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WGC Gold ETF Commentary: Global flows stay hot

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March and Q1 in review

Global physically backed gold ETFs1 reported strong inflows in March totalling  US$8.6bn (Table 1, p2).2 This helped drive total Q1 flows of US$21bn (226t) to  the second highest quarterly level in dollar terms, only behind Q2 2020’s  US$24bn (433t). 

North America (61%) and Europe (22%) represented the bulk (83%) of net  inflows in Q1. Asia contributed 16% – impressive given that the region’s total  assets under management (AUM) only account for 7% of the global total. Additionally, first quarter flows in Europe of US$4.6bn stood out as the strongest  quarter since Q1 2020. As a result, and aided by gold’s price increase, AUM  reached another all-time-high of US$345bn, representing an increase of 13% in  March and 28% through the first quarter.

Additionally, collective holdings rose to 3,445t by the end of March, a 92t  addition in the month and 226t higher through Q1, reaching the highest month end level since May 2023 and 470t shy of the record of 3,915t in October 2020.

Highlights 

Global gold ETF inflows continued  in March, with positive demand  witnessed across all regions. 

After four monthly inflows in a row,  total AUM of global gold ETFs  reached another month-end peak  of US$345bn and holdings rose 3% to 3,445t.  

Global gold markets saw a mild  decline in volumes during March  amid cooling OTC activities.

Regional overview 

North American demand led global flows, adding US$6.5bn  and constituting 76% of total flows this month, and  US$12.9bn during the quarter. This move higher can be  attributed to familiar drivers:  

• the strong price momentum sent gold to above the  US$3,000/oz threshold 

• yields remained rangebound 

• the dollar slipped to levels not seen since last November • tariff and war uncertainty provided continued support.  

Additionally, equity pullbacks, due to growth concerns and  market liquidity worries amid ongoing quantitative tightening, further pushed up investor demand for safe haven assets.Also, increased option activity helped drive  US$2.1bn (22 tonnes) inflows at monthly expiry.

As a result, North American funds posted another strong  monthly performance, and the region solidified its significant  contribution to global quarterly flows.  

Europe saw sizable inflows, drawing US$1bn in March and  US$4.6bn during Q1. The rally this month stemmed primarily  from the UK, Switzerland and Germany. Although the Bank  of England made no changes to its benchmark rate during  its March meeting, a cloudy growth outlook further weighed  by US tariff concerns, weak stock market performance and  the gold price surge, drove demand higher in the UK.  Equally, despite a jump in the 10-year German Bund yield in  early March amid Germany’s massive spending plan,  investors in Europe continue to add gold ETFs to their  portfolios as the ECB’s March cut encouraged further easing  expectations6 and US tariff risks loom over the growth  outlook.  

Inflows were sustained for the fourth consecutive month in  Asia, attracting nearly US$1bn in March and US$3.3bn  through the first quarter. China and Japan dominated  demand in March, both likely driven by rocketing gold price  performances, which dwarfed other assets in the month, and  roaring global trade policy risks. Additionally, inflationary worries may have helped drive gold ETF inflows in Japan.  India saw mild outflows, ending its 11-month inflow streak as  investors may have booked profit. Funds in other regions  saw another month of positive demand, albeit only modestly  at US$98mn, as Australia and South Africa continue to  register gold ETF inflows. 

Gold trading volumes pullback

Trading activity across global gold markets in March came in  at US$266bn/day – broadly in-line with the quarterly average  of US$270bn/day. LBMA OTC trading of US$136bn/day,  resulted in a quarterly average of US$140bn/day. This marks  a notable increase when compared to the 2024 daily average  of US$113bn.

Exchange volumes continued to rise in March, with COMEX  taking the charge amid the strong gold price performance. Increased option activity supported North American ETF  volumes, but global gold ETF activities still fell mildly m/m. 

Total net longs of COMEX’s gold futures fell 3% to 804t by  the end of March. Net long positions held by money  managers remained relatively stable at 599t, down slightly  from 605t at the end of February. While money manager net  longs declined during the first half of March—likely due to  profit-taking—renewed interest driven by US trade policy  and geopolitical uncertainties led to increased exposure later  in the month. Notably, this rebound followed five consecutive  weeks of de-grossing that began in February, bringing net  longs just above year-end levels of 764 tonnes.

