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India’s World Cup victory celebrated with India’s own gold through Tanishq exchange

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Tanishq, India’s largest jewellery retail brand from the house of Tata, celebrates the Indian women’s cricket teanm’s historic ICC Women’s Cricket World Cup victory. The team has carried the hopes of a nation, displaying unwavering skill, determination, and courage. Their win is more than a trophy, it reflects resilience, teamwork, and the limitless potential of women across India. By breaking barriers and inspiring young girls everywhere, they have become a true symbol of national pride, sparking admiration and joy across the country.

For decades, Tanishq has reflected the stories and milestones of women across India. Since its inception, the brand has stood to empower and support every woman’s journey. In that spirit, the brand’s tribute to the Indian women’s cricket team takes shape through rings crafted from gold exchanged by families nationwide, gifted to each player to mark their remarkable win. It’s a meaningful gesture that connects Indian households with the women who made the country proud, a piece of India recrafted for its champions.

Celebrating this milestone, Ajoy Chawla, CEO Jewellery Division, Titan Company Limited, said, “The Indian women’s cricket team has given the country a moment that will be remembered for generations. Their grit, determination, and the way they carried the hopes of 1.4 billion people is truly extraordinary. These rings from Tanishq are our way of honouring their spirit, commitment, and achievement — crafted from the recycled gold that lakhs of customers have exchanged with us. Each ring carries a piece of the country, just as the team carries the pride of the nation.”

Tanishq’s Gold Exchange has empowered India to exchange old gold throughout the year bought from any jeweller, giving families a transparent and trusted way to renew their jewellery. What began as a service has grown into a nationwide movement, with customers exchanging more than 1.8 lakh kilos of gold. Built on the belief that India’s most cherished gold deserves to shine again, Tanishq continues to make the process more accessible by offering 0% deduction* on the exchange of old gold across any karat from any jeweller (as low as 9KT). It’s an invitation to step in, and add to a movement that helps the nation shine brighter.

The program has transformed how the country values its gold, and this moment is made possible by the 32 lakh Indians whose trust and participation lie at the heart of this journey.

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Shringar House of Mangalsutra Ltd. Flags Off the Pune Expansion, Inaugurated by PNG Jewellers CMD Saurabh Gadgil

The opening of Pune Sales Office to strategically drive expansion across Pune, Marathwada and Vidarbha region

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Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specializing in mangalsutras, has strengthened its presence in Maharashtra through the launch of a strategic Pune sales office, which was inaugurated by Saurabh V. Gadgil, CMD of P N Gadgil Jewellers Limited (PNG).

Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specializing in mangalsutras, has strengthened its presence in Maharashtra through the launch of a strategic Pune sales office, which was inaugurated by Saurabh V. Gadgil, CMD of P N Gadgil Jewellers Limited (PNG).

With Maharashtra playing an increasingly important role in India’s jewellery value chain, the company plans to deepen retail partnerships, expand its design portfolio and strengthen its B2B infrastructure across the region. The Pune office represents a foundational step in Shringar House of Mangalsutra Limited’s strategy to consolidate its position as a leading specialist in the mangalsutra category.

The Pune sales office will function as a central commercial and coordination hub for operations across Pune, Marathwada and Vidarbha regions, supporting closer engagement with jewellery retailers, wholesalers and corporate jewellery brands.

Pune’s location enables Shringar House of Mangalsutra Limited to service premium urban jewellery markets while extending efficient trade coverage to Marathwada and Vidarbha, where mangalsutras remain integral to bridal and ritual jewellery demand.

Commenting on the expansion, Chetan Thadeshwar, Chairman, Shringar House of Mangalsutra Limited, said: “Our Pune sales office is a strategic step aligned with our long-term vision to enhance accessibility, quality product and a wide variety of mangalsutras for retailers across Maharashtra. The state represents a critical market for us, and this expansion strengthens our ability to work closely with partners and support their growth with greater efficiency and consistency.”

Viraj Thadeshwar, CEO and Executive Director, Shringar House of Mangalsutra Limited, added, “The launch of our Pune sales office marks an important step in strengthening on-ground engagement with our retail partners in Maharashtra. This presence allows us to respond faster to market needs, improve supply efficiencies, and ensure consistent availability of designs across price points. As demand continues to evolve, our focus remains on building a scalable and agile distribution network that supports long-term partner growth.”

Speaking at the inauguration, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

“I am honoured to be part of the inauguration of Shringar – House of Mangalsutra’s new office in Pune. Shringar has been a trusted partner to PNG Jewellers for many years, and our teams share a very close and collaborative working relationship. Mangalsutras are a significant and culturally important category in the Indian jewellery landscape, and Shringar is among the finest manufacturers in this space, known for their vast product range, exceptional designs and consistent quality.

This new office will further strengthen their ability to serve the western India market and support many more jewellers across the region. I extend my best wishes to Chetan Thadeshwar ji and his sons, Viraj and Balraj, for continued success.”

With decades of experience in mangalsutra manufacturing, Shringar House of Mangalsutra Limited continues to focus on design innovation, manufacturing excellence and dependable supply partnerships across India.

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