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WGC Gold ETF Commentary: Global flows stay hot

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March and Q1 in review

Global physically backed gold ETFs1 reported strong inflows in March totalling  US$8.6bn (Table 1, p2).2 This helped drive total Q1 flows of US$21bn (226t) to  the second highest quarterly level in dollar terms, only behind Q2 2020’s  US$24bn (433t). 

North America (61%) and Europe (22%) represented the bulk (83%) of net  inflows in Q1. Asia contributed 16% – impressive given that the region’s total  assets under management (AUM) only account for 7% of the global total. Additionally, first quarter flows in Europe of US$4.6bn stood out as the strongest  quarter since Q1 2020. As a result, and aided by gold’s price increase, AUM  reached another all-time-high of US$345bn, representing an increase of 13% in  March and 28% through the first quarter.

Additionally, collective holdings rose to 3,445t by the end of March, a 92t  addition in the month and 226t higher through Q1, reaching the highest month end level since May 2023 and 470t shy of the record of 3,915t in October 2020.

Highlights 

Global gold ETF inflows continued  in March, with positive demand  witnessed across all regions. 

After four monthly inflows in a row,  total AUM of global gold ETFs  reached another month-end peak  of US$345bn and holdings rose 3% to 3,445t.  

Global gold markets saw a mild  decline in volumes during March  amid cooling OTC activities.

Regional overview 

North American demand led global flows, adding US$6.5bn  and constituting 76% of total flows this month, and  US$12.9bn during the quarter. This move higher can be  attributed to familiar drivers:  

• the strong price momentum sent gold to above the  US$3,000/oz threshold 

• yields remained rangebound 

• the dollar slipped to levels not seen since last November • tariff and war uncertainty provided continued support.  

Additionally, equity pullbacks, due to growth concerns and  market liquidity worries amid ongoing quantitative tightening, further pushed up investor demand for safe haven assets.Also, increased option activity helped drive  US$2.1bn (22 tonnes) inflows at monthly expiry.

As a result, North American funds posted another strong  monthly performance, and the region solidified its significant  contribution to global quarterly flows.  

Europe saw sizable inflows, drawing US$1bn in March and  US$4.6bn during Q1. The rally this month stemmed primarily  from the UK, Switzerland and Germany. Although the Bank  of England made no changes to its benchmark rate during  its March meeting, a cloudy growth outlook further weighed  by US tariff concerns, weak stock market performance and  the gold price surge, drove demand higher in the UK.  Equally, despite a jump in the 10-year German Bund yield in  early March amid Germany’s massive spending plan,  investors in Europe continue to add gold ETFs to their  portfolios as the ECB’s March cut encouraged further easing  expectations6 and US tariff risks loom over the growth  outlook.  

Inflows were sustained for the fourth consecutive month in  Asia, attracting nearly US$1bn in March and US$3.3bn  through the first quarter. China and Japan dominated  demand in March, both likely driven by rocketing gold price  performances, which dwarfed other assets in the month, and  roaring global trade policy risks. Additionally, inflationary worries may have helped drive gold ETF inflows in Japan.  India saw mild outflows, ending its 11-month inflow streak as  investors may have booked profit. Funds in other regions  saw another month of positive demand, albeit only modestly  at US$98mn, as Australia and South Africa continue to  register gold ETF inflows. 

Gold trading volumes pullback

Trading activity across global gold markets in March came in  at US$266bn/day – broadly in-line with the quarterly average  of US$270bn/day. LBMA OTC trading of US$136bn/day,  resulted in a quarterly average of US$140bn/day. This marks  a notable increase when compared to the 2024 daily average  of US$113bn.

Exchange volumes continued to rise in March, with COMEX  taking the charge amid the strong gold price performance. Increased option activity supported North American ETF  volumes, but global gold ETF activities still fell mildly m/m. 

Total net longs of COMEX’s gold futures fell 3% to 804t by  the end of March. Net long positions held by money  managers remained relatively stable at 599t, down slightly  from 605t at the end of February. While money manager net  longs declined during the first half of March—likely due to  profit-taking—renewed interest driven by US trade policy  and geopolitical uncertainties led to increased exposure later  in the month. Notably, this rebound followed five consecutive  weeks of de-grossing that began in February, bringing net  longs just above year-end levels of 764 tonnes.

