International News
WGC Gold Demand Trends: Gold sets new records in Q3 2025
Total gold demand, including OTC, grew 3% y/y to 1,313t, the highest quarterly total in our data series. Yet this was eclipsed by the value measure of demand, which jumped 44% y/y to a record of US$146bn in Q3.
Year-to-date demand is 1% higher at 3,717t, equating to US$384bn in value, up 41% y/y.
Investors remained firmly in the driving seat in Q3. Huge ETF buying (+222t), accompanied by a fourth successive quarter of bar and coin demand above 300t (316t) fuelled the rise in overall demand.
Central bank buying remained elevated at 220t, 28% up on the prior quarter, albeit that y-t-d buying of 634t has been at a slower pace than the 724t bought in the first three quarters of last year.
Jewellery consumption in Q3 posted a double-digit y/y decline (the sixth in succession) to 371t, as volumes remained under pressure in the record price environment. This contrasts with a 13% y/y increase in value to US$41bn.
Technology demand was fractionally weaker compared with Q3’24. Support from growing AI demand met with headwinds from US tariff policy and the surging gold price.
Highlights
- The LBMA (PM) gold price hit 13 new all-time highs in the quarter.
The price rose 16% during Q3 and generated an average quarterly price of US$3456.54/oz, up 40% y/y and 5% q/q. - Total gold supply rose 3% y/y to a quarterly record of 1,313t.
Mine production, which typically sees seasonal growth in Q3, was up 2% y/y to 977t. - The supply of recycled gold remained elevated but stable at 344t: up 6% y/y, down 1% q/q.
Recycling activity was restrained to some degree by expectations of further price gains and generally supportive economic conditions. - OTC investment added 55t to Q3 demand.
This measure captures continued widespread global interest from institutions and high net worth individuals, particularly in September. - old investment demand continued to fuel solid growth in the third quarter of 2025, reflected in robust quarterly figures across multiple market sectors. According to data compiled by ICE Benchmark Administration, Metals Focus, and the World Gold Council, total gold demand reached 1,313.1 tonnes in Q3 2025, a 7% increase quarter-on-quarter and 3% higher year-on-year.
- Supply levels were lifted primarily by mine production, which rose to 976.6 tonnes in Q3 2025 from 904.3 tonnes in the previous quarter, reflecting both an 8% quarterly and 2% annual growth. The additional supply from recycled gold, however, remained steady at 344.4 tonnes, marking a slight 1% quarterly drop but a 6% increase compared to the previous year.
- Demand patterns revealed a notable shift: jewellery consumption rebounded to 371.3 tonnes in Q3, up 9% from Q2 but still 19% lower year-on-year, indicating the sector’s cautious recovery. Jewellery fabrication also posted strong quarterly growth of 18% but saw a 23% decline from last year. Technology-related demand, including electronics and other industrial applications, hovered close to 82 tonnes, with only modest changes across subsectors.
- Investment demand, however, remained the strongest growth driver, surging 13% quarter-on-quarter and an impressive 47% year-on-year to reach 537.2 tonnes. Exchange-traded funds (ETFs) saw a 30% rise compared to Q2 and more than doubled year-on-year. Central banks also ramped up gold purchases, acquiring 219.9 tonnes in Q3 2025, 28% more than the previous quarter and 10% ahead of last year’s levels.
- The average LBMA gold price continued its upward momentum, reaching $3,456.5 per ounce in Q3 2025, a 5% quarter-on-quarter increase and a striking 40% year-on-year surge, highlighting gold’s persistent appeal as a store of value in a volatile macroeconomic climate.
- For further details and sector definitions, readers can refer to the World Gold Council’s resources and explanatory notes.
International News
Hard Pure Gold to redefine China gold jewellery sector
Record-high gold prices and continued geopolitical uncertainty have strengthened gold’s appeal as a safe-haven asset. However, these same factors also create challenges for the jewellery industry, as rising prices increase the cost of entry for consumers. In response, the industry is exploring product innovation to sustain demand. In Greater China, Hard Pure Gold is emerging as a strategic initiative designed to balance high purity, design flexibility, and affordability.
Promoted by the World Gold Council, Hard Pure Gold combines traditional purity levels—typically above 99%—with advanced manufacturing technologies such as electroforming and lost-wax casting. These processes increase the hardness of pure gold, allowing jewellers to create more intricate designs, improve durability, and support gemstone settings. At the same time, hollow-forming techniques enable lighter pieces that maintain visual impact while reducing overall weight and price.
The category also benefits from the introduction of an industry-wide standard in 2025, which clarified production guidelines and unified marketing terminology across manufacturers. Standardisation has helped build consumer trust and strengthened the positioning of Hard Pure Gold as a distinct product segment.
A key driver of its growth is changing consumer demographics. Traditionally, pure gold jewellery in China appealed primarily to middle-aged buyers who valued gold for wealth preservation. Hard Pure Gold, however, is attracting younger consumers aged 20–35 by offering contemporary designs, lighter weight, and lower entry prices without sacrificing purity. Surveys conducted by the World Gold Council indicate that it is currently the fastest-growing category within the gold jewellery segment in Greater China.
In a high-price environment, the ability to produce jewellery that looks substantial yet weighs as little as 1.5 grams helps make gold more accessible to new buyers. At the same time, increasing trade-in activity—where consumers exchange older jewellery for newer designs—encourages repeat purchases and keeps demand active.
From a strategic perspective, Hard Pure Gold demonstrates how technological innovation and coordinated industry standards can reshape consumer perception. By merging investment-grade purity with modern design and affordability, it offers a compelling pathway for sustaining gold jewellery demand in Greater China
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