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WGC Gold Demand Trends: Gold sets new records in Q3 2025

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Total gold demand, including OTC, grew 3% y/y to 1,313t, the highest quarterly total in our data series. Yet this was eclipsed by the value measure of demand, which jumped 44% y/y to a record of US$146bn in Q3.

Year-to-date demand is 1% higher at 3,717t, equating to US$384bn in value, up 41% y/y.

Investors remained firmly in the driving seat in Q3. Huge ETF buying (+222t), accompanied by a fourth successive quarter of bar and coin demand above 300t (316t) fuelled the rise in overall demand. 

Central bank buying remained elevated at 220t, 28% up on the prior quarter, albeit that y-t-d buying of 634t has been at a slower pace than the 724t bought in the first three quarters of last year. 

Jewellery consumption in Q3 posted a double-digit y/y decline (the sixth in succession) to 371t, as volumes remained under pressure in the record price environment. This contrasts with a 13% y/y increase in value to US$41bn. 

Technology demand was fractionally weaker compared with Q3’24. Support from growing AI demand met with headwinds from US tariff policy and the surging gold price.

Highlights

  • The LBMA (PM) gold price hit 13 new all-time highs in the quarter.
    The price rose 16% during Q3 and generated an average quarterly price of US$3456.54/oz, up 40% y/y and 5% q/q.
  • Total gold supply rose 3% y/y to a quarterly record of 1,313t.
    Mine production, which typically sees seasonal growth in Q3, was up 2% y/y to 977t.
  • The supply of recycled gold remained elevated but stable at 344t: up 6% y/y, down 1% q/q.
    Recycling activity was restrained to some degree by expectations of further price gains and generally supportive economic conditions.
  • OTC investment added 55t to Q3 demand.
    This measure captures continued widespread global interest from institutions and high net worth individuals, particularly in September.  
  • old investment demand continued to fuel solid growth in the third quarter of 2025, reflected in robust quarterly figures across multiple market sectors. According to data compiled by ICE Benchmark Administration, Metals Focus, and the World Gold Council, total gold demand reached 1,313.1 tonnes in Q3 2025, a 7% increase quarter-on-quarter and 3% higher year-on-year.
  • Supply levels were lifted primarily by mine production, which rose to 976.6 tonnes in Q3 2025 from 904.3 tonnes in the previous quarter, reflecting both an 8% quarterly and 2% annual growth. The additional supply from recycled gold, however, remained steady at 344.4 tonnes, marking a slight 1% quarterly drop but a 6% increase compared to the previous year.
  • Demand patterns revealed a notable shift: jewellery consumption rebounded to 371.3 tonnes in Q3, up 9% from Q2 but still 19% lower year-on-year, indicating the sector’s cautious recovery. Jewellery fabrication also posted strong quarterly growth of 18% but saw a 23% decline from last year. Technology-related demand, including electronics and other industrial applications, hovered close to 82 tonnes, with only modest changes across subsectors.
  • Investment demand, however, remained the strongest growth driver, surging 13% quarter-on-quarter and an impressive 47% year-on-year to reach 537.2 tonnes. Exchange-traded funds (ETFs) saw a 30% rise compared to Q2 and more than doubled year-on-year. Central banks also ramped up gold purchases, acquiring 219.9 tonnes in Q3 2025, 28% more than the previous quarter and 10% ahead of last year’s levels.
  • The average LBMA gold price continued its upward momentum, reaching $3,456.5 per ounce in Q3 2025, a 5% quarter-on-quarter increase and a striking 40% year-on-year surge, highlighting gold’s persistent appeal as a store of value in a volatile macroeconomic climate.
  • For further details and sector definitions, readers can refer to the World Gold Council’s resources and explanatory notes.
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Mutual Engagement Ring-Wearing On The Rise, Insurance Lagging: Jewelers Mutual Group 2026 Engagement Ring Study

Jewelers Mutual Group 2026 Engagement Ring Study Finds Mutual Ring-Wearing Has Overtaken Tradition, But Insurance Hasn’t Kept Pace With How Couples Live With Their Rings.

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Jewelers Mutual Group 2026 Engagement Ring Study finds mutual ring-wearing has overtaken tradition, but insurance hasn’t kept pace with how couples live with their rings.

Jewelers Mutual® Group, the jewelry insurer backed by more than 100 years of expertise, released new findings from its 2026 Engagement Ring Study, examining how couples shop for, wear and protect one of the most meaningful purchases of their lives, and where coverage often falls short. Results indicated that as ring-wearing norms shift, protection habits haven’t caught up, leaving a growing gap between what couples own and what they cover.

The generational split is wide. More than 80% of couples ages 55 to 64 both wear a ring, compared with just 43% of couples ages 18 to 24, suggesting mutual ring-wearing, while now the norm overall, is still catching on among the couples getting engaged today.

The risk window opens well before anyone gets down on one knee. Forty-one percent of proposers hold onto the ring for more than a month before proposing, and nearly half (45%) store it somewhere unsecured, like a drawer or closet, in the meantime.

Once the ring goes on, it tends to stay on. Ninety percent of wearers travel with their engagement ring, and most don’t take it off for everyday activities that put it at risk, including cooking (60%), sleeping (60%) and hiking (65%).

The financial exposure is real: 62% of respondents count their engagement ring among the three most expensive things they own. Yet among uninsured wearers whose ring was damaged, 55% never had it repaired.

Couples should  take a few key steps to protect an engagement ring:

  • Purchase insurance before or at the time of the proposal, not after
  • Document the ring with photographs and a professional appraisal
  • Store the ring in a safe or safety deposit box before the proposal
  • Consider specialized jewelry insurance, which covers loss, theft and damage that standard homeowners or renters’ policies may not adequately address

Design or uniqueness remains the top factor in choosing a ring, cited by 52% of respondents, far ahead of price, stone size and brand. Solitaire settings have become the most popular choice since 2024, now making up 37% of rings versus 22% two years ago, and white gold remains the most common metal, though preference in platinum has grown considerably.

Budget confidence tracks with intention, not price point: respondents who set a ring budget based on personal comfort, rather than an external benchmark, report the highest confidence in their purchase and the lowest financial stress about it. That deliberateness carries past the purchase, too.

Among wearers who don’t yet own their final ring, 84% say they’re still actively researching options, a sign that even once a ring is on, the decision-making isn’t necessarily over. When couples do seek guidance on insuring what they’ve chosen, they turn to people they trust: jewelers rank as the second most trusted source for jewelry care recommendations, behind only family.

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