National News
Akshaya Tritiya Sparkle: 5 Diamond Investment Pieces To Buy From Golubhai Badalia Diamond
From Timeless Bracelets To Statement Chokers, Discover Elegant Diamond Pieces That Blend Festive Luxury with Lasting Investment Value
Golubhai Badalia Diamond, a brand renowned for its exquisite diamond jewellery and refined craftsmanship, has long been a preferred choice for those who value timeless elegance. While gold remains a traditional favourite on Akshaya Tritiya, the modern woman is increasingly choosing diamonds to mark prosperity and new beginnings with something enduring yet distinctive. Celebrate the occasion with thoughtfully crafted diamond creations that symbolise strength, grace and lasting value.
Here are five exquisite pieces to invest in from Golubhai Badalia Diamond:
Eternal Brilliance Diamond Bracelet

Move beyond the usual this festive season with the Eternal Brilliance Diamond Bracelet from Golubhai Badalia Diamond. Crafted with certified natural diamonds in a sleek design, it offers timeless sparkle with effortless elegance.
Diamond Choker
Redefine festive elegance with a striking diamond choker from Golubhai Badalia Diamond. Crafted with certified natural diamonds, it pairs statement-making design with timeless sophistication.

Royal Bloom Ruby and Diamond Necklace

Designed with an intricate arrangement of stones and diamonds in a graceful, blooming pattern, this necklace captures attention with its rich detailing and balanced silhouette. Elegant yet impactful, it adds depth and brilliance to celebratory looks.
Sculpted Geometry Diamond Chandelier Earrings
Bold yet refined, with their sculpted silhouette and radiant movement, they make a powerful statement for grand occasions. Beyond their visual appeal, they’re a smart investment, timeless in design, versatile in wear, and crafted to hold lasting value for years to come.

Imperial Ruby Radiance Diamond Ring

Designed to command attention, this statement ring features intricate detailing and a sculpted silhouette that sparkles from every angle. Bold yet elegant, it’s perfect for celebrations. It’s a smart investment, timeless in appeal, versatile in wear, and crafted to hold enduring value.
National News
VBJ Announces ‘Amazing Aadi Sale’ With Exclusive Festive Offers
Festive offers on gold, diamonds, solitaires, platinum and silver until August 16.
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand has announced the launch of its ‘Amazing Aadi Sale’, a month-long festive campaign running until 16th August 2026. The campaign brings exclusive offers across VBJ’s extensive range of gold, diamond, platinum, silver, solitaire and precious stone jewellery, making this auspicious season the perfect time to celebrate life’s special moments.

As part of the Amazing Aadi Sale, customers can avail 20% off on making charges and value addition (VA) on gold, diamond, platinum, silverware and precious stone jewellery. The campaign also features 3-5% off on solitaire diamonds and 10% off on silver jewellery. These offers are valid across VBJ showrooms at Anna Salai and Anna Nagar.


Speaking about the campaign, Amarendran Vummidi, Managing Partner, VBJ, said,

“Aadi has always been a season that brings families together in celebration of faith, prosperity and new beginnings. At VBJ, we are honoured to be a part of these cherished moments by offering jewellery that becomes a lasting part of our customers’ stories. We look forward to welcoming customers this festive season with our Amazing Aadi Sale and helping them celebrate every occasion with timeless creations.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“At VBJ, every collection is thoughtfully designed to cater to diverse tastes and occasions, while staying true to our legacy of fine craftsmanship. The Amazing Aadi Sale is an extension of our commitment to making premium jewellery more accessible through meaningful festive offers, without ever compromising on quality, authenticity or design excellence.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
The Amazing Aadi Sale reflects VBJ’s continued endeavour to celebrate the spirit of the festive season by bringing together timeless craftsmanship, meaningful designs and exceptional value for its patrons.
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