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International News

Precious Metals consolidate ahead of Powell remarks AUGMONT BULLION REPORT

Gold and silver trade range-bound as markets await Powell’s Jackson Hole speech for policy cues. With a 75% chance of a September cut, geopolitical tensions over Russia-Ukraine dampen optimism.

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  • Gold and silver prices are staying within a narrow range as traders await significant movements in anticipation of Fed Chair Powell’s Jackson Hole speech, which could provide clues about the direction of US policy.
  • Despite indications of a weakening job market and inflation that is still above goal and susceptible to pressures from tariffs, Fed policymakers on Thursday showed scant support for a rate decrease next month, leaving markets looking to Powell’s speech for clarity. 
  • With markets pricing in a 75% chance of a quarter-point cut, investors continue to view policy easing as a possibility in September.
  • Geopolitical optimism for a possible peace agreement between Russia and Ukraine waned when reports surfaced that Russia had launched its biggest drone and missile attack on Ukraine in over a month. Moscow accused Kyiv of rejecting the prospect of a “lasting and fair settlement.

Technical Triggers        

  • Gold seems to continue its downward trajectory after sustaining below $3400. Next support is $3340 (Rs 98500), while $3445 (Rs 100,500) remains the resistance.
  • Silver prices are expected to consolidate in a range of $37(Rs 110,500) to $39 (Rs 115,000). Buy on dips and sell on rallies.

Support and Resistance

MetalMarketSupport LevelResistance Level
GoldInternational$3340/oz$3445/oz
Indian₹98,500 / 10 gm₹100,500 / 10 gm
SilverInternational$37/oz$39/oz
Indian₹110,500 / kg₹115,000 / kg


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GIA Appoints Sriram Natarajan as Senior Vice President of Laboratory Operations

The Gemological Institute of America (GIA) has named Sriram “Ram” Natarajan as its new Senior Vice President of Laboratory Operations.

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Sriram Natarajan, who previously served as Managing Director of GIA India Laboratory Private Limited, assumed his new role in early August at GIA’s world headquarters in Carlsbad, California, reporting to GIA President and CEO Pritesh Patel.

In this capacity, Natarajan will oversee global laboratory operations, including diamond grading and jewellery services, and shape the vision and strategy for GIA’s expanding laboratory network.

“Ram is a dynamic leader closely attuned to GIA’s mission and the needs of our laboratory clients,” said Pritesh Patel, President and CEO, GIA. “As we continue to introduce new technologies and processes to advance efficiency, and develop new laboratory products and services, his expertise, insight and experience will be invaluable.”

Natarajan joined GIA India in 2017 as Vice President of Laboratory Operations and was elevated to Managing Director in 2020. In that role, he led education and laboratory initiatives across India, drawing on more than three decades of international operational and leadership experience.

“It is an honor to take on responsibility for overseeing GIA’s gemological laboratories,” Sriram Natarajan said. “I look forward to working with our teams and clients to deliver high-quality laboratory services and uphold the standards of excellence that GIA is known for.”

GIA said a new Managing Director for GIA India Laboratory Private Limited will be announced in the fourth quarter of 2025.

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Pandora Strengthens Position as Full-Fledged Jewellery Brand with Solid Q2 Growth

Danish jewellery giant Pandora has reported another quarter of strong performance, reinforcing its transition from a charm-dominated business into a diversified global jewellery brand.

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Pandora, which operates more than 6,700 points of sale worldwide, said its strategic “Phoenix” growth plan—focused on brand elevation, product design, market expansion, and personalization—is steadily paying off.

For the quarter ended June 30, Pandora posted 8% organic growth, up from 7% in the previous quarter. The company expects organic growth in the 7–8% range for the full year. Like-for-like sales rose 3% overall, with the US market leading at 8% growth, while Europe showed a modest 1% increase.

Despite what it described as a “turbulent” global economic climate, including pressures from foreign exchange, tariffs, and commodity prices, Pandora said both revenue and margins remained resilient.

“In these turbulent times, we are satisfied with yet another quarter of high single-digit organic growth and strong profitability,” said Alexander Lacik, Pandora’s President and CEO, in the company’s financial statement released on 15 August. “The results show that our brand and unique storytelling proposition continue to attract more consumers.”

Pandora, which still derives over 70% of its sales from charm bracelets, has been steadily expanding its portfolio into rings, earrings, and necklaces, strengthening its ambition to be recognised as a complete jewellery brand.

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