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International News

PGI Initiatives at Jewellery and Gem WORLD Hong Kong Spotlight Platinum as Priority Metal for Brighter Future

Expert panel to illuminate accelerating innovation and new segment growth

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Platinum Guild International (PGI) pinpoints a shining new era of platinum jewellery opportunities at Jewellery & Gem WORLD Hong Kong 2025, particularly in light of the soaring price of gold. A trio of initiatives staged at Hong Kong’s influential annual jewellery trade show, headlined by a panel discussion uniting platinum jewellery experts from three continents, will advocate platinum’s strong incremental business potential. Held from 17-21 September 2025 at the Hong Kong Convention & Exhibition Centre and attracting the industry’s global decision-makers, the fair will also be enriched by a precious metal exhibition spotlighting platinum and PGI’s inviting Platinum Pavilion.

The alloy’s enduring attributes of innate strength, resilience and authenticity; unparalleled technological innovation; and sustainable sourcing have been cast into the limelight by gold’s record highs. Its advantages as a priority metal for fine jewellery have been accentuated, and compelling openings for expansion have forged beyond the bridal segment, where it has been traditionally dominant. Platinum is now poised to gain market share in other areas, including men’s jewellery.

PGI’s panel, moderated by the worldwide marketing organisation’s CEO Tim Schlick, will address “The Platinum Advantage: Markets, Business and Innovations”. Five respected industry insiders will step onto the Grand Foyer Main Stage on Friday, 19 September to share valuable insights on maximising platinum’s current edge over white gold, and explore pathways for platinum jewellery designers and manufacturers to develop new products and leverage incremental business in their respective regions. Attendees are invited to a networking drinks reception after the event.

The diversity of the speakers reflects the global surge in platinum’s appeal. They are Andy Zhou of Kingli Jewelry from China; Josh Helmich of Helmich Luxury Group in the USA; Jason Brimelow of Brimelow Group that operates in Australia and Southeast Asia; Noriyuki Kamei from Kuwayama Corporation based in Japan; and Avinash Pahuja of ORO Precious Metals Pvt Ld from India.

Besides focusing on platinum’s relative price advantage, the discussion will highlight emerging markets ripe for penetration, strategies to enter new product segments to broaden portfolios, and investments in innovation by other platinum-rich fields that are rapidly translating into significant advances in jewellery production.

“Sublime Shine: Metal Innovation in the Art of Jewellery”, a comprehensive exhibition brought to Jewellery & Gem WORLD Hong Kong in collaboration with PGI, will serve as an informative and interactive backdrop to this illuminating panel discussion.The 430-square-metre display, supplemented by an area dedicated to men’s jewellery, offers evidence of platinum’s multiple beneficial facets, from ethical sourcing to facilitating advances in clean energy and medicine.

A welcome addition at previous Hong Kong jewellery fairs, PGI’s Platinum Pavilion allows attendees to experience cutting-edge products firsthand and communicate with creatives in a relaxed environment. This year, it showcases the creations of six exhibitors from China and India lauded for their innovative production practices and aesthetic designs: B.N. Jewellers India; Guangdong Jinbotong Technology Co Ltd; Jewelex India; Kingli JewelryKinch Jewelry; and ORO Precious Metals.

Other platinum powerhouses – Kuwayama Corporation, Nagahori Corporation; Shenzhen Longjia Jewelry and German enterprises egf – Eduard G. Fidel and Schofer Germany – will present their collections elsewhere in the exhibition halls.

Jewellery & Gem WORLD Hong Kong marks an opportunity for PGI to solidify its new, cohesive global positioning for platinum jewellery – emphasising substance and sophistication, provenance and purity. “The technological advancements driving innovation are proceeding at a rapid pace, allowing manufacturers and designers to capitalise on unique growth opportunities. Indeed, we have witnessed more progress in platinum technology and innovation in the last two years than the last two decades,” says PGI CEO Tim Schlick.

 “An ingredient for a better world, platinum is best suited for the future as it offers young consumers the rarest, purest metal with ethical credibility and an edgy contemporary look. I invite all jewellery designers and manufacturers to attend our essential panel discussion on ‘The Platinum Advantage’ in order to unlock exciting opportunities for growth in new market segments afforded by current pricing and technological ingenuity.”

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