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India’s World Cup victory celebrated with India’s own gold through Tanishq exchange

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Tanishq, India’s largest jewellery retail brand from the house of Tata, celebrates the Indian women’s cricket teanm’s historic ICC Women’s Cricket World Cup victory. The team has carried the hopes of a nation, displaying unwavering skill, determination, and courage. Their win is more than a trophy, it reflects resilience, teamwork, and the limitless potential of women across India. By breaking barriers and inspiring young girls everywhere, they have become a true symbol of national pride, sparking admiration and joy across the country.

For decades, Tanishq has reflected the stories and milestones of women across India. Since its inception, the brand has stood to empower and support every woman’s journey. In that spirit, the brand’s tribute to the Indian women’s cricket team takes shape through rings crafted from gold exchanged by families nationwide, gifted to each player to mark their remarkable win. It’s a meaningful gesture that connects Indian households with the women who made the country proud, a piece of India recrafted for its champions.

Celebrating this milestone, Ajoy Chawla, CEO Jewellery Division, Titan Company Limited, said, “The Indian women’s cricket team has given the country a moment that will be remembered for generations. Their grit, determination, and the way they carried the hopes of 1.4 billion people is truly extraordinary. These rings from Tanishq are our way of honouring their spirit, commitment, and achievement — crafted from the recycled gold that lakhs of customers have exchanged with us. Each ring carries a piece of the country, just as the team carries the pride of the nation.”

Tanishq’s Gold Exchange has empowered India to exchange old gold throughout the year bought from any jeweller, giving families a transparent and trusted way to renew their jewellery. What began as a service has grown into a nationwide movement, with customers exchanging more than 1.8 lakh kilos of gold. Built on the belief that India’s most cherished gold deserves to shine again, Tanishq continues to make the process more accessible by offering 0% deduction* on the exchange of old gold across any karat from any jeweller (as low as 9KT). It’s an invitation to step in, and add to a movement that helps the nation shine brighter.

The program has transformed how the country values its gold, and this moment is made possible by the 32 lakh Indians whose trust and participation lie at the heart of this journey.

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Belgian Consul General H. E. Mr. Pierre Stverlynck Graces BDB Annual Day  

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  • Event marks 42 years of Incorporation and 16 years of Operations
  • Recently-appointed Consul-General’s first visit to the Bourse helps strengthen a century-old bond
  • Long service awards presented to outstanding employees

Bharat Diamond Bourse today marked 42 years of incorporation and 16 years since the commencement of operations at the BDB Complex in BKC with a special programme graced by H. E. Pierre Stverlynck – Consul General of Belgium in Mumbai as Chief Guest and a number of leading diamantaires.

The function was organised to celebrate the crucial roles played both by the visionaries who conceptualised the need for a centralised infrastructure to boost the diamond trade over four decades ago, and the employees who have run the daily operations in a highly efficient and professional manner. 

In his Welcome Address, BDB Vice President, Mehul Shah explained the significance of celebrating twin milestones – 42 years of incorporation and 16 years of operations. He said:

“BDB began with a vision and is now the world’s largest operational bourse, and a symbol of India’s leadership in the diamond world and excellence in every aspect of operations.”

He added, “It is significant that the Consul General of Belgium is with us on this special occasion. Antwerp and Mumbai have a very close relationship, going back more than 100 years. Today the two cities have bonds based on trust, trade and friendship. We are committed to strengthening this bond over the next century as well.” 

Congratulating the awardees he said that members may be the owners, but it is the staff who run the complex and have helped build it as the “best of the best” centres for diamonds. “Personal integrity combined with hi-tech surveillance have made BDB one of the safest places in the world,” he explained, and urged all present never to forget that “it is the soldiers who fight and win the wars.” Mr Shah offered compliments to all the awardees and congratulated Team BDB. 

Speaking on the occasion, Anoop Mehta, President BDB, welcomed Mr Stverlynck who has recently assumed charge as Consul General of Belgium in Mumbai.

“We are sure that this will be the first of many visits to our Bourse,” he said, noting that the Consulate is the nearest neighbour of the complex. 

“The BDB leadership has always enjoyed a very special relationship with the Belgian consulate,” he added, “built on the longstanding bonds between the diamond industry in our two countries.”

Mr Mehta said it was heartening that so many employees had remained loyal to the BDB for multiple years, and urged all gathered to reach out through their department heads to put forward suggestions for further changes and improvements

Mr Stverlynck, who was on his first visit to the Bourse after assuming charge as Consul General, said he was extremely impressed with the facilities available for exporters within the complex. Assuring the trade of cooperation and support, he said he was happy to be personally present to celebrate such a remarkable institution as BDB that has become a key pillar of the India diamond industry.

Congratulating the leadership for its role in steering the bourse, as well as those employees who had received long service awards, Mr. Stverlynck said:

“The consolidated knowledge and experience of so many from those at the top to a number of others who contributed in various ways, is an asset to the industry.”

Special long service awards were presented to employees who completed special milestones during the year. These included 30-year, 25-, 15-, 10- and 5-year service awards to a few employees. 

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