loader image
Connect with us

International News

WGC Gold ETF commentary:  Asia erupts as global momentum builds

Published

on

1,909 views

April in review 

Global physically backed gold ETFs1 added US$11bn in April, extending their  inflow streak to five months (Table 1, p2).2 Supported by a higher gold price and  continued inflows, global gold ETFs’ total assets under management (AUM) reached another month-end high of US$379bn. Meanwhile, holdings surged  115t to 3,561t, the highest since August 2022 and yet still 10% below the month end peak of 3,915t in October 2020.  

Asia led inflows, accounting for 65% of the net global total – their strongest month on record. North American demand was also sizable while European flows flipped negative. Other regions continued to experience positive demand,  albeit only mildly.  

Highlights 

Asia flows surged and North  America also saw robust demand,  while Europe witnessed mild  outflows. The strongest inflow since March  2022 and the continued gold price  surge pushed global gold ETFs’ AUM to US$379bn, 10% higher in  the month. Global gold trading volumes rose  significantly across all markets.

Regional overview 

Asia experienced record breaking inflows during April,  adding US$7.3bn, the strongest ever. The bulk of the  demand came from China marking the third  consecutive month of inflows and the strongest on record for the region. And more impressively, the April inflows have  now surpassed those in Q1 and in full year 2024. In addition  to the continued local gold price surge, demand was also driven by: 

• The ongoing trade dispute with the US, which has raised  fears of weaker growth, amplified equity volatility, and intensified expectations of the local currency depreciation 

• Lower government bond yields, amid rising rate cut  anticipations. 

Global trade risks and the gold price surge also boosted gold  ETF demand in Japan, their seventh consecutive month inflow. India also recorded steadily positive flows, following net outflows last month.  

North American investors continued to buy gold ETFs,  adding US$4.5bn in April. Although flows moderated  compared to February and March, this month marked the  second strongest April on record. And net cumulative flows  through the first four months of the year have already  outpaced 2020’s historical performance.  

April and y-t-d 2025 regional flows* price momentum – albeit less pronounced compared to  March – together with ongoing financial market turmoil amid  trade policy uncertainties led investors in the region to gold.  

Near-term momentum may ebb and flow, but expectations  for continued market volatility – driven by concerns such as  future trade policy and inflation – should provide a level of  support to flows over the medium-to-long term. 

Europe saw modest outflows of US$807mn in April,  reversing course slightly. Outflows for the region were  primarily concentrated in the UK, which were partially offset  by inflows into Switzerland and France.  

Nonetheless, the region witnessed healthy demand during  most of April as the gold price rallied. Lower opportunity  costs, fuelled by another rate cut from the ECB,3 and  intensified expectations of a BoE reduction in early May 4 supported gold ETF buying. But late-month gold price  declines sparked investor selling, likely profit-taking, erasing  earlier gains. Sharp stock market rebounds may have further  reduced gold’s appeal. 

With the local currency strengthening against the dollar, FX hedged products, mainly in Switzerland, saw additional  demand, curbing other outflows.  

Funds in other regions posted their fifth consecutive month  of positive demand (US$213mn) – Australia and South Africa  continued to drive gold ETF inflows in the region. 

Gold trading volumes boom 

Global gold trading volumes across various markets  rocketed in April, averaging US$441bn/day, 48% higher  m/m. Amidst the strong gold price rally, all markets  witnessed significant m/m rises in trading activities. LBMA  OTC turnovers reached US$181bn/day, 31% higher m/m and notably higher than the 2024 average. Exchange-traded  activities jumped by 67% compared to March, with the  COMEX (+42% m/m) and the Shanghai Futures Exchange (+122% m/m) leading the charge. Although gold ETF trading  volumes are smaller than other sectors, they saw the  greatest m/m increase of all, surging 120%. 

Total net longs of COMEX gold futures fell 30% m/m to 566t  by the end of April. Net long positions held by money  managers moved lower almost each week, reaching 360t by  the end of the month and 35% below the 2024 average. This  is mainly driven by a sharp decline in total longs – likely due  to profit taking as gold refreshed new records – and a mild  rise in shorts. 

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

DiamondBuzz

De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India

Published

on

821 views

De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.

The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.

We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance)  to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Kirit bhansali

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.

By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”

The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:

  • Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
  • Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
  • Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
  • Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.

As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x