National News
WGC India Gold Market Update April 2026: The Indian Gold Market In Early 2026 Was Characterized By A Resilient Recovery
The Indian gold market in early 2026 is characterized by a resilient recovery following a volatile March. After gold prices experienced their weakest monthly performance in over a decade—dropping 12% in USD and 8% in INR—prices partially stabilized in April. This recovery is supported by persistent geopolitical risks and a softening US dollar, though prices remain 13% below the January peak.
Demand Dynamics & Retail Performance
Despite price volatility, listed jewellers reported a stellar Q1 2026, with revenue growth between 32% and 124% y/y. This surge was fueled by a robust wedding season, higher average ticket sizes, and aggressive store expansions. While retail jewellery demand was muted in early March due to price spikes, interest shifted toward investment products like bars and coins. Interestingly, “old gold” exchanges accounted for nearly 50% of retail sales, highlighting consumer sensitivity to high prices.
Investment Trends
- Gold ETFs: India saw its 11th consecutive month of inflows in March (INR 22.7bn), despite high redemptions from profit-taking. Q1 2026 marked the strongest quarterly inflow on record, bringing total holdings to 115 tonnes.
- Digital Gold: Purchases via UPI remain well above historical averages, with February volumes hitting 1.9 tonnes (53% above the 13-month average), signalling a growing retail preference for accessible digital assets.
Supply & Central Bank Reserves
Domestic supply tightened significantly in April as gold discounts narrowed from US8/oz. This shift was driven by new import curbs on gold-bearing alloys and customs bottlenecks. Consequently, March imports hit a nine-month low (approx. 20–25t). Meanwhile, the Reserve Bank of India (RBI) maintained steady reserves, holding 880.5 tonnes of gold, which now constitutes 17% of total forex reserves.
Outlook: Market sentiment remains optimistic for the upcoming summer wedding season and festivals like Akshaya Tritiya, with price stability expected to release pent-up consumer demand.
National News
VBJ Announces ‘Amazing Aadi Sale’ With Exclusive Festive Offers
Festive offers on gold, diamonds, solitaires, platinum and silver until August 16.
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand has announced the launch of its ‘Amazing Aadi Sale’, a month-long festive campaign running until 16th August 2026. The campaign brings exclusive offers across VBJ’s extensive range of gold, diamond, platinum, silver, solitaire and precious stone jewellery, making this auspicious season the perfect time to celebrate life’s special moments.

As part of the Amazing Aadi Sale, customers can avail 20% off on making charges and value addition (VA) on gold, diamond, platinum, silverware and precious stone jewellery. The campaign also features 3-5% off on solitaire diamonds and 10% off on silver jewellery. These offers are valid across VBJ showrooms at Anna Salai and Anna Nagar.


Speaking about the campaign, Amarendran Vummidi, Managing Partner, VBJ, said,

“Aadi has always been a season that brings families together in celebration of faith, prosperity and new beginnings. At VBJ, we are honoured to be a part of these cherished moments by offering jewellery that becomes a lasting part of our customers’ stories. We look forward to welcoming customers this festive season with our Amazing Aadi Sale and helping them celebrate every occasion with timeless creations.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“At VBJ, every collection is thoughtfully designed to cater to diverse tastes and occasions, while staying true to our legacy of fine craftsmanship. The Amazing Aadi Sale is an extension of our commitment to making premium jewellery more accessible through meaningful festive offers, without ever compromising on quality, authenticity or design excellence.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
The Amazing Aadi Sale reflects VBJ’s continued endeavour to celebrate the spirit of the festive season by bringing together timeless craftsmanship, meaningful designs and exceptional value for its patrons.
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