our hearts.

At the heart of this visual narrative is Kiara Advani, a silent observer and the embodiment of Senco’s elegance and spirit. Moving gracefully through each frame, she connects one story to another — like a golden thread weaving tradition, emotion, and celebration into one seamless tapestry. Through her eyes, we see how Senco jewellery becomes an inseparable part of our sacred rituals, turning every act of gifting into a timeless expression of love and legacy.

Commenting on the same, Joita Sen (Director & Head of Marketing & Design, Senco Gold & Diamonds), said, “The Dhanteras Shagun Campaign is a poetic celebration of togetherness — where every glimmer of gold reflects the warmth of love, and every piece of Senco Gold & Diamonds jewellery becomes a cherished keeper of memories”.

Suvankar Sen (MD & CEO, Senco Gold & Diamonds) said, “Gold & silver has been one of the best performing assets in last two years and the wise decision taken by Indian Families and culture is helping the Indian Household to increase their wealth over the years and this Dhanteras they should continue. To celebrate the spirit of Dhanteras and enhance the festive shopping experience for our valued customers, Senco Gold & Diamonds is offering a range of exciting deals across all our showrooms from October 07 to October 20, 2025. Customers can enjoy a benefit of upto Rs. 700-1000 per gram CASHBACK on gold jewellery and up to 15% off on diamond jewellery buy. Additionally, we are offering 0% deduction on old gold exchange and additionally special coupon of Rs 500 on every Rs 10,000 +transaction, plus a chance to win upto 1kg of Gold— ensuring there’s something for every buyer this Dhanteras at Senco Gold & Diamonds”. 



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