International News
WGC Gold ETF Commentary: Global flows stay hot
March and Q1 in review
Global physically backed gold ETFs1 reported strong inflows in March totalling US$8.6bn (Table 1, p2).2 This helped drive total Q1 flows of US$21bn (226t) to the second highest quarterly level in dollar terms, only behind Q2 2020’s US$24bn (433t).
North America (61%) and Europe (22%) represented the bulk (83%) of net inflows in Q1. Asia contributed 16% – impressive given that the region’s total assets under management (AUM) only account for 7% of the global total. Additionally, first quarter flows in Europe of US$4.6bn stood out as the strongest quarter since Q1 2020. As a result, and aided by gold’s price increase, AUM reached another all-time-high of US$345bn, representing an increase of 13% in March and 28% through the first quarter.
Additionally, collective holdings rose to 3,445t by the end of March, a 92t addition in the month and 226t higher through Q1, reaching the highest month end level since May 2023 and 470t shy of the record of 3,915t in October 2020.
Highlights
Global gold ETF inflows continued in March, with positive demand witnessed across all regions.
After four monthly inflows in a row, total AUM of global gold ETFs reached another month-end peak of US$345bn and holdings rose 3% to 3,445t.
Global gold markets saw a mild decline in volumes during March amid cooling OTC activities.
Regional overview
North American demand led global flows, adding US$6.5bn and constituting 76% of total flows this month, and US$12.9bn during the quarter. This move higher can be attributed to familiar drivers:
• the strong price momentum sent gold to above the US$3,000/oz threshold
• yields remained rangebound
• the dollar slipped to levels not seen since last November • tariff and war uncertainty provided continued support.
Additionally, equity pullbacks, due to growth concerns and market liquidity worries amid ongoing quantitative tightening, further pushed up investor demand for safe haven assets.Also, increased option activity helped drive US$2.1bn (22 tonnes) inflows at monthly expiry.
As a result, North American funds posted another strong monthly performance, and the region solidified its significant contribution to global quarterly flows.
Europe saw sizable inflows, drawing US$1bn in March and US$4.6bn during Q1. The rally this month stemmed primarily from the UK, Switzerland and Germany. Although the Bank of England made no changes to its benchmark rate during its March meeting, a cloudy growth outlook further weighed by US tariff concerns, weak stock market performance and the gold price surge, drove demand higher in the UK. Equally, despite a jump in the 10-year German Bund yield in early March amid Germany’s massive spending plan, investors in Europe continue to add gold ETFs to their portfolios as the ECB’s March cut encouraged further easing expectations6 and US tariff risks loom over the growth outlook.
Inflows were sustained for the fourth consecutive month in Asia, attracting nearly US$1bn in March and US$3.3bn through the first quarter. China and Japan dominated demand in March, both likely driven by rocketing gold price performances, which dwarfed other assets in the month, and roaring global trade policy risks. Additionally, inflationary worries may have helped drive gold ETF inflows in Japan. India saw mild outflows, ending its 11-month inflow streak as investors may have booked profit. Funds in other regions saw another month of positive demand, albeit only modestly at US$98mn, as Australia and South Africa continue to register gold ETF inflows.
Gold trading volumes pullback
Trading activity across global gold markets in March came in at US$266bn/day – broadly in-line with the quarterly average of US$270bn/day. LBMA OTC trading of US$136bn/day, resulted in a quarterly average of US$140bn/day. This marks a notable increase when compared to the 2024 daily average of US$113bn.
Exchange volumes continued to rise in March, with COMEX taking the charge amid the strong gold price performance. Increased option activity supported North American ETF volumes, but global gold ETF activities still fell mildly m/m.
Total net longs of COMEX’s gold futures fell 3% to 804t by the end of March. Net long positions held by money managers remained relatively stable at 599t, down slightly from 605t at the end of February. While money manager net longs declined during the first half of March—likely due to profit-taking—renewed interest driven by US trade policy and geopolitical uncertainties led to increased exposure later in the month. Notably, this rebound followed five consecutive weeks of de-grossing that began in February, bringing net longs just above year-end levels of 764 tonnes.
International News
Kering Invests in China’s Gold Jewelry Surge as Laopu’s Explosive Growth Reshapes Market
Heritage-gold brands Borland and Lamchiu secure major funding amid soaring demand, fueled by Laopu’s meteoric rise and China’s booming 24-karat segment.
A wave of investor interest is sweeping through China’s gold jewelry sector as the rapid rise of Laopu Gold Co. galvanizes confidence in the country’s high-end heritage gold market. The latest beneficiary is Borland, a Hangzhou-based jeweler known for its traditional filigree craftsmanship, which this week announced more than 100 million yuan ($14 million) in new funding.
The investment round includes contributions from Kering Ventures, the startup arm of luxury group Kering SA, and Shunwei Capital, co-founded by Xiaomi chairman Lei Jun. Kering noted that its minority stake enables participation in the “rapid development of a particularly buoyant 24-karat gold jewelry segment,” reflecting growing appetite for culturally rooted premium gold pieces.
Meanwhile, Dayone Capital has made a separate investment exceeding 100 million yuan in Lamchiu, a Lanzhou-based maker of handcrafted bespoke gold jewelry. The firm will support Lamchiu in expanding distribution and reinforcing the brand’s supply-chain capabilities.
The surge of capital follows the remarkable ascent of Laopu, which has become one of China’s breakout jewelry success stories. The company reported 12.4 billion yuan in revenue in the first half of 2025 — a year-on-year increase of over 250%, building on 168% growth from the previous year. Laopu’s momentum has outpaced Western luxury houses struggling with softer China demand.
Heritage gold jewelry — deeply rooted in Chinese aesthetics and traditional techniques like filigree — is attracting a new generation of luxury consumers. Brands like Laopu, which operate in top-tier malls, increasingly compete with global maisons such as Hermès and Cartier for clientele.
Despite strong digital followings, newer brands still face distribution gaps. Borland operates only three mall stores, while Lamchiu, despite amassing more than 1 million followers on Douyin, runs just one physical outlet in Lanzhou. Both companies plan to use their fresh funding to accelerate expansion and strengthen operational infrastructure.
The latest investments signal rising confidence that China’s heritage-gold renaissance is evolving from a trend into a long-term luxury category shaping the future of the jewellery market.
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